Exam 2: Global, Ethical, and Sustainable Marketing

________ occurs when someone voluntarily offers payment to get an illegal advantage.

A ________ exists when an unauthorized party imports products and then sells them for a fraction of the price of authorized products.

Consumers pay for necessities out of their discretionary income.

The only member countries of the North American Free Trade Agreement (NAFTA) are the United States, Canada, and Mexico.

The U.S. government proposed a tariff against some Chinese textiles and clothing when the trade deficit with China reached $103 billion. Explain what the United States was trying to achieve through this action.

Consumers who are most likely to actively look for and buy products that are environmentally friendly are referred to as ________.

Compare the three product strategy choices a firm like General Electric has when selling in foreign markets.

The Federal Trade Commission (FTC) ordered KFC to stop running ads with false claims that its fried chicken is compatible with certain weight loss programs. What law gives the FTC the authority to stop KFC's marketing program and what law was KFC violating?

Which of the following is NOT among the ethical values identified in the American Marketing Association's Ethical Norms and Values for Marketers?

Which of the following is a form of protectionism?

A firm would be most likely to use backward invention in which of the following situations?

How might a nation's strict import quotas on particular products negatively affect consumers in that country?

Growing concern over the Greenhouse Effect is increasing pressure for development of a single marketplace with consistent environmental standards.

The global economic crisis of 2009 had little effect on the volume of world trade that year.

The telephone system in Argentina is antiquated and is just starting to work properly after years of neglect by the government. What does this tell a marketer about Argentina, and why would a marketer need to know this?

Why are companies often eager to form joint ventures?

Through the U.S. Generalized System of Preferences (GSP), developing countries may export goods duty-free to the United States if they ________.

In a(n) ________ structure, there are a relatively small number of sellers, each holding substantial market share, in a market with many buyers.

________ are statistics that measure aspects of population, such as size, age, and gender.

Expropriation occurs when a government ________.