Question 1

With secondary data,who incurs the expense of collecting it?

Accepted Answer

A) The user of the secondary data 
B) The government 
C) No one-secondary data by definition is always free. 
D) Taxpayers 
E) The original compiler of the information 
A) The user of the secondary data 
B) The government 
C) No one-secondary data by definition is always free. 
D) Taxpayers 
E) The original compiler of the information

Question 2

Sales and cost data compiled in the normal accounting cycle represent a promising source of external secondary data.

Accepted Answer

A) True 
 B)False

Question 3

Compare and contrast DSS and MIS.

Accepted Answer

Both are concerned with improving inform

Question 4

The element of a Decision Support System (DSS)that clearly separates it from a Marketing Information System (MIS)is its

Accepted Answer

A) data system. 
B) model system. 
C) dialog system. 
D) security system. 
E) backup system. 
A) data system. 
B) model system. 
C) dialog system. 
D) security system. 
E) backup system.

Question 5

Effective MIS or DSS systems are often difficult to implement for which of the following reasons?

Accepted Answer

A) People tend to resist change. 
B) Decision makers don't want to tell others what factors they use. 
C) Decision makers don't want to share how they combine factors to make decisions. 
D) All of these are correct. 
E) None of these are correct. 
A) People tend to resist change. 
B) Decision makers don't want to tell others what factors they use. 
C) Decision makers don't want to share how they combine factors to make decisions. 
D) All of these are correct. 
E) None of these are correct.

Question 6

A big disadvantage of the systems approach is

Accepted Answer

A) it takes a manager a long time to get data. 
B) that managers are limited to the information that is available in the database. 
C) that the databases lack historical information. 
D) that collection of data is a manual,time-consuming process. 
E) All of these are correct. 
A) it takes a manager a long time to get data. 
B) that managers are limited to the information that is available in the database. 
C) that the databases lack historical information. 
D) that collection of data is a manual,time-consuming process. 
E) All of these are correct.

Question 7

Which of the following is a general rule of marketing research data sources?

Accepted Answer

A) Secondary data should only be used when it is impossible to collect primary data. 
B) Primary data should always be collected. 
C) Look for secondary prior to collecting primary data. 
D) Primary AND secondary data should always be used. 
E) None of these statements are true. 
A) Secondary data should only be used when it is impossible to collect primary data. 
B) Primary data should always be collected. 
C) Look for secondary prior to collecting primary data. 
D) Primary AND secondary data should always be used. 
E) None of these statements are true.

Question 8

Data should only be added to a Decision Support System (DSS)database if they

Accepted Answer

A) do not violate privacy protection. 
B) are relevant marketing data. 
C) can be put into a truly accessible form. 
D) All of these are reasons to add data to a DSS database. 
E) Only b and c are reasons to add data to a DSS database. 
A) do not violate privacy protection. 
B) are relevant marketing data. 
C) can be put into a truly accessible form. 
D) All of these are reasons to add data to a DSS database. 
E) Only b and c are reasons to add data to a DSS database.

Question 9

Which of the following is NOT one of the modules of a typical Decision Support System (DSS)?

Accepted Answer

A) Customer information 
B) General economic and demographic information 
C) Employee information 
D) Competitor information 
E) Industry information 
A) Customer information 
B) General economic and demographic information 
C) Employee information 
D) Competitor information 
E) Industry information

Question 10

Discuss at least four common reasons that have restricted the adoption of a MIS.

Accepted Answer

The adoption of Marketing Information Sy

Question 11

All of the following terms are associated with the dialog system EXCEPT

Accepted Answer

A) the modeling system 
B) data mining 
C) parallel processing 
D) the language system 
E) All of these terms are associated with the dialog system. 
A) the modeling system 
B) data mining 
C) parallel processing 
D) the language system 
E) All of these terms are associated with the dialog system.

Question 12

Which of the following is an example of secondary data?

Accepted Answer

A) An online survey to gather demographic information on product purchasers 
B) Existing data compiled from product warranty registration cards 
C) Neither of these are correct. 
D) Both of these are correct. 
A) An online survey to gather demographic information on product purchasers 
B) Existing data compiled from product warranty registration cards 
C) Neither of these are correct. 
D) Both of these are correct.

Question 13

Which of the following are ways to judge the accuracy of secondary data?

Accepted Answer

A) Consider the source of the data 
B) Look at the sponsor of the research that yielded the secondary data 
C) Look for evidence that the research was done properly 
D) All of these are correct. 
E) None of these are correct. 
A) Consider the source of the data 
B) Look at the sponsor of the research that yielded the secondary data 
C) Look for evidence that the research was done properly 
D) All of these are correct. 
E) None of these are correct.

Question 14

Which executive is typically in charge of information to ensure that it is used in support of strategic thinking?

Accepted Answer

A) CEO 
B) COO 
C) CFO 
D) CIO 
E) CMO 
A) CEO 
B) COO 
C) CFO 
D) CIO 
E) CMO

Question 15

Sales and cost data are promising internal secondary data for many research problems.In B2B con-texts,the ______ is a gold mine of information.

Accepted Answer

A) sales invoice 
B) packing slip 
C) inventory report 
D) general ledger 
E) accounts payable report 
A) sales invoice 
B) packing slip 
C) inventory report 
D) general ledger 
E) accounts payable report

Question 16

Which of the following is NOT an example of internal secondary data?

Accepted Answer

A) Customer inquiries 
B) Customer complaints 
C) U.S.Department of Commerce reports 
D) Sales invoices 
E) Product registration card data 
A) Customer inquiries 
B) Customer complaints 
C) U.S.Department of Commerce reports 
D) Sales invoices 
E) Product registration card data

Question 17

Marketing Information Systems (MIS)produce ___________ reports based on data held in an organization's database(s).

Accepted Answer

A) regular,customized 
B) regular,standardized 
C) random,customized 
D) random,standardized 
E) None of these are correct. 
A) regular,customized 
B) regular,standardized 
C) random,customized 
D) random,standardized 
E) None of these are correct.

Question 18

Poor fit of secondary data is usually due to which of the following problems?

Accepted Answer

A) Different units of measurement 
B) Different class definitions 
C) Age of the data 
D) All of these are correct. 
E) None of these are correct. 
A) Different units of measurement 
B) Different class definitions 
C) Age of the data 
D) All of these are correct. 
E) None of these are correct.

Question 19

Looking for evidence that the research was done properly is a way to gauge the accuracy of secondary data.

Accepted Answer

A) True 
 B)False

Question 20

One of the most important uses of a Decision Support System in marketing is customer relationship management.

Accepted Answer

A) True 
 B)False

With secondary data,who incurs the expense of collecting it?

Sales and cost data compiled in the normal accounting cycle represent a promising source of external secondary data.

Compare and contrast DSS and MIS.

The element of a Decision Support System (DSS)that clearly separates it from a Marketing Information System (MIS)is its

Effective MIS or DSS systems are often difficult to implement for which of the following reasons?

A big disadvantage of the systems approach is

Which of the following is a general rule of marketing research data sources?

Data should only be added to a Decision Support System (DSS)database if they

Which of the following is NOT one of the modules of a typical Decision Support System (DSS)?

Discuss at least four common reasons that have restricted the adoption of a MIS.

All of the following terms are associated with the dialog system EXCEPT

Which of the following is an example of secondary data?

Which of the following are ways to judge the accuracy of secondary data?

Which executive is typically in charge of information to ensure that it is used in support of strategic thinking?

Sales and cost data are promising internal secondary data for many research problems.In B2B con-texts,the ______ is a gold mine of information.

Which of the following is NOT an example of internal secondary data?

Marketing Information Systems (MIS)produce ___________ reports based on data held in an organization's database(s).

Poor fit of secondary data is usually due to which of the following problems?

Looking for evidence that the research was done properly is a way to gauge the accuracy of secondary data.

One of the most important uses of a Decision Support System in marketing is customer relationship management.

The Role of Marketing Research

The Research Process and Ethical Concerns

Problem Formulation

Exploratory Research

Decision Support Systems: Working With Big Data

Using External Secondary Data

Conducting Causal Research

Collecting Descriptive Primary Data

Collecting Data by Observation

Collecting Data by Communication

Asking Good Questions

Designing the Data Collection Form for Communication Data

Developing the Sampling Plan

Data Collection: Types of Error and Response Rate Calculation

Data Preparation for Analysis

Analysis and Interpretation: Individual Variables Independently

Analysis and Interpretation: Multiple Variables Simultaneously

The Oral Research Presentation

The Written Research Report

Filters

Exam 5: Decision Support Systems: Introduction

With secondary data,who incurs the expense of collecting it?

Sales and cost data compiled in the normal accounting cycle represent a promising source of external secondary data.

Compare and contrast DSS and MIS.

The element of a Decision Support System (DSS)that clearly separates it from a Marketing Information System (MIS)is its

Effective MIS or DSS systems are often difficult to implement for which of the following reasons?

A big disadvantage of the systems approach is

Which of the following is a general rule of marketing research data sources?

Data should only be added to a Decision Support System (DSS)database if they

Which of the following is NOT one of the modules of a typical Decision Support System (DSS)?

Discuss at least four common reasons that have restricted the adoption of a MIS.

All of the following terms are associated with the dialog system EXCEPT

Which of the following is an example of secondary data?

Which of the following are ways to judge the accuracy of secondary data?

Which executive is typically in charge of information to ensure that it is used in support of strategic thinking?

Sales and cost data are promising internal secondary data for many research problems.In B2B con-texts,the ______ is a gold mine of information.

Which of the following is NOT an example of internal secondary data?

Marketing Information Systems (MIS)produce ___________ reports based on data held in an organization's database(s).

Poor fit of secondary data is usually due to which of the following problems?

Looking for evidence that the research was done properly is a way to gauge the accuracy of secondary data.

One of the most important uses of a Decision Support System in marketing is customer relationship management.

The Role of Marketing Research

The Research Process and Ethical Concerns

Problem Formulation

Exploratory Research

Decision Support Systems: Working With Big Data

Using External Secondary Data

Conducting Causal Research

Collecting Descriptive Primary Data

Collecting Data by Observation

Collecting Data by Communication

Asking Good Questions

Designing the Data Collection Form for Communication Data

Developing the Sampling Plan

Data Collection: Types of Error and Response Rate Calculation

Data Preparation for Analysis

Analysis and Interpretation: Individual Variables Independently

Analysis and Interpretation: Multiple Variables Simultaneously

The Oral Research Presentation

The Written Research Report

Filters