Exam 2: Global, Ethical, and Sustainable Marketing

Management at Growing Green, a company that markets organic and environmentally friendly gardening and landscaping supplies and equipment, is evaluating the benefits and disadvantages of indirect exporting, direct exporting, and licensing. In which stage of the international marketing process is Growing Green?

Through ________ competition, competitors offer different goods and services that attempt to satisfy the same consumers' needs and wants.

U.S. sugar import quotas have existed for more than 50 years and preserve about half of the U.S. sugar market for domestic producers. These quotas are examples of ________.

The population of Djibouti is approximately 830,000. To serve the communication needs of this nation, there are two FM radio stations, one AM radio stations, and one television station. There are only 22,000 telephone lines in the whole country. This is a partial description of Djibouti's ________.

In Vin del Mar, Chile, there are a dozen stores specializing in selling the same quality of seafood products on one street. An individual store dare not charge more than the going price without the risk of losing business to the other stores that are selling the fish at a common price. This is an example of what type of market?

Why is it important for marketers to understand the idea of ethical relativism?

The most commonly used measure of a country's economic health is the country's ________.

A severe recession is a depression, a period in which prices fall but there is little demand because few people have money to spend and many are out of work. This condition is part of ________.

Companies need to understand the differences in the cultures in which they operate. Explain the terms cultural values and social norms, giving an example of each.

Which of the following statements about the World Trade Organization (WTO) is true?

The goal of the World Bank is to improve economies and support sustainable development in order to reduce poverty and improve lives.

Nationalization occurs when a government ________.

Using which ethical philosophy would a marketer make the decision that provides the most good or the least harm?

In a ________, a firm gives another firm the right to produce and market its product in a specific country or region in return for royalties on goods sold.

Describe the function of an economic community and explain how its policies can be advantageous to marketers. Give two examples of important economic communities.