Exam 15: Marketing Channels and Supply Chain Management

Product and target market characteristics usually determine the type of coverage a product receives. For which of the following products is selective distribution most appropriate?

Nathan is trying to decide which shipping company to use to transport his custom-made furniture to customers. Nathan is facing a decision about

After direct-marketing, the next slightly longer marketing channel adds a(n)

ClearChem is a producer of chemicals used in car detailing and painting. Because of the volatility of their chemical products when exposed to dirt and heat, ClearChem operates its own facilities for storing and shipping its products. ClearChem's facilities are most likely known as

A goal of physical distribution is to reduce ____ or how long it takes to complete a process.

When Amazon.com introduced its Kindle FireHD, it was available through Amazon.com, Staples office supplies store, and a few other retailers. The Kindle FireHD was most likely distributed through the _____ of distribution.

Freight transportation companies that offer several different shipment methods are called

Scenario 15.1 Use the following to answer the questions. Liz Claiborne, Inc. markets several different brands, under their own Claiborne name label, as well as others. Their primary brands, such as Liz Claiborne, Liz & Co, and DKNY, are sold to wholesalers. These brands are then available through retail department stores such as Kohl's and Macy's. Their wholesale-based brands division is positioned as customer-focused and cost-efficient. Their premium brands division includes labels such as Kate Spade, Juicy Couture, and Mexx. These premium brands are sold through stores that the Claiborne company owns. -Refer to Scenario 15.1. The Liz & Co brand is sold only at J.C. Penney's. This is an example of ____ distribution.

Because of the significant investment many companies have in the products they sell to customers, they must develop and maintain adequate varieties of products to meet their customers' needs. This is called

All members of the supply chain should determine their position in the chain, identify their partners and their roles, and establish partnerships whose focus is

How do marketing channels increase efficiency in exchange situations?

How do marketing channel decisions influence the rest of the marketing mix?

Piggyback, fishyback, and birdyback are terms usually associated with gaining efficiency in shipping through

Wholesalers are often criticized for being inefficient and for causing consumers to pay higher prices than they would if there were no wholesalers. Discuss.

Using a freight forwarder usually

The Diamond Salt Company needs to transport 20 tons of salt from Baton Rouge, Louisiana, to Cincinnati. Which of the following methods would be the cheapest for transporting this cargo?

Air-Tech management learns that last month's production run of heaters at its Newark plant is defective and announces a recall of the specific models produced. To handle the large number of products it expects to receive for replacement of the defective thermostats, Air-Tech will probably need to add a ____ to its distribution network.

Which of the following is the most commonly used channel for distributing business products?

Fansteel manufactures parts used in jet engines, which it sells to companies such as Boeing. When shipping products to Boeing, Fansteel seals the parts in 8' × 8' × 40' boxes for shipping to decrease loss and damage. This method of materials handling is

Manufacturers of convenience products such as chewing gum reach customers through thousands of retailers. What marketing channel are these manufacturers most likely to use?