Exam 2: Global, Ethical, and Sustainable Marketing

Like financial metrics, sustainability metrics are standardized.

The ________ was established by the Federal Trade Commission in 2003 to allow consumers to limit the number of telemarketing calls they receive.

Explain the difference between the ethical philosophies of a rights approach and a justice approach.

Toyota opened manufacturing plants in the United States and hires local workers to run these locations. Explain what the local content rules have to do with Toyota increasing its presence in the United States.

Eastman Kodak accused Japanese rival Fujifilm of selling color photographic paper in the United States for as little as a quarter of what it charges in Japan. What unethical and often illegal practice was Kodak accusing Fujifilm of implementing? Explain your answer.

In a(n) ________ structure, there are many sellers, each offering slightly different products and each having only a small share of the market.

Which of the following occurs when prices and the cost of living rise while money loses its purchasing power?

To enter the European market, Starbucks joined in a cooperative venture with Bon Appetit Group A.G. in Switzerland. Bon Appetit has the recognized brand name, and Starbucks has the product and the expertise to run coffeehouses. This is an example of a(n) ________.

Marketers monitor the technological environment. How can changes in technology affect marketing communication strategy? Provide at least two examples.

Which of the following suggests that what is ethical in one culture is not necessarily ethical in another culture?

The ________, a U.S. regulatory agency, enforces laws and regulations on foods, drugs, cosmetics, and veterinary products.

Oligopolies most often exist in industries that require little investment in equipment, technology, or materials to produce a product.

The marketing team at Connected.com, a social networking site aimed at connecting job seekers with employers, must decide how much to charge for different levels of membership and access to those using the site. Using which ethical philosophy would they make their decision based on best serving the needs of the whole community of users even if it means treating some users unequally?

Which of the following countries has the highest per capita GDP?

In a(n) ________ culture, people tend to attach more importance to personal goals than to the needs of the larger community.

When determining a country's ________, economists look at how the country is attempting to reduce poverty, inequality, and unemployment in addition to considering the country's GDP.

All of the following are barriers to successful exporting except ________.

Which of the following is the best example of a cultural value?

After exporting, the next level of commitment a firm can make to a foreign market is a contractual agreement. Two of the most common types of such agreements are ________.

________ occurs when someone in authority extracts payment under duress.