Question 1

Which of the following is a disadvantage of cause-related marketing?

Accepted Answer

A) It does not increase the sale of products. 
B) It can lead to customer fatigue. 
C) It results in immediate losses for the company. 
D) It requires corporations to use anti-competitive measures. 
A) It does not increase the sale of products. 
B) It can lead to customer fatigue. 
C) It results in immediate losses for the company. 
D) It requires corporations to use anti-competitive measures.

Question 2

Codes that are too detailed encourage employees to substitute rules for judgment.

Accepted Answer

A) True 
 B)False

Question 3

Explain what is green marketing and its impact.

Accepted Answer

Green marketing is the development and m

Question 4

Code of ethics:

Accepted Answer

A) should not include guidelines for day-to-day activities. 
B) should exclusively include laws and regulations set by government agencies. 
C) should not be too detailed. 
D) should not be designed to guide decision making. 
A) should not include guidelines for day-to-day activities. 
B) should exclusively include laws and regulations set by government agencies. 
C) should not be too detailed. 
D) should not be designed to guide decision making.

Question 5

Which of the following opinions is a proponent of corporate social responsibility most likely to hold?

Accepted Answer

A) The primary responsibility of social welfare rests with governments and not business firms. 
B) The free market,not companies,should decide what is best for the world. 
C) Businesses have resources,so businesses should be given the chance to solve social problems. 
D) Businesses never perpetrate social problems. 
A) The primary responsibility of social welfare rests with governments and not business firms. 
B) The free market,not companies,should decide what is best for the world. 
C) Businesses have resources,so businesses should be given the chance to solve social problems. 
D) Businesses never perpetrate social problems.

Question 6

Marketers are most likely to recognize an action as unethical when:

Accepted Answer

A) there is a greater degree of agreement among managerial peers that the action is harmful. 
B) there is a long time gap between the action and the onset of negative consequences. 
C) fewer individuals in the organizations are likely to get affected by the action. 
D) top managers exercise little control over the organizational culture. 
A) there is a greater degree of agreement among managerial peers that the action is harmful. 
B) there is a long time gap between the action and the onset of negative consequences. 
C) fewer individuals in the organizations are likely to get affected by the action. 
D) top managers exercise little control over the organizational culture.

Question 7

The stakeholder theory of corporate social responsibility:

Accepted Answer

A) considers the management of an organization as one of the stakeholders. 
B) excludes customers and government agencies among stakeholders. 
C) does not consider the owners of an organization as the stakeholders. 
D) does not consider first-line employees of an organization as stakeholders. 
A) considers the management of an organization as one of the stakeholders. 
B) excludes customers and government agencies among stakeholders. 
C) does not consider the owners of an organization as the stakeholders. 
D) does not consider first-line employees of an organization as stakeholders.

Question 8

Which of the following opinions would a proponent of act utilitarianism hold about decision making in ethical dilemmas?

Accepted Answer

A) Intuition and personal feelings should guide decision making in cases of dilemmas. 
B) The fairest alternative must be chosen for a dilemma under any circumstance. 
C) The alternative that benefits the most people should be chosen even if it means breaking laws. 
D) All individuals have a duty to adhere to laws and standards set by government and nongovernment agencies. 
A) Intuition and personal feelings should guide decision making in cases of dilemmas. 
B) The fairest alternative must be chosen for a dilemma under any circumstance. 
C) The alternative that benefits the most people should be chosen even if it means breaking laws. 
D) All individuals have a duty to adhere to laws and standards set by government and nongovernment agencies.

Question 9

Which of the following is true of conventional morality?

Accepted Answer

A) It is the most basic level of ethical development. 
B) It is the most advanced level of ethical development. 
C) It is predominantly characterized by egocentrism. 
D) It involves an emphasis on the expectations of society. 
A) It is the most basic level of ethical development. 
B) It is the most advanced level of ethical development. 
C) It is predominantly characterized by egocentrism. 
D) It involves an emphasis on the expectations of society.

Question 10

Which of the following statements is true about cause-related marketing?

Accepted Answer

A) Any marketing effort for social or other charitable causes can be referred to as cause-related marketing. 
B) Cause-related marketing is a marketing relationship based on a straight donation. 
C) Cause-related marketing occurs when government agencies and nonprofit agencies launch social campaigns. 
D) Cause-related marketing seldom helps companies increase the sales of their products. 
A) Any marketing effort for social or other charitable causes can be referred to as cause-related marketing. 
B) Cause-related marketing is a marketing relationship based on a straight donation. 
C) Cause-related marketing occurs when government agencies and nonprofit agencies launch social campaigns. 
D) Cause-related marketing seldom helps companies increase the sales of their products.

Question 11

Hallie has a tendency to be egocentric.She follows the rules of her company only to avoid punishment and not to gain respect.When making decisions,she always focuses on what immediate benefits she will gain from an alternative.Which of the following stages of ethical development is illustrated in the scenario?

Accepted Answer

A) Preconventional morality 
B) Postconventional morality 
C) Conventional morality 
D) Ethnocentric morality 
A) Preconventional morality 
B) Postconventional morality 
C) Conventional morality 
D) Ethnocentric morality

Question 12

Which of the following is true of postconventional morality?

Accepted Answer

A) At this level,people are concerned about how they see and judge themselves over the long run. 
B) At this level,the focus is on societal norms and people worry about how society might see them. 
C) At this level,people are more self-centered,calculating,and even selfish. 
D) At this level,people typically focus only on adhering to legal standards. 
A) At this level,people are concerned about how they see and judge themselves over the long run. 
B) At this level,the focus is on societal norms and people worry about how society might see them. 
C) At this level,people are more self-centered,calculating,and even selfish. 
D) At this level,people typically focus only on adhering to legal standards.

Question 13

Who among the following is most likely to recognize actions as unethical?

Accepted Answer

A) Rebecca has noticed that most of her colleagues often use office supply for personal use. 
B) Jason has noticed that all his managers agree that it is okay to plagiarize to a small extent. 
C) Sarah's organization does not provide any guidelines on ethical behavior. 
D) David has noticed for the first time a colleague misrepresenting data in a report. 
A) Rebecca has noticed that most of her colleagues often use office supply for personal use. 
B) Jason has noticed that all his managers agree that it is okay to plagiarize to a small extent. 
C) Sarah's organization does not provide any guidelines on ethical behavior. 
D) David has noticed for the first time a colleague misrepresenting data in a report.

Question 14

Delta Inc.is a large organization that believes in serving the community it operates in.The organization conducts several campaigns about health awareness and also provides donations to nonprofit organizations working on such causes.Delta is illustrating _____.​

Accepted Answer

A) corporate social responsibility 
B) ​divestment 
C) social loafing​ 
D) corporate self-dealing​ 
A) corporate social responsibility 
B) ​divestment 
C) social loafing​ 
D) corporate self-dealing​

Question 15

Which of the following is true of moral relativists?

Accepted Answer

A) They believe that laws should be followed under all circumstances. 
B) Their ethical beliefs center on the time,place,and the pressure of a dilemma. 
C) Their decisions are typically based on the predictions they make about the consequences of actions. 
D) They believe in absolute rules and apply them to all ethical dilemmas. 
A) They believe that laws should be followed under all circumstances. 
B) Their ethical beliefs center on the time,place,and the pressure of a dilemma. 
C) Their decisions are typically based on the predictions they make about the consequences of actions. 
D) They believe in absolute rules and apply them to all ethical dilemmas.

Question 16

The process of formulating the code of ethics facilitates discussion among employees about what is right and wrong and ultimately leads to better decisions.

Accepted Answer

A) True 
 B)False

Question 17

In rule utilitarianism,a person performs the acts that benefit the most people,regardless of personal feelings or societal constraints such as laws.

Accepted Answer

A) True 
 B)False

Question 18

Morals are rules people develop as a result of cultural values and norms.

Accepted Answer

A) True 
 B)False

Question 19

In the context of determinants of civil society,_____ involves the voluntary acceptance of standards established by nongovernmental entities.​

Accepted Answer

A) self-regulation 
B) ​opportunism 
C) ​self-dealing 
D) socialization 
A) self-regulation 
B) ​opportunism 
C) ​self-dealing 
D) socialization

Question 20

_____ is a business's concern for the long-range welfare of both the company and its relationships to the society within which it operates.​

Accepted Answer

A) Deregulation 
B) ​Social loafing 
C) ​Corporate self-dealing 
D) Corporate social responsibility 
A) Deregulation 
B) ​Social loafing 
C) ​Corporate self-dealing 
D) Corporate social responsibility

Which of the following is a disadvantage of cause-related marketing?

Codes that are too detailed encourage employees to substitute rules for judgment.

Explain what is green marketing and its impact.

Code of ethics:

Which of the following opinions is a proponent of corporate social responsibility most likely to hold?

Marketers are most likely to recognize an action as unethical when:

The stakeholder theory of corporate social responsibility:

Which of the following opinions would a proponent of act utilitarianism hold about decision making in ethical dilemmas?

Which of the following is true of conventional morality?

Which of the following statements is true about cause-related marketing?

Which of the following is true of postconventional morality?

Who among the following is most likely to recognize actions as unethical?

Delta Inc.is a large organization that believes in serving the community it operates in.The organization conducts several campaigns about health awareness and also provides donations to nonprofit organizations working on such causes.Delta is illustrating _____.

Which of the following is true of moral relativists?

The process of formulating the code of ethics facilitates discussion among employees about what is right and wrong and ultimately leads to better decisions.

In rule utilitarianism,a person performs the acts that benefit the most people,regardless of personal feelings or societal constraints such as laws.

Morals are rules people develop as a result of cultural values and norms.

In the context of determinants of civil society,_____ involves the voluntary acceptance of standards established by nongovernmental entities.

_____ is a business's concern for the long-range welfare of both the company and its relationships to the society within which it operates.

An Overview of Marketing

Strategic Planning for Competitive Advantage

The Marketing Environment

Developing a Global Vision

Consumer Decision Making

Business Marketing

Segmenting and Targeting Markets

Marketing Research

Product Concepts

Developing and Managing Products

Services and Nonprofit Organization Marketing

Supply Chain Management

Marketing Channels

Retailing

Marketing Communications

Advertising, public Relations, and Sales Promotion

Personal Selling and Sales Management

Social Media and Marketing

Pricing Concepts

Setting the Right Price

Filters

Exam 3: Ethics and Social Responsibility

Which of the following is a disadvantage of cause-related marketing?

Codes that are too detailed encourage employees to substitute rules for judgment.

Explain what is green marketing and its impact.

Code of ethics:

Which of the following opinions is a proponent of corporate social responsibility most likely to hold?

Marketers are most likely to recognize an action as unethical when:

The stakeholder theory of corporate social responsibility:

Which of the following opinions would a proponent of act utilitarianism hold about decision making in ethical dilemmas?

Which of the following is true of conventional morality?

Which of the following statements is true about cause-related marketing?

Which of the following is true of postconventional morality?

Who among the following is most likely to recognize actions as unethical?

Delta Inc.is a large organization that believes in serving the community it operates in.The organization conducts several campaigns about health awareness and also provides donations to nonprofit organizations working on such causes.Delta is illustrating _____.​

Which of the following is true of moral relativists?

The process of formulating the code of ethics facilitates discussion among employees about what is right and wrong and ultimately leads to better decisions.

In rule utilitarianism,a person performs the acts that benefit the most people,regardless of personal feelings or societal constraints such as laws.

Morals are rules people develop as a result of cultural values and norms.

In the context of determinants of civil society,_____ involves the voluntary acceptance of standards established by nongovernmental entities.​

_____ is a business's concern for the long-range welfare of both the company and its relationships to the society within which it operates.​

An Overview of Marketing

Strategic Planning for Competitive Advantage

The Marketing Environment

Developing a Global Vision

Consumer Decision Making

Business Marketing

Segmenting and Targeting Markets

Marketing Research

Product Concepts

Developing and Managing Products

Services and Nonprofit Organization Marketing

Supply Chain Management

Marketing Channels

Retailing

Marketing Communications

Advertising, public Relations, and Sales Promotion

Personal Selling and Sales Management

Social Media and Marketing

Pricing Concepts

Setting the Right Price

Filters

Delta Inc.is a large organization that believes in serving the community it operates in.The organization conducts several campaigns about health awareness and also provides donations to nonprofit organizations working on such causes.Delta is illustrating _____.

In the context of determinants of civil society,_____ involves the voluntary acceptance of standards established by nongovernmental entities.

_____ is a business's concern for the long-range welfare of both the company and its relationships to the society within which it operates.