Question 1

Due to increasing consumer demand, many television networks are creating ____ of their shows.

Accepted Answer

A) podcasts 
B) wikis 
C) virtual realities 
D) digital characters 
E) imitations 
A) podcasts 
B) wikis 
C) virtual realities 
D) digital characters 
E) imitations

Question 2

It is unusual for consumers to be members of several social networking sites at once.

Accepted Answer

A) True 
 B)False

Question 3

Crate and Barrel uses ____ to market themselves visually by displaying snapshots of company events, staff, and products.

Accepted Answer

A) wikis 
B) blogs 
C) Skyrocket 
D) Flickr 
E) Twitter 
A) wikis 
B) blogs 
C) Skyrocket 
D) Flickr 
E) Twitter

Question 4

To communicate with their employees, companies may use wikis and podcasts.

Accepted Answer

A) True 
 B)False

Question 5

Small businesses can use digital media to develop strategies to reach new markets and access inexpensive communication channels.

Accepted Answer

A) True 
 B)False

Question 6

According to Nielsen Marketing Research, consumers spend more time on ____ than e-mail.

Accepted Answer

A) Google 
B) shopping sites 
C) video sharing sites 
D) blogs 
E) social networking sites 
A) Google 
B) shopping sites 
C) video sharing sites 
D) blogs 
E) social networking sites

Question 7

Someone who generates his or her own media outlets, such as podcasts and blogs, is known as a Creator.

Accepted Answer

A) True 
 B)False

Question 8

Internal social networks are a great way to capture knowledge and identify experts on different subjects within an organization.

Accepted Answer

A) True 
 B)False

Question 9

General Motors communicates with consumers and stockholders via social networking. Which site would be the most beneficial for GM to post its stock information on?

Accepted Answer

A) LinkedIn 
B) Facebook 
C) MySpace 
D) Twitter 
E) Flickr 
A) LinkedIn 
B) Facebook 
C) MySpace 
D) Twitter 
E) Flickr

Question 10

Consumers are changing ____ and consumption behaviors as a result of emerging technologies.

Accepted Answer

A) their eating habits 
B) their spending money 
C) their disposable income 
D) their shopping partners 
E) their information searches 
A) their eating habits 
B) their spending money 
C) their disposable income 
D) their shopping partners 
E) their information searches

Question 11

Sam's Club has developed a website that allows employees to create a profile and connect with co-workers for the purpose of getting acquainted and building a work related network. This is an example of a

Accepted Answer

A) virtual reality. 
B) podcast. 
C) recruiting tool. 
D) social network. 
E) employment opportunity. 
A) virtual reality. 
B) podcast. 
C) recruiting tool. 
D) social network. 
E) employment opportunity.

Question 12

____ includes any attempt to intentionally conduct dishonest activities online.

Accepted Answer

A) Racketeering 
B) Online spam 
C) Digital identity theft 
D) Online fraud 
E) Online bribery 
A) Racketeering 
B) Online spam 
C) Digital identity theft 
D) Online fraud 
E) Online bribery

Question 13

Due to consumer concerns over privacy, the ____ is considering regulations that would limit the amount of consumer information that marketers can gather online

Accepted Answer

A) Internet Protection Agency 
B) Consumer Protection Agency 
C) Federal Trade Commission 
D) Better Business Bureau 
E) technology division of the Federal government 
A) Internet Protection Agency 
B) Consumer Protection Agency 
C) Federal Trade Commission 
D) Better Business Bureau 
E) technology division of the Federal government

Question 14

Consumers view the illegal downloading of copyrighted materials as more unethical if the person's motivation is primarily for fun, then if it is for personal gain.

Accepted Answer

A) True 
 B)False

Question 15

Digital marketing can be viewed as a new distribution channel that helps businesses increase efficiency.

Accepted Answer

A) True 
 B)False

Question 16

A ____ is a type of software that creates an interface that enables users to add or edit the content of some types of websites.

Accepted Answer

A) bing 
B) digital diary 
C) blog 
D) podcasting 
E) wiki 
A) bing 
B) digital diary 
C) blog 
D) podcasting 
E) wiki

Question 17

Scenario 10.1
Use the following to answer the questions.
The Walt Disney Company is a master at incorporating all the unique characteristics of digital media into their website. They know how to appeal to all types of consumers and utilize the full potential of digital media. The Disney website immediately catches your attention with sights and sounds that come alive. Not only can you catch a glimpse of an upcoming movie, but also connect with your favorite characters from movies past. The website offers age-appropriate games and activities, including the ability to create a fairy-tale cottage. The Disney Parks have their own links of course, along with Radio Disney, the Disney Store, family vacation packages, and an educator's corner. An adult or child can enjoy navigating through the electronic marketing of Disney.
-Refer to Scenario 10.1. Disney's Fan Page on Facebook allows people to link with other Disney enthusiasts. This is an example of

Accepted Answer

A) addressability. 
B) interactivity. 
C) accessibility. 
D) connectivity. 
E) control. 
A) addressability. 
B) interactivity. 
C) accessibility. 
D) connectivity. 
E) control.

Question 18

____ involves the use of digital networks to provide linkages between information providers and users.

Accepted Answer

A) accessibility. 
B) addressability. 
C) interactivity. 
D) connectivity. 
E) control. 
A) accessibility. 
B) addressability. 
C) interactivity. 
D) connectivity. 
E) control.

Question 19

Kyle is a new marketing manager for Anthropologie. He believes that if Anthropologie wants to grow and connect with its customers that there is no better way than to use Facebook. What do most marketing strategists think about Facebook?

Accepted Answer

A) Marketers should establish a Facebook page. 
B) Marketers should avoid recommendations from customers via Facebook. 
C) Marketers should ignore the advice of customers on Facebook. 
D) Marketers need to use multiple Facebook pages. 
E) Marketers should maintain strict control of consumers' comments on Facebook. 
A) Marketers should establish a Facebook page. 
B) Marketers should avoid recommendations from customers via Facebook. 
C) Marketers should ignore the advice of customers on Facebook. 
D) Marketers need to use multiple Facebook pages. 
E) Marketers should maintain strict control of consumers' comments on Facebook.

Question 20

In what ways can a company use YouTube to its advantage?

Accepted Answer

The answer of In what ways can a company use...

Due to increasing consumer demand, many television networks are creating ____ of their shows.

It is unusual for consumers to be members of several social networking sites at once.

Crate and Barrel uses ____ to market themselves visually by displaying snapshots of company events, staff, and products.

To communicate with their employees, companies may use wikis and podcasts.

Small businesses can use digital media to develop strategies to reach new markets and access inexpensive communication channels.

According to Nielsen Marketing Research, consumers spend more time on ____ than e-mail.

Someone who generates his or her own media outlets, such as podcasts and blogs, is known as a Creator.

Internal social networks are a great way to capture knowledge and identify experts on different subjects within an organization.

General Motors communicates with consumers and stockholders via social networking. Which site would be the most beneficial for GM to post its stock information on?

Consumers are changing ____ and consumption behaviors as a result of emerging technologies.

Sam's Club has developed a website that allows employees to create a profile and connect with co-workers for the purpose of getting acquainted and building a work related network. This is an example of a

____ includes any attempt to intentionally conduct dishonest activities online.

Due to consumer concerns over privacy, the ____ is considering regulations that would limit the amount of consumer information that marketers can gather online

Consumers view the illegal downloading of copyrighted materials as more unethical if the person's motivation is primarily for fun, then if it is for personal gain.

Digital marketing can be viewed as a new distribution channel that helps businesses increase efficiency.

A ____ is a type of software that creates an interface that enables users to add or edit the content of some types of websites.

____ involves the use of digital networks to provide linkages between information providers and users.

Kyle is a new marketing manager for Anthropologie. He believes that if Anthropologie wants to grow and connect with its customers that there is no better way than to use Facebook. What do most marketing strategists think about Facebook?

In what ways can a company use YouTube to its advantage?

An Overview of Strategic Marketing

Planning Implementing and Evaluating Marketing Strategies

The Marketing Environment

Social Responsibility and Ethics in Marketing

Marketing Research and Information Systems

Target Markets: Segmentation and Evaluation

Consumer Buying Behavior

Business Markets and Buying Behavior

Reaching Global Markets

Product Concepts

Developing and Managing Products

Services Marketing

Branding and Packaging

Marketing Channels and Supply Chain Management

Retailing, Direct Marketing, and Wholesaling

Integrated Marketing Communications

Advertising and Public Relations

Personal Selling and Sales Promotion

Pricing Concepts

Setting Prices

Filters

Exam 10: Digital Marketing and Social Networking

Due to increasing consumer demand, many television networks are creating ____ of their shows.

It is unusual for consumers to be members of several social networking sites at once.

Crate and Barrel uses ____ to market themselves visually by displaying snapshots of company events, staff, and products.

To communicate with their employees, companies may use wikis and podcasts.

Small businesses can use digital media to develop strategies to reach new markets and access inexpensive communication channels.

According to Nielsen Marketing Research, consumers spend more time on ____ than e-mail.

Someone who generates his or her own media outlets, such as podcasts and blogs, is known as a Creator.

Internal social networks are a great way to capture knowledge and identify experts on different subjects within an organization.

General Motors communicates with consumers and stockholders via social networking. Which site would be the most beneficial for GM to post its stock information on?

Consumers are changing ____ and consumption behaviors as a result of emerging technologies.

Sam's Club has developed a website that allows employees to create a profile and connect with co-workers for the purpose of getting acquainted and building a work related network. This is an example of a

____ includes any attempt to intentionally conduct dishonest activities online.

Due to consumer concerns over privacy, the ____ is considering regulations that would limit the amount of consumer information that marketers can gather online

Consumers view the illegal downloading of copyrighted materials as more unethical if the person's motivation is primarily for fun, then if it is for personal gain.

Digital marketing can be viewed as a new distribution channel that helps businesses increase efficiency.

A ____ is a type of software that creates an interface that enables users to add or edit the content of some types of websites.

____ involves the use of digital networks to provide linkages between information providers and users.

Kyle is a new marketing manager for Anthropologie. He believes that if Anthropologie wants to grow and connect with its customers that there is no better way than to use Facebook. What do most marketing strategists think about Facebook?

In what ways can a company use YouTube to its advantage?

An Overview of Strategic Marketing

Planning Implementing and Evaluating Marketing Strategies

The Marketing Environment

Social Responsibility and Ethics in Marketing

Marketing Research and Information Systems

Target Markets: Segmentation and Evaluation

Consumer Buying Behavior

Business Markets and Buying Behavior

Reaching Global Markets

Product Concepts

Developing and Managing Products

Services Marketing

Branding and Packaging

Marketing Channels and Supply Chain Management

Retailing, Direct Marketing, and Wholesaling

Integrated Marketing Communications

Advertising and Public Relations

Personal Selling and Sales Promotion

Pricing Concepts

Setting Prices

Filters