Exam 14: Promotion Ii: Social Media, Directdatabase Marketing, Personal Selling, and Public Relations

The Red Baron Gallery has provided funding to Georgia Public Television to help pay for the rights to broadcast the Antiques Roadshow and is credited at the beginning of the show for its financial support. This is an example of ________.

Which of the following is a strategy that involves a company "ambushing" consumers with promotional content in places consumers would typically not expect to see information about a product or service?

Which of the following refers to everyday people participating in marketing by sharing their opinions with their friends, neighbors, and acquaintances?

WOM stands for ________.

What is the sales job classification and responsibility of an employee who processes purchases over the phone?

Planning and implementing special events are typically responsibilities of ________.

Telemarketing is more profitable for consumer markets than for business markets.

A company newsletter is an example of ________.

Personal selling is more important when a firm engages in a pull strategy.

Which of the following is an input measure of a salesperson's success?

Direct-response TV (DRTV) includes short commercials of less than two minutes, 30-minute or longer infomercials, and home shopping networks such as QVC and HSN.

Devices and products connected through the Internet of Things can collect data and communicate it to each other.

Which of the following is NOT a closing approach for a salesperson?

When Kenneth called Southern Security to buy a safe in which to store important personal documents and possessions, he most likely talked to a(n) ________ who performed all the activities needed to process the transaction.

________, which uses a data network to carry voice calls, is frequently used for communication between salespeople and customers.

Which of the following is the most popular of all social networking sites?

A major manufacturer of automobile tires sells its products at its dealership retail stores. After a tire is sold, the customer can return to any manufacturers' retail store and the tire can be rotated on the car at no expense to the customer. Should a repair to the tire be needed, the customer will receive a discount from the list price bill as a form of a warranty received at the time of purchase of the tire. Identify and explain the selling approach being implemented by this manufacturer.

Factors that increase a firm's emphasis on ________ include purchases that consumers buy infrequently and transactions that require negotiation.

________ is direct communication to a customer that is conducted over the telephone.

The salesperson contacts the customer for the first time in the ________ step of the creative selling process.