Exam 10: Digital Marketing and Social Networking

Which of the following refers to the strategic process of distributing, promoting, pricing products, and discovering the desires of customers using digital marketing.

Explain how digital marketing can help increase the efficiency of a company's distribution process.

Ralph Lauren has retail stores in China where Spectators make up the majority of the online population. The Spectators are interested in reading about the latest fashions from the western culture but don't typically create and add their own content. Ralph Lauren wants to match its marketing efforts for its upcoming spring collection with the characteristics of the population. Which of the following should Ralph Lauren do?

Johnson & Johnson learns about consumer needs by understanding the environment in which a product is used and the different applications of the product. The company uses ____ as a research tool to gain this information.

As the Internet and digital communication technologies have advanced, marketers are able to target markets more precisely.

Initiators are those consumers who generate their own media outlets, such as blogs and wikis.

Despite emerging technologies, consumers are unchanging in their traditional information searches and consumption behaviors.

MySpace has experienced difficulties competing with Facebook, particularly for businesses, because

Mia is making a presentation to the executive committee at Kohl's tomorrow about the use of Fan Pages on Facebook. Which of the following statements is true regarding Fan Pages on Facebook?

Consumers view the illegal downloading of copyrighted materials as more unethical if the person's motivation is primarily utilitarian, then if it is for a hedonistic reason.

Anyone who becomes a member of MySpace, Twitter, Facebook, or other social networking sites is a

Toys-R-Us is almost finished building a new store and will soon be having a grand opening celebration. Management wants to build excitement and anticipation for the event. Which social networking site would Toys-R-Us use to post multiple updates each day on the store's progress?

Verizon encourages customers to post reviews on its company website or Facebook page in the hopes of increasing the company's

Fan pages use ____ to help companies keep track of information on who is becoming a fan of their page.

When consumers conduct an online product information search, corporate-generated content appears more credible than consumer messages.

Which of the following characteristics distinguish online media from traditional marketing?

It is not unusual for Joiners to be members of several social networking sites at once.

____ allows customers to express their needs and wants directly to a company in response to its marketing communications.

LinkedIn is a social networking site geared toward

Using cutting-edge technology in association with social networks and blogs in order to assist in workplace connections is referred to as