Exam 14: Promotion Ii: Social Media, Directdatabase Marketing, Personal Selling, and Public Relations

The preapproach stage in the creative selling process is when the salesperson ________.

PeopleSoft is an enterprise application software that businesses can use to create more efficient relationships with suppliers, customers, and employees. To sell the entire software package, the company uses ________, which includes a technical specialist, an accounting expert, a human resources expert, and a sales representative.

In which step of the sales process would the salesperson call to ensure customer satisfaction and repeat business?

Which of the following is a salesperson who works to develop long-term relationships with particular customers and may hold the title of "account manager"?

Fiona Lambrech is the marketing director of a charity that raises funds to help provide educational services to children and families in developing countries. Fiona wants to reach a selective market of individuals who have recently donated to international charities. Which of the following types of direct marketing is Fiona most likely to use?

Which of the following is true of virtual worlds?

Planning a public relations campaign is a two-step process: develop objectives and then execute those objectives.

Today's consumers are increasingly getting information from one another rather than from the original source. This new communication landscape is referred to as ________.

Which of the following communication and promotion tools involves establishing direct connections with customers aimed toward building crucial relationships?

A manufacturer of toilet tissue sent its brand mascot to help refurbish restrooms at fairgrounds across the country. As part of this project, each restroom was to provide fairgoers with a clean oasis featuring aromatherapy, soothing music, constant maintenance, and premium toilet tissue. Newspaper articles about the company's role in making restrooms inviting are an example of ________.

Direct-response advertising involves a marketer individually contacting a consumer about a product.

In which type of sales job is an employee LEAST likely to focus on relationship selling?

The step that follows preapproach in the creative selling process is ________.

Lobbying, or building and maintaining relations with legislators and government officials to influence legislation and regulation, is part of ________.

The first step in the creative selling process is ________.

Virtual goods are tangible products that can be purchased for real money in virtual worlds.

One of the barriers to greater reliance on ________ is the difficulty of gauging its effectiveness.

The gap between good buzz and bad buzz is referred to as ________.

According to your text, sales managers rate which of the following skills as the single most important attribute they look for when hiring relationship salespeople?

Explain how companies identify and use brand ambassadors and brand evangelists.