Exam 6: Communicating in Writing

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Tests of the validity of evidence include all of the following, EXCEPT:

(Multiple Choice)
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It is important for an e-mail message to be as grammatically correct as any other type of written message and to use correct punctuation and spelling, since errors can negatively affect the clarity of the message as well as the credibility of the sender.

(True/False)
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Business communication typically should use business style, which is less formal than traditional academic writing and the same level of formality as a conversation.

(True/False)
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The AIDA approach is an acronym for

(Multiple Choice)
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When creating a persuasive message, you should consider all of the following, EXCEPT:

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When communicating with a resistant or even hostile audience, you should state your proposed idea clearly and immediately.

(True/False)
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Generally, the type of benefit that is most persuasive to a business audience has to do with money: making it or saving it in some way.

(True/False)
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List the techniques you can use to make a written message easier for its reader to skim. Provide an example of a claim as well as evidence to support it.

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As a writer, you should be consistently telling your readers or where they are going, where they are at, and where they have been so they don't become confused or have to expend a lot of their own energy trying to figure out your message.

(True/False)
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Written business messages generally should use all of the following, EXCEPT:

(Multiple Choice)
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When making decisions about the use of space in business message, you should

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Failure to use conventional business formats for written messages may indicate to your reader that you are not aware of professional expectations and practices, thus damaging your credibility.

(True/False)
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You should always use first- and second-person pronouns, or what is sometimes called the "you" focus, in business messages.

(True/False)
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A well-written application letter should do all of the following, EXCEPT:

(Multiple Choice)
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Provide an example of a claim as well as evidence to support it.

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