Exam 14: Promotion Ii: Social Media, Directdatabase Marketing, Personal Selling, and Public Relations

Why are people reached by direct mail better prospects for a company than those reached by mass media such as television or magazines?

What is the difference between catalogs and direct mail?

Which of the following is the most logical reason that many organizations rely heavily on personal selling?

________ is the most expensive form of marketing communication.

More U.S. advertising dollars are spent on digital than television ads.

Which of the following identifies a difference between Twitter and Facebook?

The National Do Not Call Registry was established by which of the following?

Which of the following is NOT a public relations activity?

Why does a firm's number of prospects always equal or exceed its number of qualified customers?

The final stage of the creative selling process is the close.

Kathy Champe, a public relations specialist for a regional chain of pharmacies, regularly contacts members of the local and state-wide media with information about community events and charity fundraisers sponsored by her company. She is using ________.

The most common way for public relations specialists to communicate is through the use of ________.

Which of the following is a relatively inexpensive objective measurement that public relations (PR) specialists can use to gauge the effectiveness of their efforts?

The FTC regulates the opt-out list for direct mail solicitations and catalogs.

Buzz works best when companies put paid consumers in charge of creating their own messages.

Identify an important difference for marketers between Twitter and Facebook.

Which of the following is the LEAST relevant characteristic that a salesperson should consider when qualifying a prospect?

A young couple contacted a realtor about buying a new home. Now that the realtor has prospects, his next step should be to ________.

Today's professional salesperson is more likely to practice relationship selling than transactional selling.

The basic rule of ________ is "do something good, then talk about it."