Exam 14: Promotion Ii: Social Media, Directdatabase Marketing, Personal Selling, and Public Relations

Personal selling is crucial in business-to-business marketing, especially when the deal involves intense price negotiations.

What is the relationship between personal selling and the marketing push strategy?

As the salesperson entered the prospect's office, the salesperson extended his hand and said, "Your old college roommate Tiara Johns suggested I call on you." This action occurred in which stage of the creative selling process?

The network of physical things, vehicles, devices, and buildings in which designers have embedded sensors, electronics, and network connectivity is called the ________.

Consumers are able to opt-out of receiving telemarketing solicitations.

Tired Toes is a new line of foot care products. The company's marketing team wants to help build buzz for the line by creating a brand community. The marketing team should use social networks to achieve this objective.

Dancers and singers hired by the California Board of Tourism staged a series of seemingly impromptu performances of a medley of Beach Boys songs, including "Surfing U.S.A." and "California Girls," in busy airport terminals around the country. This is an example of ________.

A salesperson would be most likely to use Standard & Poor's 500 Directory during which stage of the creative selling process?

If you visit diamondsforever.com, you can design your own ring. This site, which is operated by Engaging Engagements, then allows you to email a picture of your ring to friends and relatives. This way, they can share in the excitement and be informed of the website's existence. Engaging Engagements is using ________.

For which of the following operations would telemarketing efforts likely be the most successful and the most profitable?

Southern Security makes safes for storing valuables such as jewelry and family records. When Ed sold safes for the company, he had to be prepared with a response when a prospect said, "I have no room for a safe" or "My family heirlooms aren't valuable enough to put in a safe." In other words, Ed had to ________.

Which of the following approaches to selling is usually limited to key accounts?

A representative for Tupperware who is implementing a party plan, demonstrating and selling products at a social gathering of friends, is using direct selling.

Viral marketing is most closely related to which of the following?

In 2001, IBM had hundreds of "Peace Love Linux" logos painted on sidewalks to publicize the company's adoption of the Linux operating system. This is an example of buzz marketing.

A producer of beverages and snack foods wants to market its products to the 14-to-22-year-old demographic, providing incentives to respond instantly to time-sensitive offers. Which of the following forms of direct marketing would this producer most likely choose?

Someone who orders a product through a catalog is responding to ________.

Crisis management is typically a public relations function.

Why might public relations efforts have a strong impact on public awareness at a substantially lower cost than advertising?

You are responsible for supervising order takers at Acme, Inc. Which of the following would you be LEAST likely to expect these people to perform?