Exam 14: Promotion Ii: Social Media, Directdatabase Marketing, Personal Selling, and Public Relations

Compare the traditional one-to-many marketing communication model to the updated many-to-many communication model. What has caused the shift? What are the advantages and disadvantages of the new model for marketers?

Viral marketing primarily uses which of the following communication channels?

Facebook, Twitter, and virtual worlds are all examples of ________.

Because customers almost always have objections during the presentation or closing step of the selling process, all salespeople should anticipate and be prepared to respond to objections.

Catalogs, brochures, and pamphlets are all examples of which type of marketing?

Your new-business sales force is responsible for prospecting and qualifying customers. Which of the following will likely occur?

Which of the following promotion tools is most closely associated with building up a positive corporate image and handling unfavorable stories and events?

When a company provides financial support for an event such as a concert or tournament, it is using the public relations activity of ________.

Direct sellers bypass channel intermediaries and sell directly from manufacturers to consumers.

After salesperson Danny O'Reilly has made a sale, he asks his customer if she knows of anyone else who might also be interested in buying his products. Referrals such as these are one method used in ________.

Of the following, which sales job requires the LEAST creative selling?

Without prior introduction or arrangement, telemarketers telephone your home and business offering to sell you a variety of products. These telemarketers engage in what form of prospecting?

Hotmail put the message "Get Your Free Email at Hotmail.com" at the bottom of every email sent by Hotmail users. What type of marketing technique did Hotmail use?

A group of social network users who share an attachment to a specific product is called a(n) ________.

Public relations activities can be used to influence the attitudes and perceptions of various publics toward politicians and celebrities.

There are three steps involved in creating a public relations campaign. The first step is to ________.

The "m" in m-commerce stands for ________.

Pfizer pharmaceutical representatives call on physicians to influence them to prescribe the latest Pfizer medications over competing products. However, no sale is made until doctors call prescriptions into pharmacies that then place orders through their drug wholesalers. What type of sales position do these Pfizer pharmaceutical representatives hold, and what are their job responsibilities?

What type of software links information between selling and buying firms?

Special events are public relations activities for which companies provide financial support to help fund an event in return for publicized recognition of the company's contribution.