Question 1

The fixed-alternative question doesn't permit individuals to explain their true position.

Accepted Answer

A) True 
 B)False

Question 2

Which of the following is FALSE?

Accepted Answer

A) Respondents tend to answer questions even when they do not possess the necessary information to give reasonable answers. 
B) Some questionnaire studies fail because the respondent is willing but unable to provide the information needed. 
C) A respondent may be more willing to provide information to a researcher if he or she is capable of articulating answers to the researcher's questions. 
D) Any response given by the respondent is good. 
E) Offering an incentive often affects the respondent's willingness to participate. 
A) Respondents tend to answer questions even when they do not possess the necessary information to give reasonable answers. 
B) Some questionnaire studies fail because the respondent is willing but unable to provide the information needed. 
C) A respondent may be more willing to provide information to a researcher if he or she is capable of articulating answers to the researcher's questions. 
D) Any response given by the respondent is good. 
E) Offering an incentive often affects the respondent's willingness to participate.

Question 3

An open-ended question is framed so as to give the respondent a clue as to how he or she should answer.

Accepted Answer

A) True 
 B)False

Question 4

Filter questions are regularly used at the start of interviews or questionnaires to determine whether the respondent is actually a member of the population being studied.

Accepted Answer

A) True 
 B)False

Question 5

Which of the following are potential causes of item nonresponse?

Accepted Answer

A) Poorly worded questions 
B) Questions that are misunderstood 
C) Sensitive questions 
D) Questions that are misinterpreted 
E) All of these are correct. 
A) Poorly worded questions 
B) Questions that are misunderstood 
C) Sensitive questions 
D) Questions that are misinterpreted 
E) All of these are correct.

Question 6

The Marketing Research Corporation of America has been hired to administer a series of "yes/no" questions to shoppers in a local mall.If questions on a survey have only two possible answers (such as "yes/no" questions),this type of questions are called

Accepted Answer

A) open-ended questions. 
B) double-barreled questions and open-ended questions. 
C) close-ended questions. 
D) fixed-alternative response questions. 
E) closed-ended and fixed-alternative response questions. 
A) open-ended questions. 
B) double-barreled questions and open-ended questions. 
C) close-ended questions. 
D) fixed-alternative response questions. 
E) closed-ended and fixed-alternative response questions.

Question 7

Which of the following is TRUE?

Accepted Answer

A) A double-barreled question combines two questions into one and thereby creates confusion for the respondent. 
B) It is extremely important that the first few questions on a questionnaire be simple,interesting,and in no way threatening to the respondents. 
C) Opinion questions are typically good openers for a questionnaire because people like to feel their opinion is important. 
D) None of these are true. 
E) All of these are true. 
A) A double-barreled question combines two questions into one and thereby creates confusion for the respondent. 
B) It is extremely important that the first few questions on a questionnaire be simple,interesting,and in no way threatening to the respondents. 
C) Opinion questions are typically good openers for a questionnaire because people like to feel their opinion is important. 
D) None of these are true. 
E) All of these are true.

Question 8

Sensitive questions should always be put first in a questionnaire.

Accepted Answer

A) True 
 B)False

Question 9

The purpose of a dummy table is to

Accepted Answer

A) create a place to store data collected during the study. 
B) make sure that the study questionnaire is so simple to understand that even a "dummy" could respond. 
C) show how the results of the analysis will be presented. 
D) predict the outcome of the study. 
E) All of these are correct. 
A) create a place to store data collected during the study. 
B) make sure that the study questionnaire is so simple to understand that even a "dummy" could respond. 
C) show how the results of the analysis will be presented. 
D) predict the outcome of the study. 
E) All of these are correct.

Question 10

An open-ended question can be used to

Accepted Answer

A) seek factual information from a respondent. 
B) allow respondents to reply in their own words. 
C) uncover motivations and rich descriptions of feelings and attitudes. 
D) All of these are correct. 
E) a and c are correct. 
A) seek factual information from a respondent. 
B) allow respondents to reply in their own words. 
C) uncover motivations and rich descriptions of feelings and attitudes. 
D) All of these are correct. 
E) a and c are correct.

Question 11

Which of the following is TRUE?

Accepted Answer

A) In the randomized response model,the interviewer must know which question is being answered to determine how many people answered the sensitive question in the affirmative. 
B) Behavior can be linked to demographic characteristics when using the randomized response model. 
C) Recall loss is a term used to describe the situation in which respondents,for whatever reasons,forget important events that have occurred recently. 
D) Generally speaking,the more a respondent has to work to provide an answer to a researcher's question,the higher the quality of the answer. 
E) All of these are false. 
A) In the randomized response model,the interviewer must know which question is being answered to determine how many people answered the sensitive question in the affirmative. 
B) Behavior can be linked to demographic characteristics when using the randomized response model. 
C) Recall loss is a term used to describe the situation in which respondents,for whatever reasons,forget important events that have occurred recently. 
D) Generally speaking,the more a respondent has to work to provide an answer to a researcher's question,the higher the quality of the answer. 
E) All of these are false.

Question 12

A question that cues the respondent to the desired answer is

Accepted Answer

A) leading. 
B) double-barrelled. 
C) multichotomous. 
D) dichotomous. 
E) open-ended. 
A) leading. 
B) double-barrelled. 
C) multichotomous. 
D) dichotomous. 
E) open-ended.

Question 13

There is nothing wrong with the following question: "Do you favor or disapprove of increased military spending next year,which,as you know,can protect our interests abroad and help us fight the war on terrorism?"

Accepted Answer

A) True 
 B)False

Question 14

Which of the following is TRUE?

Accepted Answer

A) A "filter" question can be used to determine if a questionnaire respondent is familiar with a certain topic. 
B) Any questionnaire response is a good response. 
C) Telescoping error refers to the fact that people tend to remember only events that have occurred rather recently. 
D) An optimal reference period used for framing questions is about one year. 
E) All of these are false. 
A) A "filter" question can be used to determine if a questionnaire respondent is familiar with a certain topic. 
B) Any questionnaire response is a good response. 
C) Telescoping error refers to the fact that people tend to remember only events that have occurred rather recently. 
D) An optimal reference period used for framing questions is about one year. 
E) All of these are false.

Question 15

A split-ballot refers to

Accepted Answer

A) the practice of using different phrasing or different orders for the alternatives on subsets of questionnaires to combat order bias. 
B) the practice of splitting the questionnaire responses in half for more accurate analysis. 
C) an administrative procedure in state elections. 
D) averaging in scale construction. 
E) None of these are correct. 
A) the practice of using different phrasing or different orders for the alternatives on subsets of questionnaires to combat order bias. 
B) the practice of splitting the questionnaire responses in half for more accurate analysis. 
C) an administrative procedure in state elections. 
D) averaging in scale construction. 
E) None of these are correct.

Question 16

Which of the following is FALSE?

Accepted Answer

A) The order in which response alternatives appear can change the results on a survey question. 
B) Item nonresponse invalidates the results of a research project. 
C) When designing questionnaires,it is good to keep in mind that many people have difficulty with relatively simple tasks. 
D) A leading question is one formed so as to give the respondent a clue as to how he or she should answer. 
E) Just about any kind of information can be gathered using open-ended questions. 
A) The order in which response alternatives appear can change the results on a survey question. 
B) Item nonresponse invalidates the results of a research project. 
C) When designing questionnaires,it is good to keep in mind that many people have difficulty with relatively simple tasks. 
D) A leading question is one formed so as to give the respondent a clue as to how he or she should answer. 
E) Just about any kind of information can be gathered using open-ended questions.

Question 17

The use of a "no opinion" option in fixed-alternative response questions is

Accepted Answer

A) not necessary because individuals will always express an opinion. 
B) recommended by all leading authorities on questionnaire design. 
C) not recommended because it allows individuals to "take the easy way out". 
D) appropriate if pretesting or exploratory research reveals that 20-25% of the respondents either don't know or don't hold an opinion. 
E) not likely to affect the results of the survey. 
A) not necessary because individuals will always express an opinion. 
B) recommended by all leading authorities on questionnaire design. 
C) not recommended because it allows individuals to "take the easy way out". 
D) appropriate if pretesting or exploratory research reveals that 20-25% of the respondents either don't know or don't hold an opinion. 
E) not likely to affect the results of the survey.

Question 18

The split-ballot technique is the recommended procedure for dealing with response order bias.

Accepted Answer

A) True 
 B)False

Question 19

In a recent McDonald's survey about new menu items,one question is,"How much do you like the sugar-free apple pies? Check one: dislike,dislike slightly,do not dislike or like,like slightly,like a great deal." This is an example of a(n)____ question.

Accepted Answer

A) open-ended 
B) double-barrelled 
C) dichotomous 
D) fixed-alternative response 
E) None of these are correct. 
A) open-ended 
B) double-barrelled 
C) dichotomous 
D) fixed-alternative response 
E) None of these are correct.

Question 20

Which of the following is FALSE?

Accepted Answer

A) When using the funnel approach to questionnaire design,the researcher will start with broad questions and progressively narrow the scope of further questions. 
B) Classification information is the heart of the survey and is so called because it will be classified into the appropriate categories of the dummy tables. 
C) Target information should be secured first and classification information last. 
D) In dealing with sensitive issues when designing a questionnaire,the preferred alternative is to avoid these types of questions altogether,if at all possible. 
E) One way of dealing with sensitive questions is to hide them in a group of more innocuous questions. 
A) When using the funnel approach to questionnaire design,the researcher will start with broad questions and progressively narrow the scope of further questions. 
B) Classification information is the heart of the survey and is so called because it will be classified into the appropriate categories of the dummy tables. 
C) Target information should be secured first and classification information last. 
D) In dealing with sensitive issues when designing a questionnaire,the preferred alternative is to avoid these types of questions altogether,if at all possible. 
E) One way of dealing with sensitive questions is to hide them in a group of more innocuous questions.

The fixed-alternative question doesn't permit individuals to explain their true position.

Which of the following is FALSE?

An open-ended question is framed so as to give the respondent a clue as to how he or she should answer.

Filter questions are regularly used at the start of interviews or questionnaires to determine whether the respondent is actually a member of the population being studied.

Which of the following are potential causes of item nonresponse?

The Marketing Research Corporation of America has been hired to administer a series of "yes/no" questions to shoppers in a local mall.If questions on a survey have only two possible answers (such as "yes/no" questions),this type of questions are called

Which of the following is TRUE?

Sensitive questions should always be put first in a questionnaire.

The purpose of a dummy table is to

An open-ended question can be used to

Which of the following is TRUE?

A question that cues the respondent to the desired answer is

There is nothing wrong with the following question: "Do you favor or disapprove of increased military spending next year,which,as you know,can protect our interests abroad and help us fight the war on terrorism?"

Which of the following is TRUE?

A split-ballot refers to

Which of the following is FALSE?

The use of a "no opinion" option in fixed-alternative response questions is

The split-ballot technique is the recommended procedure for dealing with response order bias.

In a recent McDonald's survey about new menu items,one question is,"How much do you like the sugar-free apple pies? Check one: dislike,dislike slightly,do not dislike or like,like slightly,like a great deal." This is an example of a(n)____ question.

Which of the following is FALSE?

The Role of Marketing Research

The Research Process and Ethical Concerns

Problem Formulation

Exploratory Research

Decision Support Systems: Introduction

Decision Support Systems: Working With Big Data

Using External Secondary Data

Conducting Causal Research

Collecting Descriptive Primary Data

Collecting Data by Observation

Collecting Data by Communication

Asking Good Questions

Developing the Sampling Plan

Data Collection: Types of Error and Response Rate Calculation

Data Preparation for Analysis

Analysis and Interpretation: Individual Variables Independently

Analysis and Interpretation: Multiple Variables Simultaneously

The Oral Research Presentation

The Written Research Report

Filters

Exam 13: Designing the Data Collection Form for Communication Data

The fixed-alternative question doesn't permit individuals to explain their true position.

Which of the following is FALSE?

An open-ended question is framed so as to give the respondent a clue as to how he or she should answer.

Filter questions are regularly used at the start of interviews or questionnaires to determine whether the respondent is actually a member of the population being studied.

Which of the following are potential causes of item nonresponse?

The Marketing Research Corporation of America has been hired to administer a series of "yes/no" questions to shoppers in a local mall.If questions on a survey have only two possible answers (such as "yes/no" questions),this type of questions are called

Which of the following is TRUE?

Sensitive questions should always be put first in a questionnaire.

The purpose of a dummy table is to

An open-ended question can be used to

Which of the following is TRUE?

A question that cues the respondent to the desired answer is

There is nothing wrong with the following question: "Do you favor or disapprove of increased military spending next year,which,as you know,can protect our interests abroad and help us fight the war on terrorism?"

Which of the following is TRUE?

A split-ballot refers to

Which of the following is FALSE?

The use of a "no opinion" option in fixed-alternative response questions is

The split-ballot technique is the recommended procedure for dealing with response order bias.

In a recent McDonald's survey about new menu items,one question is,"How much do you like the sugar-free apple pies? Check one: dislike,dislike slightly,do not dislike or like,like slightly,like a great deal." This is an example of a(n)____ question.

Which of the following is FALSE?

The Role of Marketing Research

The Research Process and Ethical Concerns

Problem Formulation

Exploratory Research

Decision Support Systems: Introduction

Decision Support Systems: Working With Big Data

Using External Secondary Data

Conducting Causal Research

Collecting Descriptive Primary Data

Collecting Data by Observation

Collecting Data by Communication

Asking Good Questions

Developing the Sampling Plan

Data Collection: Types of Error and Response Rate Calculation

Data Preparation for Analysis

Analysis and Interpretation: Individual Variables Independently

Analysis and Interpretation: Multiple Variables Simultaneously

The Oral Research Presentation

The Written Research Report

Filters