Question 1

What two modes of transportation are used when containers are shipped by piggyback?

Accepted Answer

A) Railroads and airways 
B) Trucks and airways 
C) Pipelines and trucks 
D) Waterways and railroads 
E) Railroads and trucks 
A) Railroads and airways 
B) Trucks and airways 
C) Pipelines and trucks 
D) Waterways and railroads 
E) Railroads and trucks

Question 2

Walgreen's drug stores prefer to receive refills of prescriptions through a phone-based system where customers can directly key in the information about the drug. By receiving orders in this manner rather than through a paper-based system or by a phone conversation with a pharmacy employee, Walgreen's has been able to save time and money on

Accepted Answer

A) electronic data interchange. 
B) order entry. 
C) inventory management. 
D) order delivery. 
E) materials handling. 
A) electronic data interchange. 
B) order entry. 
C) inventory management. 
D) order delivery. 
E) materials handling.

Question 3

Dual distribution is characterized as

Accepted Answer

A) illegal under the Robinson-Patman Act. 
B) distribution channels that typically carry exclusive products, such as Rolex watches. 
C) marketing environments that are highly competitive. 
D) manufacturers that forbid an intermediary to carry products of competing producers. 
E) distribution of one manufacturer's product through two or more different channel structures. 
A) illegal under the Robinson-Patman Act. 
B) distribution channels that typically carry exclusive products, such as Rolex watches. 
C) marketing environments that are highly competitive. 
D) manufacturers that forbid an intermediary to carry products of competing producers. 
E) distribution of one manufacturer's product through two or more different channel structures.

Question 4

The supply chain includes

Accepted Answer

A) producers, wholesalers, and retailers. 
B) suppliers, producers, intermediaries, and customers. 
C) suppliers and suppliers' suppliers. 
D) all entities that facilitate product distribution. 
E) buyers, seller, marketing intermediaries, and agents. 
A) producers, wholesalers, and retailers. 
B) suppliers, producers, intermediaries, and customers. 
C) suppliers and suppliers' suppliers. 
D) all entities that facilitate product distribution. 
E) buyers, seller, marketing intermediaries, and agents.

Question 5

If Ralston Purina forced Kroger's grocery chain to place all of its products in the stores' most favorable locations, it would be

Accepted Answer

A) demonstrating sound channel leadership. 
B) insisting on exclusive exposure. 
C) exercising channel power. 
D) minimizing channel conflict. 
E) creating a coordinate system. 
A) demonstrating sound channel leadership. 
B) insisting on exclusive exposure. 
C) exercising channel power. 
D) minimizing channel conflict. 
E) creating a coordinate system.

Question 6

What is supply chain management? How can it help marketing channel members?

Accepted Answer

Supply chain management is the process o

Question 7

Sales are most likely to have a direct relationship to product availability for products that use ____ distribution.

Accepted Answer

A) selective 
B) dual 
C) intensive 
D) extensive 
E) exclusive 
A) selective 
B) dual 
C) intensive 
D) extensive 
E) exclusive

Question 8

According to the text, physical distribution cost tradeoffs enable firms to

Accepted Answer

A) resolve pricing conflicts among channel partners. 
B) minimize risk during test marketing of new products. 
C) reduce costs of all distribution functions simultaneously. 
D) resolve pricing conflicts within industry sectors. 
E) utilize resources for greatest cost-effectiveness. 
A) resolve pricing conflicts among channel partners. 
B) minimize risk during test marketing of new products. 
C) reduce costs of all distribution functions simultaneously. 
D) resolve pricing conflicts within industry sectors. 
E) utilize resources for greatest cost-effectiveness.

Question 9

What is a primary difference between an industrial distributor and a manufacturers' agent?

Accepted Answer

A) A manufacturers' agent does not acquire title nor usually take possession of the products whereas an industrial distributor does. 
B) A manufacturers' agent is employed by the manufacturers while an industrial distributor is independent. 
C) An industrial distributor is employed by the manufacturers while a manufacturers' agent is independent. 
D) A manufacturers' agent rarely adds any value to the marketing channel while an industrial distributor reduces costs significantly. 
E) An industrial distributor does not form relationships with customers for repeat business whereas a key asset of a manufacturers' agent is his knowledge of his customers. 
A) A manufacturers' agent does not acquire title nor usually take possession of the products whereas an industrial distributor does. 
B) A manufacturers' agent is employed by the manufacturers while an industrial distributor is independent. 
C) An industrial distributor is employed by the manufacturers while a manufacturers' agent is independent. 
D) A manufacturers' agent rarely adds any value to the marketing channel while an industrial distributor reduces costs significantly. 
E) An industrial distributor does not form relationships with customers for repeat business whereas a key asset of a manufacturers' agent is his knowledge of his customers.

Question 10

The order-processing task that involves verifying product availability, checking prices and customer credit ratings, and filling orders is

Accepted Answer

A) warehousing. 
B) order handling. 
C) information processing. 
D) materials handling. 
E) order entry. 
A) warehousing. 
B) order handling. 
C) information processing. 
D) materials handling. 
E) order entry.

Question 11

When one company in a marketing channel has the ability to influence another member's goal achievement, the company has

Accepted Answer

A) channel control. 
B) channel power. 
C) marketing leadership. 
D) a channel captain. 
E) distributive influence. 
A) channel control. 
B) channel power. 
C) marketing leadership. 
D) a channel captain. 
E) distributive influence.

Question 12

Apple makes its computers available through its own stores, its website, and some major retailers. This is an example of

Accepted Answer

A) dual distribution. 
B) vertical integration. 
C) horizontal integration. 
D) tying agreements. 
E) exclusive dealing. 
A) dual distribution. 
B) vertical integration. 
C) horizontal integration. 
D) tying agreements. 
E) exclusive dealing.

Question 13

In an administered VMS, informal coordination brings about a high level of interorganizational management. Nonetheless,

Accepted Answer

A) decision making does not take into account the goals of the system. 
B) the channel members do not remain autonomous. 
C) the decision making is not coordinated. 
D) the channel members remain autonomous. 
E) the goals of the individual firms are not congruent with the goals of the system. 
A) decision making does not take into account the goals of the system. 
B) the channel members do not remain autonomous. 
C) the decision making is not coordinated. 
D) the channel members remain autonomous. 
E) the goals of the individual firms are not congruent with the goals of the system.

Question 14

Order processing is defined as

Accepted Answer

A) the receipt and transmission of sales order information. 
B) the second stage in a physical distribution system. 
C) the four main tasks. 
D) the same as order handling. 
E) electronic processing of information. 
A) the receipt and transmission of sales order information. 
B) the second stage in a physical distribution system. 
C) the four main tasks. 
D) the same as order handling. 
E) electronic processing of information.

Question 15

For which of the following products would exclusive distribution be most appropriate?

Accepted Answer

A) Gasoline 
B) Rolls Royce automobile 
C) Ray-Ban sunglasses 
D) Louis Vitton luggage 
E) Harley Davidson motorcycle 
A) Gasoline 
B) Rolls Royce automobile 
C) Ray-Ban sunglasses 
D) Louis Vitton luggage 
E) Harley Davidson motorcycle

Question 16

The best way to reduce overall distribution costs is to

Accepted Answer

A) use a total-cost approach to analyze and evaluate the entire system. 
B) minimize the costs associated with materials handling and transportation. 
C) reduce the number of distribution functions that are necessary. 
D) find the cheapest price for each function and use them to create the system. 
E) lower the service standards that the company has. 
A) use a total-cost approach to analyze and evaluate the entire system. 
B) minimize the costs associated with materials handling and transportation. 
C) reduce the number of distribution functions that are necessary. 
D) find the cheapest price for each function and use them to create the system. 
E) lower the service standards that the company has.

Question 17

Marketing channels create three types of utility for consumers including

Accepted Answer

A) place, time, and possession. 
B) location, availability, and suitability. 
C) time, location, and promotion. 
D) retailer, wholesaler, and producer. 
E) position, possession, and place. 
A) place, time, and possession. 
B) location, availability, and suitability. 
C) time, location, and promotion. 
D) retailer, wholesaler, and producer. 
E) position, possession, and place.

Question 18

A public warehouse is a

Accepted Answer

A) business that leases storage space and related facilities for distribution to other firms. 
B) large, centralized warehouse that focuses on moving rather than storing goods. 
C) company that provides a complete array of logistical services for businesses. 
D) company-operated facility for storing and shipping products. 
E) warehouse used to store the personal property of many different customers. 
A) business that leases storage space and related facilities for distribution to other firms. 
B) large, centralized warehouse that focuses on moving rather than storing goods. 
C) company that provides a complete array of logistical services for businesses. 
D) company-operated facility for storing and shipping products. 
E) warehouse used to store the personal property of many different customers.

Question 19

Johnson Controls hires a consultant to assess its materials handling procedures. The consultant recommends the implementation of ____ if they want easier movement of items between internal destinations in the warehouse.

Accepted Answer

A) unit loading 
B) piggybacking 
C) containerization 
D) inventory management 
E) priority transportation 
A) unit loading 
B) piggybacking 
C) containerization 
D) inventory management 
E) priority transportation

Question 20

The main objective of physical distribution should be to

Accepted Answer

A) decrease costs while increasing market coverage. 
B) increase service and market coverage. 
C) decrease costs while increasing service. 
D) increase market coverage and channel power. 
E) balance costs and market coverage. 
A) decrease costs while increasing market coverage. 
B) increase service and market coverage. 
C) decrease costs while increasing service. 
D) increase market coverage and channel power. 
E) balance costs and market coverage.

What two modes of transportation are used when containers are shipped by piggyback?

Dual distribution is characterized as

The supply chain includes

If Ralston Purina forced Kroger's grocery chain to place all of its products in the stores' most favorable locations, it would be

What is supply chain management? How can it help marketing channel members?

Sales are most likely to have a direct relationship to product availability for products that use ____ distribution.

According to the text, physical distribution cost tradeoffs enable firms to

What is a primary difference between an industrial distributor and a manufacturers' agent?

The order-processing task that involves verifying product availability, checking prices and customer credit ratings, and filling orders is

When one company in a marketing channel has the ability to influence another member's goal achievement, the company has

Apple makes its computers available through its own stores, its website, and some major retailers. This is an example of

In an administered VMS, informal coordination brings about a high level of interorganizational management. Nonetheless,

Order processing is defined as

For which of the following products would exclusive distribution be most appropriate?

The best way to reduce overall distribution costs is to

Marketing channels create three types of utility for consumers including

A public warehouse is a

Johnson Controls hires a consultant to assess its materials handling procedures. The consultant recommends the implementation of ____ if they want easier movement of items between internal destinations in the warehouse.

The main objective of physical distribution should be to

An Overview of Strategic Marketing

Planning Implementing and Evaluating Marketing Strategies

The Marketing Environment

Social Responsibility and Ethics in Marketing

Marketing Research and Information Systems

Target Markets: Segmentation and Evaluation

Consumer Buying Behavior

Business Markets and Buying Behavior

Reaching Global Markets

Digital Marketing and Social Networking

Product Concepts

Developing and Managing Products

Services Marketing

Branding and Packaging

Retailing, Direct Marketing, and Wholesaling

Integrated Marketing Communications

Advertising and Public Relations

Personal Selling and Sales Promotion

Pricing Concepts

Setting Prices

Filters

Exam 15: Marketing Channels and Supply Chain Management

What two modes of transportation are used when containers are shipped by piggyback?

Dual distribution is characterized as

The supply chain includes

If Ralston Purina forced Kroger's grocery chain to place all of its products in the stores' most favorable locations, it would be

What is supply chain management? How can it help marketing channel members?

Sales are most likely to have a direct relationship to product availability for products that use ____ distribution.

According to the text, physical distribution cost tradeoffs enable firms to

What is a primary difference between an industrial distributor and a manufacturers' agent?

The order-processing task that involves verifying product availability, checking prices and customer credit ratings, and filling orders is

When one company in a marketing channel has the ability to influence another member's goal achievement, the company has

Apple makes its computers available through its own stores, its website, and some major retailers. This is an example of

In an administered VMS, informal coordination brings about a high level of interorganizational management. Nonetheless,

Order processing is defined as

For which of the following products would exclusive distribution be most appropriate?

The best way to reduce overall distribution costs is to

Marketing channels create three types of utility for consumers including

A public warehouse is a

Johnson Controls hires a consultant to assess its materials handling procedures. The consultant recommends the implementation of ____ if they want easier movement of items between internal destinations in the warehouse.

The main objective of physical distribution should be to

An Overview of Strategic Marketing

Planning Implementing and Evaluating Marketing Strategies

The Marketing Environment

Social Responsibility and Ethics in Marketing

Marketing Research and Information Systems

Target Markets: Segmentation and Evaluation

Consumer Buying Behavior

Business Markets and Buying Behavior

Reaching Global Markets

Digital Marketing and Social Networking

Product Concepts

Developing and Managing Products

Services Marketing

Branding and Packaging

Retailing, Direct Marketing, and Wholesaling

Integrated Marketing Communications

Advertising and Public Relations

Personal Selling and Sales Promotion

Pricing Concepts

Setting Prices

Filters