Exam 2: Global, Ethical, and Sustainable Marketing

BeneBag is a marketer of reusable shopping bags made 100% from recycled materials. The side of each BeneBag reads "Helping you do your part for Mother Earth." BeneBag is most likely trying to target which of the following?

A(n) ________ is a group of countries that have agreed to coordinate trade policies and ease restrictions on the flow of products and capital across members' borders.

Why might a company be interested in using sustainability metrics?

In a monopolistic competition market structure, each seller is very conscious of other sellers' actions, since there are very few sellers in the industry.

Costa Rica, the Dominican Republic, El Salvador, and several other Central American countries formed the CAFTA economic community. This is an example of a policy of protectionism.

Every society has a set of deeply held beliefs about right and wrong ways to live, which are referred to as ________.

Many countries outlaw ________, a practice in which a company prices its products lower than they are priced at home.

Each industry sets import quotas for its products to determine yearly production volume.

A truly sustainable marketing strategy should actually reduce prices in the long-term because it encourages more efficiency and less waste.

Sony found that Japanese commuters had difficulty using standard laptops on crowded rush-hour trains since standing commuters have no laps, so it created the U as a "standing computer." The U includes a touch screen and small keyboard that can be used while standing or on the move. This is an example of ________.

In the British Isles, Guinness brewery was given the right to produce and market Budweiser beer by Anheuser-Busch, its U.S. brand owner. Because Guinness pays Anheuser-Busch royalties for the use of its brand, this is an example of a(n) ________.

Through ________ activities, a firm gathers and analyzes publicly available information about rivals.

Two or more firms pooling their resources for common goals have established a joint venture.

A ________ supplier pledges to pay producers in developing countries a price sufficient to ensure that the workers who produce the goods receive a fair wage and that the manufacturers use environmentally sustainable practices when possible.

The ________ environment refers to the local, state, national, and global laws and regulations that affect businesses.

A firm's code of ethical relativism is a set of standards of behavior that everyone in the firm is expected to follow.

Exporting products overseas is an example of ________.

While deciding whether or not to begin a construction project overseas, BuildBest learned that they would not be able to get permits for demolition until they paid a local city official a sizable fee in addition to the fees the city charges for the permit. This is an example of ________.

U.S. marketing campaigns that stress the desirability of "Made in America" products are most likely to appeal to ________ U.S. consumers.

The International Monetary Fund controls fluctuations in exchange rates in order to prevent severe balance of payments problems.