Exam 2: Global, Ethical, and Sustainable Marketing

Firms that have a triple-bottom-line orientation measure success by their financial successes, how they contribute to their communities, and how they ________.

One firm's business ethics may be different from another firm's business ethics.

Malaysia, Indonesia, Singapore, Thailand, and Cambodia are all members of ________.

The ________ was developed to eliminate monopolies and to guarantee free competition.

Using the sustainability metric of ________, a firm would examine the pounds of physical resources wasted per unit of organizational output.

The ________, a U.S. regulatory agency, regulates telephone, radio, television, and the use of the Internet.

Describe the four steps a firm should take when it is considering going global.

The purpose of a government-imposed ________ is to give domestic competitors an advantage in the marketplace by making foreign competitors' goods more expensive than domestic goods.

The euro is the currency used by ________.

Describe and compare the three basic levels of economic development.

Briefly describe the three stages of the business cycle that all economies go through.

A country that is shifting from an agricultural based economy to an industrial based economy is known as a developing country.

What is protectionism and why might a government adopt it as a policy? Explain how three examples of protectionism function.

Japanese who give currency as gifts will typically wash the money before making the presentation. This is a(n) ________ in a nation of people who place high importance on cleanliness.

On the Upper West Side of Manhattan, there are hundreds of independent restaurants offering different specialties, services, and prices. The market for restaurants in this neighborhood is in a state of monopolistic competition.

Per capita gross domestic product (GDP) may be a deceiving economic measure because the wealth of a country may be concentrated among just a small percentage of the population.

NAFTA is a(n) ________.

Governments use tariffs to give domestic competitors an advantage in the marketplace by making foreign competitors' goods more expensive.

The measurable quality of a country's distribution, financial, and communication systems is referred to as the country's ________.

The General Agreement on Tariffs and Trades (GATT) ________.