Exam 7: Short Workplace Messages and Digital Media

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The most important part of an e-mail message is the ____________________ line, which summarizes the message's central idea, thus providing quick identification for reading and for filing.

(Short Answer)
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What is the most accurate statement about liability and legal issues related to text messaging? 

(Multiple Choice)
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Which of the following is a potential risk for businesses that use social media? 

(Multiple Choice)
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Which of the following subject lines is most effective? 

(Multiple Choice)
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The most important part of an e-mail message is its ____________________.

(Multiple Choice)
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Business interest in social networking sites is not surprising if one considers that 83 percent of __________, also called Generation Y, regularly socialize and chat online.

(Short Answer)
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________ 2.0 is a dynamic, interactive, and highly networked environment where users are empowered, active participants who create content, review products, and edit and share information.

(Short Answer)
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Desktop computers remain hugely popular in today's workplace.

(True/False)
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Because the recipient's name appears in the header of an e-mail message, you don't have to include a greeting at the beginning of your message.

(True/False)
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Justin would like to use text messaging on the job to communicate one-on-one with his customers. What should Justin do first? 

(Multiple Choice)
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The biggest advantage of business blogs is that they potentially reach a far-flung, vast audience.

(True/False)
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E-mail is appropriate for short, informal messages that request information and respond to inquiries.

(True/False)
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What is the most accurate statement about instant messaging (IM) and text messaging? 

(Multiple Choice)
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When you respond to an e-mail message, a good skill to develop is ___________-editing, which involves inserting your responses to parts of the incoming message, including only the parts of the incoming message to which you are responding.

(Short Answer)
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Virtual _______ networks offer secure access to an organization's information from any location in the world that provides an Internet connection,

(Short Answer)
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Chatham Industries would like to provide live tech support to its customers. What is the best communication channel for doing this? 

(Multiple Choice)
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A professional blog should provide fresh content regularly.

(True/False)
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Which of the following statements about blogs is most accurate? 

(Multiple Choice)
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Alonzo has just been assigned to create a blog to use for market research and viral marketing. What advice would you give him? 

(Multiple Choice)
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Which of the following is not a standard guide word used in e-mail messages and memos? 

(Multiple Choice)
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