Question 1

Digital marketing is a term used for any electronic media that functions using digital codes.

Accepted Answer

A) True 
 B)False

Question 2

Traditional advertising is unlimited in terms of interactivity.

Accepted Answer

A) True 
 B)False

Question 3

The most popular video-sharing website is

Accepted Answer

A) Flickr. 
B) Facebook. 
C) YouTube. 
D) Wikis. 
E) QQ. 
A) Flickr. 
B) Facebook. 
C) YouTube. 
D) Wikis. 
E) QQ.

Question 4

IHOP is active on Facebook, Twitter, and YouTube in order to communicate with its customers, conduct a video contest, and generally find out the customers' likes and dislikes. IHOP in this example, is engaging in ____ marketing.

Accepted Answer

A) distance 
B) relationship 
C) multiple-phase 
D) experiential 
E) community 
A) distance 
B) relationship 
C) multiple-phase 
D) experiential 
E) community

Question 5

One of the fastest-growing areas in mobile technology is the creation of applications.

Accepted Answer

A) True 
 B)False

Question 6

Electronic media that function using digital codes are called

Accepted Answer

A) digital marketing. 
B) digital media. 
C) electronic marketing. 
D) digital electronics. 
E) e-marketing 
A) digital marketing. 
B) digital media. 
C) electronic marketing. 
D) digital electronics. 
E) e-marketing

Question 7

Julie likes to read the blog connected to the fashion editors at Vogue Magazine. While Julie likes to read the blog, she does not actually create any content herself. Julie would be called a(n)____ with regard to the Vogue blog.

Accepted Answer

A) Collector 
B) Spectator 
C) Inactive 
D) Creator 
E) Critic 
A) Collector 
B) Spectator 
C) Inactive 
D) Creator 
E) Critic

Question 8

Describe the opportunities that have evolved in marketing due to the use of digital media.

Accepted Answer

The answer of Describe the opportunities that have evolved in...

Question 9

The ability of a marketer to identify customers before they make a purchase is called

Accepted Answer

A) connectivity. 
B) addressability. 
C) interactivity. 
D) accessibility. 
E) control. 
A) connectivity. 
B) addressability. 
C) interactivity. 
D) accessibility. 
E) control.

Question 10

Marketers can use digital media to promote their companies, but marketers should not use this medium to address problems.

Accepted Answer

A) True 
 B)False

Question 11

Consumers who act as ____ are becoming increasingly important to online marketers as a conduit for addressing consumers directly.

Accepted Answer

A) creators 
B) critics 
C) collectors 
D) joiners 
E) spectators 
A) creators 
B) critics 
C) collectors 
D) joiners 
E) spectators

Question 12

Digital online media marketing facilitates both price and non-price competition.

Accepted Answer

A) True 
 B)False

Question 13

Companies use photosharing in order to add a personal touch to their businesses.

Accepted Answer

A) True 
 B)False

Question 14

Two trends that have caused consumer-generated information to gain importance is

Accepted Answer

A) the recession and a reduction of advertising expenditures. 
B) globalization and the cultural trend of consumers being influenced by the "village." 
C) the increase of consumers sharing their opinions through digital media and the consumer's mistrust of information from corporations. 
D) an increase in mobile digital technology and store brands. 
E) an increase in children's influence over the purchasing decision and the fact that adults other than parents influence children. 
A) the recession and a reduction of advertising expenditures. 
B) globalization and the cultural trend of consumers being influenced by the "village." 
C) the increase of consumers sharing their opinions through digital media and the consumer's mistrust of information from corporations. 
D) an increase in mobile digital technology and store brands. 
E) an increase in children's influence over the purchasing decision and the fact that adults other than parents influence children.

Question 15

Podcast listeners have the ability to send comments to the podcaster regarding the material presented in a podcast.

Accepted Answer

A) True 
 B)False

Question 16

Red Bull has started introducing new products and information to bloggers in the hope that they will pass the information on to their online followers. In this case, the bloggers are

Accepted Answer

A) collectors. 
B) spectators. 
C) joiners. 
D) creators. 
E) critics. 
A) collectors. 
B) spectators. 
C) joiners. 
D) creators. 
E) critics.

Question 17

Telluride Ski Resort in Telluride, Colorado is a world-class ski destination. Taylor is a newly-hired manager of digital media and electronic marketing for Telluride. Taylor remembers reading about a new trend in video marketing, using _________ to engage and create a community of customers.

Accepted Answer

A) blogs 
B) amateur filmmakers 
C) Twitter announcements 
D) advertising firms to develop videos 
E) virtual realities 
A) blogs 
B) amateur filmmakers 
C) Twitter announcements 
D) advertising firms to develop videos 
E) virtual realities

Question 18

Fan Pages are a(n) ____ way for companies to advertise their goods and services while also garnering information about consumers.

Accepted Answer

A) effective but costly 
B) unique 
C) enhanced 
D) personalized 
E) inexpensive 
A) effective but costly 
B) unique 
C) enhanced 
D) personalized 
E) inexpensive

Question 19

Interactivity allows customers to express their needs and wants directly to the firm in response to its marketing communications.

Accepted Answer

A) True 
 B)False

Question 20

The increase of consumers who publish their own thoughts and product reviews through digital media has caused consumer-generated information to be less important because some of the information is false.

Accepted Answer

A) True 
 B)False

Exam 10: Digital Marketing and Social Networking

Digital marketing is a term used for any electronic media that functions using digital codes.

Traditional advertising is unlimited in terms of interactivity.

The most popular video-sharing website is

IHOP is active on Facebook, Twitter, and YouTube in order to communicate with its customers, conduct a video contest, and generally find out the customers' likes and dislikes. IHOP in this example, is engaging in ____ marketing.

One of the fastest-growing areas in mobile technology is the creation of applications.

Electronic media that function using digital codes are called

Julie likes to read the blog connected to the fashion editors at Vogue Magazine. While Julie likes to read the blog, she does not actually create any content herself. Julie would be called a(n)____ with regard to the Vogue blog.

Describe the opportunities that have evolved in marketing due to the use of digital media.

The ability of a marketer to identify customers before they make a purchase is called

Marketers can use digital media to promote their companies, but marketers should not use this medium to address problems.

Consumers who act as ____ are becoming increasingly important to online marketers as a conduit for addressing consumers directly.

Digital online media marketing facilitates both price and non-price competition.

Companies use photosharing in order to add a personal touch to their businesses.

Two trends that have caused consumer-generated information to gain importance is

Podcast listeners have the ability to send comments to the podcaster regarding the material presented in a podcast.

Red Bull has started introducing new products and information to bloggers in the hope that they will pass the information on to their online followers. In this case, the bloggers are

Telluride Ski Resort in Telluride, Colorado is a world-class ski destination. Taylor is a newly-hired manager of digital media and electronic marketing for Telluride. Taylor remembers reading about a new trend in video marketing, using _________ to engage and create a community of customers.

Fan Pages are a(n) ____ way for companies to advertise their goods and services while also garnering information about consumers.

Interactivity allows customers to express their needs and wants directly to the firm in response to its marketing communications.

The increase of consumers who publish their own thoughts and product reviews through digital media has caused consumer-generated information to be less important because some of the information is false.

An Overview of Strategic Marketing

Planning Implementing and Evaluating Marketing Strategies

The Marketing Environment

Social Responsibility and Ethics in Marketing

Marketing Research and Information Systems

Target Markets: Segmentation and Evaluation

Consumer Buying Behavior

Business Markets and Buying Behavior

Reaching Global Markets

Product Concepts

Developing and Managing Products

Services Marketing

Branding and Packaging

Marketing Channels and Supply Chain Management

Retailing, Direct Marketing, and Wholesaling

Integrated Marketing Communications

Advertising and Public Relations

Personal Selling and Sales Promotion

Pricing Concepts

Setting Prices

Filters