Question 1

The question,"How would you judge the price and quality of this product?"

Accepted Answer

A) is double-barrelled. 
B) is leading. 
C) contains an implied alternative. 
D) contains an implied assumption. 
E) forces generalization on the part of the respondent. 
A) is double-barrelled. 
B) is leading. 
C) contains an implied alternative. 
D) contains an implied assumption. 
E) forces generalization on the part of the respondent.

Question 2

Which of the following does NOT affect a respondent's willingness to produce a response?

Accepted Answer

A) The amount of work involved. 
B) The person's ability to articulate an answer. 
C) The sensitivity of the issue. 
D) The individual's ability to remember the event. 
E) All of these affect a respondent's willingness to provide a response. 
A) The amount of work involved. 
B) The person's ability to articulate an answer. 
C) The sensitivity of the issue. 
D) The individual's ability to remember the event. 
E) All of these affect a respondent's willingness to provide a response.

Question 3

The most versatile type of question format used by researchers is the open-ended question.

Accepted Answer

A) True 
 B)False

Question 4

If you were told that a young monk was rebuffed by his superior when he asked if he could "smoke while he prayed".A friend advised the monk to ask the question a different way: "May I pray while I smoke?" This illustrates that

Accepted Answer

A) questions may be worded to always get a positive response. 
B) questions may be worded so that the response is biased by the question itself. 
C) questions should be worded to support the interests of the research sponsor. 
D) monks shouldn't smoke. 
E) None of these are correct. 
A) questions may be worded to always get a positive response. 
B) questions may be worded so that the response is biased by the question itself. 
C) questions should be worded to support the interests of the research sponsor. 
D) monks shouldn't smoke. 
E) None of these are correct.

Question 5

Which of the following is NOT true about question sequencing?

Accepted Answer

A) The first few questions should be simple and interesting to respondents. 
B) Narrow questions should be asked first and the questions should get progressively broader. 
C) Classification information should be asked last. 
D) Target information,which deal with the topic of the study,should be asked first. 
E) Questions on sensitive issues should be asked later. 
A) The first few questions should be simple and interesting to respondents. 
B) Narrow questions should be asked first and the questions should get progressively broader. 
C) Classification information should be asked last. 
D) Target information,which deal with the topic of the study,should be asked first. 
E) Questions on sensitive issues should be asked later.

Question 6

Words like any,anybody,best,could,and ever are good words to use in a questionnaire.

Accepted Answer

A) True 
 B)False

Question 7

The tendency for earlier questions to affect respondent's answers to later questions is called question order bias.

Accepted Answer

A) True 
 B)False

Question 8

The questionnaire pretest serves the same role in a questionnaire design that test marketing serves in new product development.

Accepted Answer

A) True 
 B)False

Question 9

"Did you vote in the last presidential election?" is an example of which of the following question types?

Accepted Answer

A) Filter question 
B) Leading question 
C) Multichotomous question 
D) Double-barreled question 
E) Telescoping question 
A) Filter question 
B) Leading question 
C) Multichotomous question 
D) Double-barreled question 
E) Telescoping question

Question 10

The best way to ensure that the response categories offered in a fixed-alternative question are exhaustive is to

Accepted Answer

A) provide an "other" category. 
B) provide a space for respondents to write in their answer,such as "e.____." 
C) use at least ten categories. 
D) use at least fifteen categories. 
E) do extensive prior research before formulating the response categories. 
A) provide an "other" category. 
B) provide a space for respondents to write in their answer,such as "e.____." 
C) use at least ten categories. 
D) use at least fifteen categories. 
E) do extensive prior research before formulating the response categories.

Question 11

A question that calls for two responses and creates confusion for the respondent is called a double-barreled question.

Accepted Answer

A) True 
 B)False

Question 12

Which of the following is NOT included in the recruiting message?

Accepted Answer

A) Who you are 
B) Your request for help 
C) How long the survey will take 
D) Demographic questions 
E) Any incentives the respondent may receive 
A) Who you are 
B) Your request for help 
C) How long the survey will take 
D) Demographic questions 
E) Any incentives the respondent may receive

Question 13

Suppose that you need to learn how often per week Netflix customers watch movies online.Which of the following sets of response wording is the best way to capture this data?

Accepted Answer

A) Response options that include "never,rarely,sometimes,often,frequently,and always" 
B) Response options that include "none,once a week,twice a week,three times weekly,and more than three times weekly" 
C) A response option that asks the respondent to fill in the blank with the number 
D) All of these are correct. 
E) None of these are correct. 
A) Response options that include "never,rarely,sometimes,often,frequently,and always" 
B) Response options that include "none,once a week,twice a week,three times weekly,and more than three times weekly" 
C) A response option that asks the respondent to fill in the blank with the number 
D) All of these are correct. 
E) None of these are correct.

Question 14

There is nothing wrong with the following question: "How much do you think you would pay for a pair of sunglasses that will protect your eyes from the sun's harmful ultraviolet rays,which are known to cause blindness?"

Accepted Answer

A) True 
 B)False

Question 15

Discuss at least five (5)rules researchers should keep in mind in trying to develop bias-free questions.

Accepted Answer

Among the rules of thumb that researcher

Question 16

Which of the following is TRUE?

Accepted Answer

A) Designing a questionnaire is often an iterative process,with steps or sequences of steps often being repeated. 
B) It is difficult,if not impossible,to state a question in such a way that it will mean exactly the same thing to every respondent. 
C) Gathering information by way of a questionnaire requires decisions with respect to structure and disguise and also whether it will be administered by mail,telephone,or personal interview. 
D) All of these are true. 
E) None of these are true. 
A) Designing a questionnaire is often an iterative process,with steps or sequences of steps often being repeated. 
B) It is difficult,if not impossible,to state a question in such a way that it will mean exactly the same thing to every respondent. 
C) Gathering information by way of a questionnaire requires decisions with respect to structure and disguise and also whether it will be administered by mail,telephone,or personal interview. 
D) All of these are true. 
E) None of these are true.

Question 17

The best type of question to use to uncover motivations and rich descriptions of feelings and attitudes is

Accepted Answer

A) leading. 
B) closed-ended. 
C) fixed-alternative. 
D) open-ended. 
E) projective. 
A) leading. 
B) closed-ended. 
C) fixed-alternative. 
D) open-ended. 
E) projective.

Question 18

"Please indicate your opinion on congressional spending and tax reform." This question

Accepted Answer

A) would be a good opening question for a survey. 
B) uses the funnel approach. 
C) contains an implicit assumption. 
D) is double-barrelled. 
E) is dichotomous. 
A) would be a good opening question for a survey. 
B) uses the funnel approach. 
C) contains an implicit assumption. 
D) is double-barrelled. 
E) is dichotomous.

Question 19

It's important to decide on a method of administration as early as possible because choice of method will influence the number and types of questions,wording and response categories,question sequencing,and so forth.

Accepted Answer

A) True 
 B)False

Question 20

For long reference periods,which of the following is FALSE?

Accepted Answer

A) Telescoping error is relatively small. 
B) Recall loss is relatively large. 
C) Telescoping error may outweigh recall loss. 
D) The two effects-recall loss and telescoping error-counterbalance each other. 
E) Recall loss may outweigh telescoping error. 
A) Telescoping error is relatively small. 
B) Recall loss is relatively large. 
C) Telescoping error may outweigh recall loss. 
D) The two effects-recall loss and telescoping error-counterbalance each other. 
E) Recall loss may outweigh telescoping error.

The question,"How would you judge the price and quality of this product?"

Which of the following does NOT affect a respondent's willingness to produce a response?

The most versatile type of question format used by researchers is the open-ended question.

If you were told that a young monk was rebuffed by his superior when he asked if he could "smoke while he prayed".A friend advised the monk to ask the question a different way: "May I pray while I smoke?" This illustrates that

Which of the following is NOT true about question sequencing?

Words like any,anybody,best,could,and ever are good words to use in a questionnaire.

The tendency for earlier questions to affect respondent's answers to later questions is called question order bias.

The questionnaire pretest serves the same role in a questionnaire design that test marketing serves in new product development.

"Did you vote in the last presidential election?" is an example of which of the following question types?

The best way to ensure that the response categories offered in a fixed-alternative question are exhaustive is to

A question that calls for two responses and creates confusion for the respondent is called a double-barreled question.

Which of the following is NOT included in the recruiting message?

Suppose that you need to learn how often per week Netflix customers watch movies online.Which of the following sets of response wording is the best way to capture this data?

There is nothing wrong with the following question: "How much do you think you would pay for a pair of sunglasses that will protect your eyes from the sun's harmful ultraviolet rays,which are known to cause blindness?"

Discuss at least five (5)rules researchers should keep in mind in trying to develop bias-free questions.

Which of the following is TRUE?

The best type of question to use to uncover motivations and rich descriptions of feelings and attitudes is

"Please indicate your opinion on congressional spending and tax reform." This question

It's important to decide on a method of administration as early as possible because choice of method will influence the number and types of questions,wording and response categories,question sequencing,and so forth.

For long reference periods,which of the following is FALSE?

The Role of Marketing Research

The Research Process and Ethical Concerns

Problem Formulation

Exploratory Research

Decision Support Systems: Introduction

Decision Support Systems: Working With Big Data

Using External Secondary Data

Conducting Causal Research

Collecting Descriptive Primary Data

Collecting Data by Observation

Collecting Data by Communication

Asking Good Questions

Developing the Sampling Plan

Data Collection: Types of Error and Response Rate Calculation

Data Preparation for Analysis

Analysis and Interpretation: Individual Variables Independently

Analysis and Interpretation: Multiple Variables Simultaneously

The Oral Research Presentation

The Written Research Report

Filters

Exam 13: Designing the Data Collection Form for Communication Data

The question,"How would you judge the price and quality of this product?"

Which of the following does NOT affect a respondent's willingness to produce a response?

The most versatile type of question format used by researchers is the open-ended question.

If you were told that a young monk was rebuffed by his superior when he asked if he could "smoke while he prayed".A friend advised the monk to ask the question a different way: "May I pray while I smoke?" This illustrates that

Which of the following is NOT true about question sequencing?

Words like any,anybody,best,could,and ever are good words to use in a questionnaire.

The tendency for earlier questions to affect respondent's answers to later questions is called question order bias.

The questionnaire pretest serves the same role in a questionnaire design that test marketing serves in new product development.

"Did you vote in the last presidential election?" is an example of which of the following question types?

The best way to ensure that the response categories offered in a fixed-alternative question are exhaustive is to

A question that calls for two responses and creates confusion for the respondent is called a double-barreled question.

Which of the following is NOT included in the recruiting message?

Suppose that you need to learn how often per week Netflix customers watch movies online.Which of the following sets of response wording is the best way to capture this data?

There is nothing wrong with the following question: "How much do you think you would pay for a pair of sunglasses that will protect your eyes from the sun's harmful ultraviolet rays,which are known to cause blindness?"

Discuss at least five (5)rules researchers should keep in mind in trying to develop bias-free questions.

Which of the following is TRUE?

The best type of question to use to uncover motivations and rich descriptions of feelings and attitudes is

"Please indicate your opinion on congressional spending and tax reform." This question

It's important to decide on a method of administration as early as possible because choice of method will influence the number and types of questions,wording and response categories,question sequencing,and so forth.

For long reference periods,which of the following is FALSE?

The Role of Marketing Research

The Research Process and Ethical Concerns

Problem Formulation

Exploratory Research

Decision Support Systems: Introduction

Decision Support Systems: Working With Big Data

Using External Secondary Data

Conducting Causal Research

Collecting Descriptive Primary Data

Collecting Data by Observation

Collecting Data by Communication

Asking Good Questions

Developing the Sampling Plan

Data Collection: Types of Error and Response Rate Calculation

Data Preparation for Analysis

Analysis and Interpretation: Individual Variables Independently

Analysis and Interpretation: Multiple Variables Simultaneously

The Oral Research Presentation

The Written Research Report

Filters