Exam 5: Decision Support Systems: Introduction

One of the easiest tasks when designing and implementing a Marketing Information System (MIS)is to identify in advance the data that managers will need so you can get it into the system.

Putting systems in place that provide marketing research data on an ongoing basis is called

The component of a Decision Support System that allows users to manipulate the data and conduct analysis is known as the

Which of the following is TRUE?

Knowledge management is an effort to randomly collect organizational knowledge and make it accessible to others.

What is the primary difference between a Marketing Information System (MIS)and a Decisions Support System (DSS)?

A concern about the expanding number of commercial databases and corporate information systems is the issue of

Once a problem has been carefully defined,research projects should begin with

When using secondary data,the task of assessing accuracy is more difficult.

The set of procedures and methods for the regular planned collection,analysis,and presentation of information for use in making marketing decisions.This describes

Research that has been collected in such a way that the results will support a particular position is often referred to as ______ research.

Primary data make up most of the data included in the systems approach to marketing research.

Which of the following is NOT a useful means of assessing the accuracy of secondary data?

A key distinction of a Marketing Information System (MIS)is that

What system relies most on the production of preformatted reports?

A big advantage of the systems approach over the project approach is

The data system for a Decisions Support System (DSS)would hold data from

Which of the following statements are TRUE about the problems that commonly arise with secondary data?

There are two basic ways marketing research can gather marketing intelligence.

While reviewing the customer database,the manager of Arthur's Auto Center has a preconceived idea of how the database works and is able to see the interesting and worthwhile applications of the data.Such an idea is called a(n)