Question 1

The words occasionally,sometimes,regularly,and often are considered ambiguous.

Accepted Answer

A) True 
 B)False

Question 2

The question in a restaurant survey,"What is your evaluation of the speed and courtesy of your waitperson?" is an example of a(n)

Accepted Answer

A) unambiguous question. 
B) branching question. 
C) double-barreled question. 
D) generalization. 
E) redundant question. 
A) unambiguous question. 
B) branching question. 
C) double-barreled question. 
D) generalization. 
E) redundant question.

Question 3

A person's ability to remember an event is NOT influenced by the

Accepted Answer

A) length of time since the event. 
B) the event itself. 
C) stimulus used to facilitate recall. 
D) the importance attached to the event. 
E) the gender of the respondent. 
A) length of time since the event. 
B) the event itself. 
C) stimulus used to facilitate recall. 
D) the importance attached to the event. 
E) the gender of the respondent.

Question 4

Which of the following is TRUE?

Accepted Answer

A) In forming a question for a questionnaire,a question should be worded so as to secure an answer with only the required detail,not so as to generate additional information. 
B) It is wise to break one question into two when different frames of reference could be used by the respondent. 
C) The open-ended question is often employed as the beginning question in that it can provide insight into the respondent's frame of reference. 
D) When determining if the individual has the necessary information,the researcher should take into account how important the event was likely to be to the individual and how long ago it took place. 
E) All of these are correct. 
A) In forming a question for a questionnaire,a question should be worded so as to secure an answer with only the required detail,not so as to generate additional information. 
B) It is wise to break one question into two when different frames of reference could be used by the respondent. 
C) The open-ended question is often employed as the beginning question in that it can provide insight into the respondent's frame of reference. 
D) When determining if the individual has the necessary information,the researcher should take into account how important the event was likely to be to the individual and how long ago it took place. 
E) All of these are correct.

Question 5

Observation forms are generally easier to construct because

Accepted Answer

A) they need not follow a logical pattern. 
B) they rely on observer judgment to determine response categories. 
C) response categories need not be exhaustive. 
D) the question and the way it is asked will not influence the respondent's actions. 
E) response categories need not be multichotomous in nature. 
A) they need not follow a logical pattern. 
B) they rely on observer judgment to determine response categories. 
C) response categories need not be exhaustive. 
D) the question and the way it is asked will not influence the respondent's actions. 
E) response categories need not be multichotomous in nature.

Question 6

The most versatile type of question format to obtain answers from respondents is the

Accepted Answer

A) dichotomous question. 
B) multiple-choice question. 
C) open-ended question. 
D) true-false question. 
E) multichotomous question. 
A) dichotomous question. 
B) multiple-choice question. 
C) open-ended question. 
D) true-false question. 
E) multichotomous question.

Question 7

Which of the following would NOT be an appropriate technique to use when asking sensitive questions?

Accepted Answer

A) Hide the question in a group of more innocuous questions 
B) Alert the respondent by stating clearly that the subsequent question is of a sensitive nature 
C) Phrase the question in terms of other people and how they may feel or act 
D) Leave sensitive questions until the end of the questionnaire 
A) Hide the question in a group of more innocuous questions 
B) Alert the respondent by stating clearly that the subsequent question is of a sensitive nature 
C) Phrase the question in terms of other people and how they may feel or act 
D) Leave sensitive questions until the end of the questionnaire

Question 8

A questionnaire using quality paper and printing techniques

Accepted Answer

A) is an unnecessary expense. 
B) reflects the importance of the study. 
C) is unimportant in gaining respondent cooperation. 
D) is unimportant to questionnaire design. 
E) causes mistrust in the respondent. 
A) is an unnecessary expense. 
B) reflects the importance of the study. 
C) is unimportant in gaining respondent cooperation. 
D) is unimportant to questionnaire design. 
E) causes mistrust in the respondent.

Question 9

In determining the type of questionnaire and the method of administration the researcher need not specify

Accepted Answer

A) precisely what primary data are needed. 
B) how these data might be collected. 
C) what degree of structure will be used. 
D) what degree of disguise is warranted. 
E) the method of statistical analysis to be used. 
A) precisely what primary data are needed. 
B) how these data might be collected. 
C) what degree of structure will be used. 
D) what degree of disguise is warranted. 
E) the method of statistical analysis to be used.

Question 10

Order bias refers to the potential for responses to be affected by the sequence in which alternatives are presented.

Accepted Answer

A) True 
 B)False

Question 11

Which of the following statements about leading questions is NOT true?

Accepted Answer

A) They can result from accidents by careless researchers. 
B) They can be an indicator of advocacy research. 
C) They can represent an intentional attempt to manipulate a study's results. 
D) When used intentionally,they are excellent filter questions. 
E) They are written in such a way that they basically tell respondents what answer to provide. 
A) They can result from accidents by careless researchers. 
B) They can be an indicator of advocacy research. 
C) They can represent an intentional attempt to manipulate a study's results. 
D) When used intentionally,they are excellent filter questions. 
E) They are written in such a way that they basically tell respondents what answer to provide.

Question 12

There is nothing wrong with the following question: "Do you believe McDonald's has fair prices,quality food,and excellent service?"

Accepted Answer

A) True 
 B)False

Question 13

Information that the respondent has forgotten creates a type of error called telescoping error.

Accepted Answer

A) True 
 B)False

Question 14

You have a need to determine if a respondent is actually a member of the population being studied. Which type of question would you use to do that?

Accepted Answer

A) Open-ended question 
B) Leading question 
C) Filter question 
D) Dichotomous question 
E) Double-barreled question 
A) Open-ended question 
B) Leading question 
C) Filter question 
D) Dichotomous question 
E) Double-barreled question

Question 15

Which of the following is (are)useful in deciding what information will be sought in the development of a questionnaire?

Accepted Answer

A) Randomized response model 
B) "Dummy tables" used to structure data analysis 
C) The hypotheses 
D) "Dummy tables" and the randized response model 
E) Randomized response model and the hypothesis 
A) Randomized response model 
B) "Dummy tables" used to structure data analysis 
C) The hypotheses 
D) "Dummy tables" and the randized response model 
E) Randomized response model and the hypothesis

Question 16

One method of handling potentially embarrassing questions uses

Accepted Answer

A) branching questions. 
B) the telescoping technique. 
C) fixed alternatives. 
D) item nonresponse. 
E) the randomized-response model. 
A) branching questions. 
B) the telescoping technique. 
C) fixed alternatives. 
D) item nonresponse. 
E) the randomized-response model.

Question 17

Information that the respondent has forgotten creates a type of error called

Accepted Answer

A) telescoping. 
B) response latency. 
C) recall loss. 
D) systematic error. 
E) random error. 
A) telescoping. 
B) response latency. 
C) recall loss. 
D) systematic error. 
E) random error.

The words occasionally,sometimes,regularly,and often are considered ambiguous.

The question in a restaurant survey,"What is your evaluation of the speed and courtesy of your waitperson?" is an example of a(n)

A person's ability to remember an event is NOT influenced by the

Which of the following is TRUE?

Observation forms are generally easier to construct because

The most versatile type of question format to obtain answers from respondents is the

Which of the following would NOT be an appropriate technique to use when asking sensitive questions?

A questionnaire using quality paper and printing techniques

In determining the type of questionnaire and the method of administration the researcher need not specify

Order bias refers to the potential for responses to be affected by the sequence in which alternatives are presented.

Which of the following statements about leading questions is NOT true?

There is nothing wrong with the following question: "Do you believe McDonald's has fair prices,quality food,and excellent service?"

Information that the respondent has forgotten creates a type of error called telescoping error.

You have a need to determine if a respondent is actually a member of the population being studied. Which type of question would you use to do that?

Which of the following is (are)useful in deciding what information will be sought in the development of a questionnaire?

One method of handling potentially embarrassing questions uses

Information that the respondent has forgotten creates a type of error called

The Role of Marketing Research

The Research Process and Ethical Concerns

Problem Formulation

Exploratory Research

Decision Support Systems: Introduction

Decision Support Systems: Working With Big Data

Using External Secondary Data

Conducting Causal Research

Collecting Descriptive Primary Data

Collecting Data by Observation

Collecting Data by Communication

Asking Good Questions

Developing the Sampling Plan

Data Collection: Types of Error and Response Rate Calculation

Data Preparation for Analysis

Analysis and Interpretation: Individual Variables Independently

Analysis and Interpretation: Multiple Variables Simultaneously

The Oral Research Presentation

The Written Research Report

Filters

Exam 13: Designing the Data Collection Form for Communication Data

The words occasionally,sometimes,regularly,and often are considered ambiguous.

The question in a restaurant survey,"What is your evaluation of the speed and courtesy of your waitperson?" is an example of a(n)

A person's ability to remember an event is NOT influenced by the

Which of the following is TRUE?

Observation forms are generally easier to construct because

The most versatile type of question format to obtain answers from respondents is the

Which of the following would NOT be an appropriate technique to use when asking sensitive questions?

A questionnaire using quality paper and printing techniques

In determining the type of questionnaire and the method of administration the researcher need not specify

Order bias refers to the potential for responses to be affected by the sequence in which alternatives are presented.

Which of the following statements about leading questions is NOT true?

There is nothing wrong with the following question: "Do you believe McDonald's has fair prices,quality food,and excellent service?"

Information that the respondent has forgotten creates a type of error called telescoping error.

You have a need to determine if a respondent is actually a member of the population being studied. Which type of question would you use to do that?

Which of the following is (are)useful in deciding what information will be sought in the development of a questionnaire?

One method of handling potentially embarrassing questions uses

Information that the respondent has forgotten creates a type of error called

The Role of Marketing Research

The Research Process and Ethical Concerns

Problem Formulation

Exploratory Research

Decision Support Systems: Introduction

Decision Support Systems: Working With Big Data

Using External Secondary Data

Conducting Causal Research

Collecting Descriptive Primary Data

Collecting Data by Observation

Collecting Data by Communication

Asking Good Questions

Developing the Sampling Plan

Data Collection: Types of Error and Response Rate Calculation

Data Preparation for Analysis

Analysis and Interpretation: Individual Variables Independently

Analysis and Interpretation: Multiple Variables Simultaneously

The Oral Research Presentation

The Written Research Report

Filters