Exam 14: Regulations and Ethical Concerns

Morals are beliefs or principles that serve as guidelines for both individuals and organizations.

What are the advantages of industry oversight of advertising practices?

Puffery is:

If a company sets up a booth near a major sporting event, such as the Olympics, but is not an official sponsor of the event, it is called saturation ambush marketing.

Pepsi creates an advertisement suggesting it sponsors the U.S. Olympic basketball team by showing a basketball game in a commercial. This is which form of marketing?

In creating a foundation and framework for ethical guidelines, most religions:

Complaints that are made to the Federal Trade Commission are made public and registered on the FTC's website.

When the Federal Trade Commission issues a trade regulating ruling, the ruling applies to every firm in an industry, whether the individual company is guilty or not guilty of the marketing practice in question.

In addition to handling complaints about advertising to children, which agency also prescreens ads directed to children?

When a company's management team signs a consent order issued by the FTC they agree to stop the advertisement or marketing practice and they admit they are guilty of false or deceptive advertising.

Wanting to capitalize on the audience around the Olympics, a company substantially increases its advertising budget, but is not an official sponsor. This would be an example of distractive ambush marketing.

If a business files a complaint with the NAD of the Council of Better Business Bureaus claiming that one of its competitors has unfairly and deceptively depicted the business in an ad, the NAD will:

A form of law present in many European countries is which type of law?

In addition to handling complaints about advertising to children, the National Advertising Review Board (NARB)now prescreens ads directed to children.

If Isabelle contacted a local Better Business Bureau about a particular landscaping service, she would receive a:

Identify and describe two philosophies of life.

The Food and Drug Administration regulates and oversees:

When a consent order issued by the Federal Trade Commission is signed, the company has agreed to a corrective advertising program.

When a statement is made that is deemed to be puffery, the concept of substantiation applies.

Which agency monitors websites that involve children younger than 13 years of age?