Question 1

The four purposes of business communication are

Accepted Answer

A)  To inform, to persuade, to entertain, and to establish credibility 
B)  To inform, to entertain, to persuade, and to convey goodwill through establishing relationships with others 
C)  To inform, to persuade, to convey goodwill, and to establish credibility 
D)  To inform, to entertain, to sell, and to deliberate 
A)  To inform, to persuade, to entertain, and to establish credibility 
B)  To inform, to entertain, to persuade, and to convey goodwill through establishing relationships with others 
C)  To inform, to persuade, to convey goodwill, and to establish credibility 
D)  To inform, to entertain, to sell, and to deliberate

Question 2

According to Conger, people with high credibility have demonstrated over time that they can be trusted to listen and to work in the best interest of others.

Accepted Answer

A) True 
 B)False

Question 3

List the steps of Conger's persuasive model and explain why his approach is particularly useful in today's business world.

Accepted Answer

Student responses should discuss Conger'

Question 4

Conger attempts to reconceptualize our understanding of persuasion from simply the act of convincing and selling to one of persuasion as

Accepted Answer

A)  Learning and negotiating 
B)  Valuing and nurturing relationships 
C)  Becoming an expert in your field 
D)  Strategy 
A)  Learning and negotiating 
B)  Valuing and nurturing relationships 
C)  Becoming an expert in your field 
D)  Strategy

Question 5

According to Conger, in our culture, we believe that people make decisions based upon reason; therefore, it is unnecessary to consider emotional needs when attempting to persuade.

Accepted Answer

A) True 
 B)False

The four purposes of business communication are

According to Conger, people with high credibility have demonstrated over time that they can be trusted to listen and to work in the best interest of others.

List the steps of Conger's persuasive model and explain why his approach is particularly useful in today's business world.

Conger attempts to reconceptualize our understanding of persuasion from simply the act of convincing and selling to one of persuasion as

According to Conger, in our culture, we believe that people make decisions based upon reason; therefore, it is unnecessary to consider emotional needs when attempting to persuade.

What Is Strategic Communication

Foundations of Communication

Step Two: Analyze the Audience

Steps Three and Four: Consider the Context and Select a Channel of Communication

Communicating in Writing

Communicating in Oral Presentations

Preparing Employment Messages

Communicating With Employees

Communicating in and Leading Groups and Teams

Strategic Organizational Communication

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Exam 3: Step One: Identify the Purposes of Communication

The four purposes of business communication are

According to Conger, people with high credibility have demonstrated over time that they can be trusted to listen and to work in the best interest of others.

List the steps of Conger's persuasive model and explain why his approach is particularly useful in today's business world.

Conger attempts to reconceptualize our understanding of persuasion from simply the act of convincing and selling to one of persuasion as

According to Conger, in our culture, we believe that people make decisions based upon reason; therefore, it is unnecessary to consider emotional needs when attempting to persuade.

What Is Strategic Communication

Foundations of Communication

Step Two: Analyze the Audience

Steps Three and Four: Consider the Context and Select a Channel of Communication

Communicating in Writing

Communicating in Oral Presentations

Preparing Employment Messages

Communicating With Employees

Communicating in and Leading Groups and Teams

Strategic Organizational Communication

Filters