Exam 15: Marketing Channels and Supply Chain Management

Because the iPhone is such a popular product and the company is so powerful, Apple, Inc. is in a position to exert considerable control over channel structures and the way the iPhone is marketed. This is an illustration of channel ____ in the distribution channel.

Scenario 15.1 Use the following to answer the questions. Liz Claiborne, Inc. markets several different brands, under their own Claiborne name label, as well as others. Their primary brands, such as Liz Claiborne, Liz & Co, and DKNY, are sold to wholesalers. These brands are then available through retail department stores such as Kohl's and Macy's. Their wholesale-based brands division is positioned as customer-focused and cost-efficient. Their premium brands division includes labels such as Kate Spade, Juicy Couture, and Mexx. These premium brands are sold through stores that the Claiborne company owns. -Refer to Scenario 15.1. Liz Claiborne, Inc. uses which type of channel of distribution for its premium brands?

A single leader who controls and organizes a marketing channel is called a

When considering the best channel to use, all of the following are true with regard to larger firms except they

Scenario 15.2 Use the following to answer the questions. Star Supplies, Inc. manufactures commercial-grade floor cleaners, such as vacuums and floor polishers. The firm has recently begun manufacturing other janitorial-related product lines, such as paper products and chemical cleaners. Star Supplies distributes its products in two ways. It sells its vacuum, floor polisher, and janitorial supply products to an independent business that takes title to the products and then sells them to various small businesses throughout the region. Also, Star has a list of large businesses that it distributes to directly, on an as-needed basis. These businesses keep very little inventory and purchase janitorial supplies in small quantities. Recently, Star has decided to add new two new service product lines-paper shredding and a uniform rental service. Clint Rodriguez, the marketing manager, is conducting a meeting to discuss the ways in which Star can strategically manage these new businesses. Star has the choice of marketing the paper shredding service to their large business clients, by picking up the paper as they drop off the other janitorial supplies, or they can buy a small paper shredding business and market to both large and small business customers. With regard to the uniform rental service, Star can either pick up and deliver the uniforms to the small businesses themselves, or contract that out to a third party. -Refer to Scenario 15.2. When Clint suggested that Star consider purchasing a paper shredding business and then offer the service to its large and small business customers, he was suggesting a method called ____, where Star would be the ____.

Eliminating a wholesaler from a marketing channel will

When produce companies such as Dole Bananas bypass wholesalers and sell directly to retailers, it is likely to _____

Kawasaki places several motorcycles in "pods" in order to load them efficiently using forklifts. This system of materials handling is called

Expensive, high-quality products that are purchased infrequently often reach consumers through

Suppose that Jackson Distributing has been told that it cannot carry the beers made by Anheuser-Busch because it also carries the products of the competitor, Miller Brewing. Jackson is then told that it must drop the Miller brands in order to carry the Anheuser-Busch products. If this were true, Anheuser-Busch would be engaging in which of the following channel management practices?

Which of the following describes a disadvantage of using industrial distributors?

Redlands Distributing wants to carry Tide detergent products, made by Procter & Gamble. P&G agrees, but only if the supplier also purchases P&G's entire line of detergents such as Gain, Dreft, and Cheer. If this were to occur, Procter & Gamble would be engaging in which of the following channel management practices?

A producer is not likely to receive ____ from an industrial distributor.

What are the key tasks in supply chain management? How does each of these facilitate supply chain management?

The result of an inventory stockout usually results in ___.

Which of the following is most likely to be a product stocked solely by an industrial distributor?

Goodyear allows companies like Sears and Discount Tire to distribute and discount its tires. This action significantly increases the possibility of channel ____ with independent Goodyear dealers.

Kolder Inc. is using a new just-in-time inventory management system that requires ordering smaller quantities of parts more frequently. The success of its business depends significantly on receiving these parts very quickly, so like many other companies using just-in-time, Kolder Inc. is relying more on the ____ mode of transportation despite its expense.

Compare and contrast the three major levels of market coverage.

Consumers receive the benefits of place utility when