Exam 9: Marketing Research

Jetsetter Airlines plans to introduce special meals on their flights during holiday seasons.It begins to gather all the relevant information for implementing the plan.It uses information available in its database to determine the number of flights flown and the number of passengers who flew with them during the previous year's holiday seasons.In this case,which of the following types of data is collected by Jetsetter Airlines?

Vaikel Inc. ,an automobile manufacturing company,conducts a survey to find out people's opinion about its latest car,Vaikel 6.0,and their level of satisfaction with it.It requests a few people who recently purchased Vaikel 6.0 to participate in the survey and asks them to log on to a certain Web site at a given time.After they log on to the site,an online moderator runs a discussion about the car and allows the participants to respond.In this case,Vaikel uses a(n)__________for conducting a survey.

__________data is defined as data that has been previously collected for any purpose other than the one at hand.

Explain the importance of marketing research in decision making.

The marketing managers of Havtol Inc. ,a food products company,want to choose the most effective advertisement for their latest product,Havtol Potato Chips.They create an online discussion site where a chosen group of customers can express their opinion,discuss among themselves,and improvise on the concept for their advertisement.In this scenario,Havtol Inc.uses__________to create an effective advertisement for their product.

A _____ sample is a sample in which every element in the population has a known statistical likelihood of being selected.​

Which of the following is an advantage of primary data?