Question 1

Companies that rely on the marketing concept and have implemented a market orientation strategy recognize that:

Accepted Answer

A) price is the most important variable for customers. 
B) products should be targeted at everybody or the average customer. 
C) customer wants can be satisfied by integrating activities of the firm. 
D) good promotion and advertising strategies can save a bad product. 
A) price is the most important variable for customers. 
B) products should be targeted at everybody or the average customer. 
C) customer wants can be satisfied by integrating activities of the firm. 
D) good promotion and advertising strategies can save a bad product.

Question 2

Nonprofit organizations should adopt a sales orientation rather than a market orientation.

Accepted Answer

A) True 
 B)False

Question 3

A market-oriented organization recognizes that different customer groups want different features or benefits.

Accepted Answer

A) True 
 B)False

Question 4

The fundamental problem with a sales orientation is a lack of understanding of the needs and wants of the marketplace.

Accepted Answer

A) True 
 B)False

Question 5

Libra Electronic Inc.has launched a new range of light-weight vacuum cleaners with enhanced features.Before developing the product,Libra Electronic conducted a thorough study about customer requirements.The company also studied the quality of its competitors' vacuum cleaners.Based on insights about customer wants and competitor strengths and weaknesses,Libra Electronic has designed vacuum cleaners that can be clearly distinguished from other brands.Libra Electronic most likely has a__________orientation.

Accepted Answer

The answer of Libra Electronic Inc.has launched a new range...

Question 6

Which of the following is a drawback of the production-orientation philosophy?

Accepted Answer

A) It ignores the importance of assessing a firm's internal capabilities. 
B) It overlooks the importance of market research. 
C) It places little emphasis on the assessment of manufacturing plants and facilities. 
D) It gives importance to the sales function over other functions. 
A) It ignores the importance of assessing a firm's internal capabilities. 
B) It overlooks the importance of market research. 
C) It places little emphasis on the assessment of manufacturing plants and facilities. 
D) It gives importance to the sales function over other functions.

Question 7

Consumer's expectations of doing new things with varied kinds of information in ways that create value have resulted in the emergence of__________.

Accepted Answer

The answer of Consumer's expectations of doing new things with...

Question 8

Which of the following strategies illustrates a market orientation?

Accepted Answer

A) Targeting the average consumer 
B) Implementing centralization 
C) Increasing overhead production costs 
D) Creating customer value 
A) Targeting the average consumer 
B) Implementing centralization 
C) Increasing overhead production costs 
D) Creating customer value

Question 9

Which of the following statements is true about on-demand marketing?

Accepted Answer

A) It requires firms to focus on the internal rather than the external business environment. 
B) It gives maximum emphasis to aggressive personal selling strategies. 
C) It is aimed at enhancing customer relationships. 
D) It is used by sales-oriented firms. 
A) It requires firms to focus on the internal rather than the external business environment. 
B) It gives maximum emphasis to aggressive personal selling strategies. 
C) It is aimed at enhancing customer relationships. 
D) It is used by sales-oriented firms.

Question 10

Which of the following strategies is most closely associated with a societal marketing orientation?

Accepted Answer

A) Using greenwashing techniques 
B) Fostering opportunism 
C) Using clean energy sources 
D) Increasing overhead production costs 
A) Using greenwashing techniques 
B) Fostering opportunism 
C) Using clean energy sources 
D) Increasing overhead production costs

Question 11

Researchers at PPG Industries Inc.spent considerable time,effort,and money developing a bluish windshield that would let in filtered sunlight but block out heat.PPG had not conducted market research before deciding to design the windshield.Moreover,the windshield is priced higher compared to the other brands.The company has now introduced the windshield in the market and is hoping that the customers will like it.PPG most likely has a(n)__________orientation.

Accepted Answer

The answer of Researchers at PPG Industries Inc.spent considerable time,effort,and...

Question 12

A firm that extensively uses relationship-marketing strategies is most likely to:

Accepted Answer

A) focus on the internal rather than the external business environment. 
B) rely on aggressive sales strategies. 
C) be highly centralized. 
D) encourage teamwork among employees. 
A) focus on the internal rather than the external business environment. 
B) rely on aggressive sales strategies. 
C) be highly centralized. 
D) encourage teamwork among employees.

Question 13

Libra Electronic Inc.has launched a new range of light-weight vacuum cleaners with enhanced features.Before developing the product,Libra Electronic conducted a thorough study about customer requirements.The company also studied the quality of its competitors' vacuum cleaners.Based on insights about customer wants and competitor strengths and weaknesses,Libra Electronic has designed vacuum cleaners that can be clearly distinguished from other brands.Libra Electronic most likely has a _____ orientation.​

Accepted Answer

A) promotion 
B) ​market 
C) ​sales 
D) production 
A) promotion 
B) ​market 
C) ​sales 
D) production

Question 14

Filmin Inc.has decided to increase the production of its printers.Filmin does not conduct market research before making its marketing decisions.To ensure profits for the company,Filmin has instructed its marketing force to aggressively advertise and promote its printers.The CEO of Filmin believes that the market will absorb more products if powerful promotion strategies are used.After increasing production of printers,the company plans to reduce the prices of the printers to encourage customers to buy them.Filmin appears to have a _____ orientation.​

Accepted Answer

A) task 
B) ​production 
C) ​sales 
D) customer 
A) task 
B) ​production 
C) ​sales 
D) customer

Question 15

A sales-oriented firm places minimal emphasis on:

Accepted Answer

A) promotional strategies. 
B) building long-term customer relationships. 
C) pricing strategies. 
D) personal selling and direct selling activities. 
A) promotional strategies. 
B) building long-term customer relationships. 
C) pricing strategies. 
D) personal selling and direct selling activities.

Question 16

Which of the following opinions is a critic of the sales-orientation philosophy most likely to hold?

Accepted Answer

A) Reducing prices is the most effective technique that helps increase product sales. 
B) Customers do not buy products unless the products are adequately promoted. 
C) Business firms should give maximum emphasis to advertising strategies. 
D) Business firms need to have a good understanding of the needs of the marketplace. 
A) Reducing prices is the most effective technique that helps increase product sales. 
B) Customers do not buy products unless the products are adequately promoted. 
C) Business firms should give maximum emphasis to advertising strategies. 
D) Business firms need to have a good understanding of the needs of the marketplace.

Companies that rely on the marketing concept and have implemented a market orientation strategy recognize that:

Nonprofit organizations should adopt a sales orientation rather than a market orientation.

A market-oriented organization recognizes that different customer groups want different features or benefits.

The fundamental problem with a sales orientation is a lack of understanding of the needs and wants of the marketplace.

Which of the following is a drawback of the production-orientation philosophy?

Consumer's expectations of doing new things with varied kinds of information in ways that create value have resulted in the emergence of__________.

Which of the following strategies illustrates a market orientation?

Which of the following statements is true about on-demand marketing?

Which of the following strategies is most closely associated with a societal marketing orientation?

A firm that extensively uses relationship-marketing strategies is most likely to:

A sales-oriented firm places minimal emphasis on:

Which of the following opinions is a critic of the sales-orientation philosophy most likely to hold?

Strategic Planning for Competitive Advantage

Ethics and Social Responsibility

The Marketing Environment

Developing a Global Vision

Consumer Decision Making

Business Marketing

Segmenting and Targeting Markets

Marketing Research

Product Concepts

Developing and Managing Products

Services and Nonprofit Organization Marketing

Supply Chain Management

Marketing Channels

Retailing

Marketing Communications

Advertising, public Relations, and Sales Promotion

Personal Selling and Sales Management

Social Media and Marketing

Pricing Concepts

Setting the Right Price

Filters

Exam 1: An Overview of Marketing

Companies that rely on the marketing concept and have implemented a market orientation strategy recognize that:

Nonprofit organizations should adopt a sales orientation rather than a market orientation.

A market-oriented organization recognizes that different customer groups want different features or benefits.

The fundamental problem with a sales orientation is a lack of understanding of the needs and wants of the marketplace.

Which of the following is a drawback of the production-orientation philosophy?

Consumer's expectations of doing new things with varied kinds of information in ways that create value have resulted in the emergence of__________.

Which of the following strategies illustrates a market orientation?

Which of the following statements is true about on-demand marketing?

Which of the following strategies is most closely associated with a societal marketing orientation?

A firm that extensively uses relationship-marketing strategies is most likely to:

A sales-oriented firm places minimal emphasis on:

Which of the following opinions is a critic of the sales-orientation philosophy most likely to hold?

Strategic Planning for Competitive Advantage

Ethics and Social Responsibility

The Marketing Environment

Developing a Global Vision

Consumer Decision Making

Business Marketing

Segmenting and Targeting Markets

Marketing Research

Product Concepts

Developing and Managing Products

Services and Nonprofit Organization Marketing

Supply Chain Management

Marketing Channels

Retailing

Marketing Communications

Advertising, public Relations, and Sales Promotion

Personal Selling and Sales Management

Social Media and Marketing

Pricing Concepts

Setting the Right Price

Filters