Question 1

Which of the following is FALSE?

Accepted Answer

A) Multiple-choice questions tend to bias results by the order in which the response alternatives are given. 
B) An important advantage of open-ended questions is that respondents may answer them in their own words and are not limited to a set of alternative answers. 
C) Because respondents are able to better clarify their answers with open-ended questions than with other types of questions,the results can be more easily coded by the researcher. 
D) All of these are false. 
E) None of these are false. 
A) Multiple-choice questions tend to bias results by the order in which the response alternatives are given. 
B) An important advantage of open-ended questions is that respondents may answer them in their own words and are not limited to a set of alternative answers. 
C) Because respondents are able to better clarify their answers with open-ended questions than with other types of questions,the results can be more easily coded by the researcher. 
D) All of these are false. 
E) None of these are false. C

Question 2

The following is an example of a ____ question."Should Macy's continue its excellent gift-wrapping program during Christmas? Yes ____ No ____"

Accepted Answer

A) double-barreled question 
B) leading question 
C) sensitive question 
D) open-ended question 
E) None of these are correct. 
A) double-barreled question 
B) leading question 
C) sensitive question 
D) open-ended question 
E) None of these are correct. B

Question 3

In the randomized response model,which of the following questions would NOT be appropriate for pairing with this question: "Have you ever shoplifted?"

Accepted Answer

A) "Were you born prior to 1960?" 
B) "Do you cheat on your income taxes?" 
C) "Is your birthday in September?" 
D) "Are you male or female?" 
E) All of these could be paired with the question. 
A) "Were you born prior to 1960?" 
B) "Do you cheat on your income taxes?" 
C) "Is your birthday in September?" 
D) "Are you male or female?" 
E) All of these could be paired with the question. B

Question 4

Which of the following is FALSE?

Accepted Answer

A) There is a definite increase in claimed awareness when a respondent's memory is jogged using a recognition measure rather than an aided recall measure. 
B) One thing that affects a respondent's willingness to provide an answer is the amount of work involved in producing it. 
C) The only historically successful way of asking about a sensitive issue is to state that the behavior or attitude is not unusual before asking the specific questions of the respondent. 
D) In general it is better to address sensitive issues later,rather than earlier,in the survey. 
E) The randomized response model is sometimes used to secure sensitive information. 
A) There is a definite increase in claimed awareness when a respondent's memory is jogged using a recognition measure rather than an aided recall measure. 
B) One thing that affects a respondent's willingness to provide an answer is the amount of work involved in producing it. 
C) The only historically successful way of asking about a sensitive issue is to state that the behavior or attitude is not unusual before asking the specific questions of the respondent. 
D) In general it is better to address sensitive issues later,rather than earlier,in the survey. 
E) The randomized response model is sometimes used to secure sensitive information.

Question 5

For many events and behaviors,the best reference time frame to avoid recall loss seems to be between two months to half a year.

Accepted Answer

A) True 
 B)False

Question 6

The question,"Are you in favor of the free-choice policy for determining which school your child attends?" is an example of a(n)

Accepted Answer

A) explicit alternative. 
B) double-barreled question. 
C) implicit assumption. 
D) leading question. 
E) classification question. 
A) explicit alternative. 
B) double-barreled question. 
C) implicit assumption. 
D) leading question. 
E) classification question.

Question 7

The question "How much was the price per gallon of gasoline when you last purchased it at a full-service service station?" should be avoided because it

Accepted Answer

A) is beyond the respondent's ability or experience. 
B) uses a specific example to represent a general case. 
C) asks respondents for specifics when only generalities are likely to be remembered. 
D) is a double-barreled question. 
E) There is nothing wrong with the question. 
A) is beyond the respondent's ability or experience. 
B) uses a specific example to represent a general case. 
C) asks respondents for specifics when only generalities are likely to be remembered. 
D) is a double-barreled question. 
E) There is nothing wrong with the question.

Question 8

The "funnel approach" refers to

Accepted Answer

A) asking simple questions first. 
B) a method of data analysis. 
C) successively narrowing the focus of related questions. 
D) using a funnel as a visual aid when asking sensitive questions in a personal interview. 
E) successively broadening the scope of related questions. 
A) asking simple questions first. 
B) a method of data analysis. 
C) successively narrowing the focus of related questions. 
D) using a funnel as a visual aid when asking sensitive questions in a personal interview. 
E) successively broadening the scope of related questions.

Question 9

In deciding to ask for specific information,researchers should ask which of the following questions?

Accepted Answer

A) Is the question necessary? 
B) Both questions are correct. 
C) Do respondents have the necessary information? 
D) Neither question is correct. 
A) Is the question necessary? 
B) Both questions are correct. 
C) Do respondents have the necessary information? 
D) Neither question is correct.

Question 10

Which of the following statements is INCORRECT with respect to the randomized-response model?

Accepted Answer

A) The respondent answers one of several paired questions at random. 
B) The interviewer knows which question is being answered by the respondent. 
C) It is not possible to link responses to the paired questions with other responses such as demographic characteristics. 
D) The respondent is less likely to refuse to answer or to answer untruthfully if the randomized-response model is used. 
E) Answers to sensitive questions are more likely to be truthful. 
A) The respondent answers one of several paired questions at random. 
B) The interviewer knows which question is being answered by the respondent. 
C) It is not possible to link responses to the paired questions with other responses such as demographic characteristics. 
D) The respondent is less likely to refuse to answer or to answer untruthfully if the randomized-response model is used. 
E) Answers to sensitive questions are more likely to be truthful.

Question 11

The following is an example of a(n)____. "Do you think gun control legislation is an effective way to end the senseless slaughter rampant in the inner cities? Yes ____ No ____"

Accepted Answer

A) double-barreled question 
B) leading question 
C) ambiguous question 
D) implied alternative 
E) fixed-alternative response 
A) double-barreled question 
B) leading question 
C) ambiguous question 
D) implied alternative 
E) fixed-alternative response

Question 12

Which of the following do NOT impact an individual's ability to remember information sought by a researcher?

Accepted Answer

A) The presence or absence of stimuli that assist in remembering an event 
B) The importance of the event to be remembered 
C) The length of time since the event to be remembered occurred 
D) All of these impact an individual's ability to remember information. 
E) None of these impact an individual's ability to remember information. 
A) The presence or absence of stimuli that assist in remembering an event 
B) The importance of the event to be remembered 
C) The length of time since the event to be remembered occurred 
D) All of these impact an individual's ability to remember information. 
E) None of these impact an individual's ability to remember information.

Question 13

Which of the following is TRUE?

Accepted Answer

A) An advantage of scales is that a great deal of information can be secured from the respondent in a short period of time. 
B) Item nonresponse is the group of respondents who refuse to participate in the survey being con-ducted. 
C) Once a good set of questions has been developed,it is of little consequence as to the order they are asked on the questionnaire. 
D) All of these are true. 
E) None of these are true. 
A) An advantage of scales is that a great deal of information can be secured from the respondent in a short period of time. 
B) Item nonresponse is the group of respondents who refuse to participate in the survey being con-ducted. 
C) Once a good set of questions has been developed,it is of little consequence as to the order they are asked on the questionnaire. 
D) All of these are true. 
E) None of these are true.

Question 14

A pretest of the questionnaire is useful for all of the following reasons EXCEPT

Accepted Answer

A) to assess individual questions. 
B) to assess sequence of questions. 
C) to determine interviewer problems with questions. 
D) to determine if data collected are suitable for analysis. 
E) a pretest is useful for all of the above reasons. 
A) to assess individual questions. 
B) to assess sequence of questions. 
C) to determine interviewer problems with questions. 
D) to determine if data collected are suitable for analysis. 
E) a pretest is useful for all of the above reasons.

Question 15

When determining the method of administration,it's important to remember that choice of method will influence

Accepted Answer

A) the number and type of questions. 
B) question sequencing. 
C) the wording of questions. 
D) response categories. 
E) All of these are correct. 
A) the number and type of questions. 
B) question sequencing. 
C) the wording of questions. 
D) response categories. 
E) All of these are correct.

Question 16

Which of the following is NOT true about the randomized-response model?

Accepted Answer

A) The particular question asked is selected at random. 
B) The interviewer does not know which question the respondent is answering. 
C) The probability of the sensitive question asked is not known. 
D) The probability of the "innocuous" event occurring is known. 
E) It uses quantitative analysis. 
A) The particular question asked is selected at random. 
B) The interviewer does not know which question the respondent is answering. 
C) The probability of the sensitive question asked is not known. 
D) The probability of the "innocuous" event occurring is known. 
E) It uses quantitative analysis.

Question 17

Data collection should never begin until you have pre-tested the questionnaire.

Accepted Answer

A) True 
 B)False

Question 18

Which of the following about observational forms is FALSE?

Accepted Answer

A) When using observational forms,interviewer/observer bias may still be a problem. 
B) When constructing an observational form,it is best to loosely define what is to be observed so the observer is free to react to each individual situation. 
C) One of the most critical things in designing an observational form is to determine which aspects of the behavior are relevant. 
D) A paper-and-pencil observation form assessing purchasing behavior should parallel the logical sequence of the purchase act. 
E) All of these are true. 
A) When using observational forms,interviewer/observer bias may still be a problem. 
B) When constructing an observational form,it is best to loosely define what is to be observed so the observer is free to react to each individual situation. 
C) One of the most critical things in designing an observational form is to determine which aspects of the behavior are relevant. 
D) A paper-and-pencil observation form assessing purchasing behavior should parallel the logical sequence of the purchase act. 
E) All of these are true.

Question 19

Which of the following is FALSE?

Accepted Answer

A) One problem with all questionnaires is that a question and the way it is asked will affect the response. 
B) Initial pretests are best done by personal interview. 
C) Second pretests are not necessary if the initial pretest was done properly. 
D) All of these are false. 
E) None of these are false. 
A) One problem with all questionnaires is that a question and the way it is asked will affect the response. 
B) Initial pretests are best done by personal interview. 
C) Second pretests are not necessary if the initial pretest was done properly. 
D) All of these are false. 
E) None of these are false.

Question 20

Which of the following is TRUE?

Accepted Answer

A) Branching questions are easy to develop for a mail questionnaire. 
B) Sequence bias is potentially more of a problem in telephone interviews than in mail questionnaires. 
C) With the exception of mail surveys,it is generally appropriate to number the questions on a questionnaire. 
D) The physical appearance of a questionnaire is especially influential in securing cooperation to studies done by mail. 
E) All of these are false. 
A) Branching questions are easy to develop for a mail questionnaire. 
B) Sequence bias is potentially more of a problem in telephone interviews than in mail questionnaires. 
C) With the exception of mail surveys,it is generally appropriate to number the questions on a questionnaire. 
D) The physical appearance of a questionnaire is especially influential in securing cooperation to studies done by mail. 
E) All of these are false.

Which of the following is FALSE?

The following is an example of a question."Should Macy's continue its excellent gift-wrapping program during Christmas? Yes No "

In the randomized response model,which of the following questions would NOT be appropriate for pairing with this question: "Have you ever shoplifted?"

Which of the following is FALSE?

For many events and behaviors,the best reference time frame to avoid recall loss seems to be between two months to half a year.

The question,"Are you in favor of the free-choice policy for determining which school your child attends?" is an example of a(n)

The question "How much was the price per gallon of gasoline when you last purchased it at a full-service service station?" should be avoided because it

The "funnel approach" refers to

In deciding to ask for specific information,researchers should ask which of the following questions?

Which of the following statements is INCORRECT with respect to the randomized-response model?

The following is an example of a(n). "Do you think gun control legislation is an effective way to end the senseless slaughter rampant in the inner cities? Yes No "

Which of the following do NOT impact an individual's ability to remember information sought by a researcher?

Which of the following is TRUE?

A pretest of the questionnaire is useful for all of the following reasons EXCEPT

When determining the method of administration,it's important to remember that choice of method will influence

Which of the following is NOT true about the randomized-response model?

Data collection should never begin until you have pre-tested the questionnaire.

Which of the following about observational forms is FALSE?

Which of the following is FALSE?

Which of the following is TRUE?

The Role of Marketing Research

The Research Process and Ethical Concerns

Problem Formulation

Exploratory Research

Decision Support Systems: Introduction

Decision Support Systems: Working With Big Data

Using External Secondary Data

Conducting Causal Research

Collecting Descriptive Primary Data

Collecting Data by Observation

Collecting Data by Communication

Asking Good Questions

Developing the Sampling Plan

Data Collection: Types of Error and Response Rate Calculation

Data Preparation for Analysis

Analysis and Interpretation: Individual Variables Independently

Analysis and Interpretation: Multiple Variables Simultaneously

The Oral Research Presentation

The Written Research Report

Filters

Exam 13: Designing the Data Collection Form for Communication Data

Which of the following is FALSE?

The following is an example of a ____ question."Should Macy's continue its excellent gift-wrapping program during Christmas? Yes ____ No ____"

In the randomized response model,which of the following questions would NOT be appropriate for pairing with this question: "Have you ever shoplifted?"

Which of the following is FALSE?

For many events and behaviors,the best reference time frame to avoid recall loss seems to be between two months to half a year.

The question,"Are you in favor of the free-choice policy for determining which school your child attends?" is an example of a(n)

The question "How much was the price per gallon of gasoline when you last purchased it at a full-service service station?" should be avoided because it

The "funnel approach" refers to

In deciding to ask for specific information,researchers should ask which of the following questions?

Which of the following statements is INCORRECT with respect to the randomized-response model?

The following is an example of a(n)____. "Do you think gun control legislation is an effective way to end the senseless slaughter rampant in the inner cities? Yes ____ No ____"

Which of the following do NOT impact an individual's ability to remember information sought by a researcher?

Which of the following is TRUE?

A pretest of the questionnaire is useful for all of the following reasons EXCEPT

When determining the method of administration,it's important to remember that choice of method will influence

Which of the following is NOT true about the randomized-response model?

Data collection should never begin until you have pre-tested the questionnaire.

Which of the following about observational forms is FALSE?

Which of the following is FALSE?

Which of the following is TRUE?

The Role of Marketing Research

The Research Process and Ethical Concerns

Problem Formulation

Exploratory Research

Decision Support Systems: Introduction

Decision Support Systems: Working With Big Data

Using External Secondary Data

Conducting Causal Research

Collecting Descriptive Primary Data

Collecting Data by Observation

Collecting Data by Communication

Asking Good Questions

Developing the Sampling Plan

Data Collection: Types of Error and Response Rate Calculation

Data Preparation for Analysis

Analysis and Interpretation: Individual Variables Independently

Analysis and Interpretation: Multiple Variables Simultaneously

The Oral Research Presentation

The Written Research Report

Filters

The following is an example of a question."Should Macy's continue its excellent gift-wrapping program during Christmas? Yes No "

The following is an example of a(n). "Do you think gun control legislation is an effective way to end the senseless slaughter rampant in the inner cities? Yes No "