Exam 14: Regulations and Ethical Concerns

In terms of substantiation of advertising claims, the FTC and the courts consider the totality of evidence, not the results of just one study if other studies find different results.

Critics of the beer industry and marketers agree on each of the following statements about alcohol and underage individuals except:

Cases that are not settled by the NAD are referred to the Federal Trade Commission.

Chase files a complaint with his local Better Business Bureau about an advertisement he feels is misleading and deceptive. The BBB would:

When the FTC makes a judgment against a company for false or misleading advertising, which of the following would come first?

Terms normally associated with puffery include "best," "greatest," and "finest."

Identify the typical steps in a Federal Trade Commission (FTC)investigation sequence from the initial complaint to a decision that is appealed to the Supreme Court.

In creating a foundation and framework for ethical guidelines, the concept of law:

Cookie technology allows a company to personalize and customize its website to match a consumer's interest.

Substantiation means that an advertising claim or promise must be proven with data, facts, or through competent and reliable evidence.

A brand's attempt to associate itself with a team or event without buying the official rights to do so is:

If Coca-Cola runs an advertisement that suggests the company sponsors the Super Bowl when it does not, which form of ambush marketing is being used?

The practice of purchasing internet domains that are valuable to other people, companies, or organizations is:

If a company creates an impression that it is a sponsor of an event when it is not, it is called allusion marketing.

To influence purchase decisions, purchasing agents and other members of a buying organization are often the recipients of gifts, meals, entertainment, and free trips.

Occasionally the Federal Trade Commission bypasses its typical process and uses the court system to stop an unfair or deceptive marketing practice. Of the following, which would be the most likely to trigger this type of action?

Civil law is based on local customs, traditions, and precedents.

Identify the five major federal government agencies that deal with some aspect of marketing as its primary responsibility.

If a customer is concerned about the labeling on a bag of potato chips, the regulatory agency to contact is the:

Describe ethics and morals.