Question 1

Item nonresponse refers to

Accepted Answer

A) deception on the part of a respondent. 
B) the respondent refusing to answer a question. 
C) the respondent incorrectly answering a question. 
D) deception on the part of the researcher. 
E) poor phrasing of a question. 
A) deception on the part of a respondent. 
B) the respondent refusing to answer a question. 
C) the respondent incorrectly answering a question. 
D) deception on the part of the researcher. 
E) poor phrasing of a question.

Question 2

Open-ended questions are generally used only at the end of the questionnaire.

Accepted Answer

A) True 
 B)False

Question 3

Telescoping error is the tendency to remember an event as having occurred more recently than it did.

Accepted Answer

A) True 
 B)False

Question 4

The physical appearance of a questionnaire is important in securing respondents' cooperation,particularly for

Accepted Answer

A) personal interviews. 
B) mail questionnaires. 
C) telephone interviews. 
D) All of these are correct. 
E) None of these are correct. 
A) personal interviews. 
B) mail questionnaires. 
C) telephone interviews. 
D) All of these are correct. 
E) None of these are correct.

Question 5

The question,"Do you exercise often? Seldom? Sometimes?" is

Accepted Answer

A) leading. 
B) concrete. 
C) ambiguous. 
D) contains an implied alternative. 
E) contains an implied assumption. 
A) leading. 
B) concrete. 
C) ambiguous. 
D) contains an implied alternative. 
E) contains an implied assumption.

Question 6

What is wrong with this question? "What is your annual income?" (please check): ____ $10,000-$25,000/____ $25,000-$40,000/____ $40,000-$55,000/____ $55,000-$70,000

Accepted Answer

A) The categories are not of equal ranges. 
B) The alternatives are not realistic. 
C) The categories are not mutually exclusive. 
D) The categories are too broad. 
E) The categories are too narrow. 
A) The categories are not of equal ranges. 
B) The alternatives are not realistic. 
C) The categories are not mutually exclusive. 
D) The categories are too broad. 
E) The categories are too narrow.

Question 7

The first step in designing a questionnaire is to

Accepted Answer

A) determine the type of questionnaire and method of administration. 
B) specify what information will be sought. 
C) determine the content of individual questions. 
D) determine the form of response to each question. 
E) determine the wording of each question. 
A) determine the type of questionnaire and method of administration. 
B) specify what information will be sought. 
C) determine the content of individual questions. 
D) determine the form of response to each question. 
E) determine the wording of each question.

Question 8

Which of the following is TRUE when it comes to best practices for determining wording of questions?

Accepted Answer

A) Use simple words 
B) Use leading questions 
C) Use unstated alternatives 
D) Use assumed consequences 
E) Use generalizations and estimates 
A) Use simple words 
B) Use leading questions 
C) Use unstated alternatives 
D) Use assumed consequences 
E) Use generalizations and estimates

Question 9

What type of question is the following: "Do you feel that the quality of electronics manufactured in America are as good as those manufactured in Japan?"

Accepted Answer

A) Double-barreled question 
B) Leading question 
C) Ambiguous question 
D) Sensitive question 
E) All of these are correct. 
A) Double-barreled question 
B) Leading question 
C) Ambiguous question 
D) Sensitive question 
E) All of these are correct.

Question 10

When determining content of individual questions,in general you want to capture the needed data using

Accepted Answer

A) the same question multiple times,but worded differently. 
B) as few questions as possible. 
C) generalizations and estimates. 
D) sophisticated language,words,and phrases. 
E) All of these are correct. 
A) the same question multiple times,but worded differently. 
B) as few questions as possible. 
C) generalizations and estimates. 
D) sophisticated language,words,and phrases. 
E) All of these are correct.

Question 11

When utilizing observational methods of data collection,which of the following should be specified by the researcher?

Accepted Answer

A) Who should be observed? 
B) What aspects of the purchase should be reported? 
C) When should the observations be made? 
D) Where should the observations be made? 
E) All of these are correct. 
A) Who should be observed? 
B) What aspects of the purchase should be reported? 
C) When should the observations be made? 
D) Where should the observations be made? 
E) All of these are correct.

Question 12

A researcher developing a questionnaire becomes aware of an interesting additional relationship that could be investigated at very little cost and effort by adding an additional item to the questionnaire.He knows that this is not vital to his present research purpose.He should

Accepted Answer

A) investigate it to a limited extent. 
B) forget it. 
C) evaluate the cost. 
D) investigate it carefully. 
E) investigate it,as this is likely to reduce sampling error. 
A) investigate it to a limited extent. 
B) forget it. 
C) evaluate the cost. 
D) investigate it carefully. 
E) investigate it,as this is likely to reduce sampling error.

Question 13

John thought his exam was last week when it was actually three weeks ago.This is an example of

Accepted Answer

A) implicit alternatives. 
B) funnel error. 
C) response latency. 
D) telescoping error. 
E) recall loss. 
A) implicit alternatives. 
B) funnel error. 
C) response latency. 
D) telescoping error. 
E) recall loss.

Question 14

In general,it is ideal to capture the needed data using as few questions as possible.

Accepted Answer

A) True 
 B)False

Question 15

"Order bias" refers to the

Accepted Answer

A) potential for responses to be affected by the sequence in which the response alternatives are presented. 
B) tendency of individuals to order their thoughts in a chronological manner. 
C) desire of individuals to live in an "ordered world". 
D) tendency of respondents to follow literally the instructions given by an interviewer. 
E) tendency of respondents to complete questions in the order they are presented by an interviewer. 
A) potential for responses to be affected by the sequence in which the response alternatives are presented. 
B) tendency of individuals to order their thoughts in a chronological manner. 
C) desire of individuals to live in an "ordered world". 
D) tendency of respondents to follow literally the instructions given by an interviewer. 
E) tendency of respondents to complete questions in the order they are presented by an interviewer.

Question 16

A recall loss error results from the fact that most people remember an event as having occurred more recently than it did.

Accepted Answer

A) True 
 B)False

Question 17

The question,"Do you feel the government should be forced to stop picking our pockets with excessive taxes and return a portion of the taxes collected to taxpayers?"

Accepted Answer

A) is leading. 
B) contains an implicit alternative. 
C) is double-barrelled. 
D) is leading and double-barrelled. 
E) is leading and contains an implicit alternative. 
A) is leading. 
B) contains an implicit alternative. 
C) is double-barrelled. 
D) is leading and double-barrelled. 
E) is leading and contains an implicit alternative.

Question 18

Which of the following about questionnaire design is TRUE?

Accepted Answer

A) If the early steps in questionnaire design are carefully followed,the questionnaire usually does not need to be revised. 
B) When designing questionnaires,the researcher should expect to do a good deal of iteration and looping among the steps. 
C) As a general rule,larger questionnaires are favored over smaller ones because they are less crowded. 
D) All of these are true. 
E) None of these are true. 
A) If the early steps in questionnaire design are carefully followed,the questionnaire usually does not need to be revised. 
B) When designing questionnaires,the researcher should expect to do a good deal of iteration and looping among the steps. 
C) As a general rule,larger questionnaires are favored over smaller ones because they are less crowded. 
D) All of these are true. 
E) None of these are true.

Question 19

Branching questions are less appropriate with

Accepted Answer

A) personal interviews. 
B) telephone interviews. 
C) mail questionnaires. 
D) mall intercepts interviews. 
E) All of these are correct. 
A) personal interviews. 
B) telephone interviews. 
C) mail questionnaires. 
D) mall intercepts interviews. 
E) All of these are correct.

Question 20

Some of the problems with using close-ended questions include which of the following?

Accepted Answer

A) None of the possible response alternatives may capture the respondent's true beliefs. 
B) Response categories must be truly exhaustive. 
C) Response categories must be mutually exclusive. 
D) Some respondents may not have an opinion. 
E) All of these are correct. 
A) None of the possible response alternatives may capture the respondent's true beliefs. 
B) Response categories must be truly exhaustive. 
C) Response categories must be mutually exclusive. 
D) Some respondents may not have an opinion. 
E) All of these are correct.

Item nonresponse refers to

Open-ended questions are generally used only at the end of the questionnaire.

Telescoping error is the tendency to remember an event as having occurred more recently than it did.

The physical appearance of a questionnaire is important in securing respondents' cooperation,particularly for

The question,"Do you exercise often? Seldom? Sometimes?" is

What is wrong with this question? "What is your annual income?" (please check): $10,000-$25,000/ $25,000-$40,000/ $40,000-$55,000/ $55,000-$70,000

The first step in designing a questionnaire is to

Which of the following is TRUE when it comes to best practices for determining wording of questions?

What type of question is the following: "Do you feel that the quality of electronics manufactured in America are as good as those manufactured in Japan?"

When determining content of individual questions,in general you want to capture the needed data using

When utilizing observational methods of data collection,which of the following should be specified by the researcher?

A researcher developing a questionnaire becomes aware of an interesting additional relationship that could be investigated at very little cost and effort by adding an additional item to the questionnaire.He knows that this is not vital to his present research purpose.He should

John thought his exam was last week when it was actually three weeks ago.This is an example of

In general,it is ideal to capture the needed data using as few questions as possible.

"Order bias" refers to the

A recall loss error results from the fact that most people remember an event as having occurred more recently than it did.

The question,"Do you feel the government should be forced to stop picking our pockets with excessive taxes and return a portion of the taxes collected to taxpayers?"

Which of the following about questionnaire design is TRUE?

Branching questions are less appropriate with

Some of the problems with using close-ended questions include which of the following?

The Role of Marketing Research

The Research Process and Ethical Concerns

Problem Formulation

Exploratory Research

Decision Support Systems: Introduction

Decision Support Systems: Working With Big Data

Using External Secondary Data

Conducting Causal Research

Collecting Descriptive Primary Data

Collecting Data by Observation

Collecting Data by Communication

Asking Good Questions

Developing the Sampling Plan

Data Collection: Types of Error and Response Rate Calculation

Data Preparation for Analysis

Analysis and Interpretation: Individual Variables Independently

Analysis and Interpretation: Multiple Variables Simultaneously

The Oral Research Presentation

The Written Research Report

Filters

Exam 13: Designing the Data Collection Form for Communication Data

Item nonresponse refers to

Open-ended questions are generally used only at the end of the questionnaire.

Telescoping error is the tendency to remember an event as having occurred more recently than it did.

The physical appearance of a questionnaire is important in securing respondents' cooperation,particularly for

The question,"Do you exercise often? Seldom? Sometimes?" is

What is wrong with this question? "What is your annual income?" (please check): ____ $10,000-$25,000/____ $25,000-$40,000/____ $40,000-$55,000/____ $55,000-$70,000

The first step in designing a questionnaire is to

Which of the following is TRUE when it comes to best practices for determining wording of questions?

What type of question is the following: "Do you feel that the quality of electronics manufactured in America are as good as those manufactured in Japan?"

When determining content of individual questions,in general you want to capture the needed data using

When utilizing observational methods of data collection,which of the following should be specified by the researcher?

A researcher developing a questionnaire becomes aware of an interesting additional relationship that could be investigated at very little cost and effort by adding an additional item to the questionnaire.He knows that this is not vital to his present research purpose.He should

John thought his exam was last week when it was actually three weeks ago.This is an example of

In general,it is ideal to capture the needed data using as few questions as possible.

"Order bias" refers to the

A recall loss error results from the fact that most people remember an event as having occurred more recently than it did.

The question,"Do you feel the government should be forced to stop picking our pockets with excessive taxes and return a portion of the taxes collected to taxpayers?"

Which of the following about questionnaire design is TRUE?

Branching questions are less appropriate with

Some of the problems with using close-ended questions include which of the following?

The Role of Marketing Research

The Research Process and Ethical Concerns

Problem Formulation

Exploratory Research

Decision Support Systems: Introduction

Decision Support Systems: Working With Big Data

Using External Secondary Data

Conducting Causal Research

Collecting Descriptive Primary Data

Collecting Data by Observation

Collecting Data by Communication

Asking Good Questions

Developing the Sampling Plan

Data Collection: Types of Error and Response Rate Calculation

Data Preparation for Analysis

Analysis and Interpretation: Individual Variables Independently

Analysis and Interpretation: Multiple Variables Simultaneously

The Oral Research Presentation

The Written Research Report

Filters

What is wrong with this question? "What is your annual income?" (please check): $10,000-$25,000/ $25,000-$40,000/ $40,000-$55,000/ $55,000-$70,000