Exam 6: Market Segmentation Targeting and Positioning

Unlike market potentials and sales potentials, which are estimates based on general facts and market assumptions, sales forecasts are based on a specific product's marketing plan.

One purpose of market segmentation is to:

Sales-force composite as a method of forecasting demand is most effective when:

An office cleaning service that did not want to compete with many firms in a broad market could adopt a strategy of:

According to psychologists, all of the following are examples of values that relate to purchase behavior EXCEPT:

Morning Glory Gateway is a popular chain of retail stores in South Korea. It has opened 150 stores around the world in areas where there are a lot of Korean immigrants. Koreans are the retail chain's:

________segmentation can be done on the basis of regions, cities, urban-rural status, or. climate.

Which of the following is an indicator of an individual's social class?

Within three months of its introduction, Proctor & Gamble's Easy-Up brand disposable training pants had 7 percent of the $1 billion training pants market in the United States. This seven percent represented P&G's________ for that period.

Jell-O is a brand name recognized by 99 percent of all Americans and found regularly in the homes of 72 percent of all Americans. Jell-O began in 1897, when Pearl B. Wait, a carpenter and cough medicine manufacturer, developed strawberry, raspberry, orange and lemon flavored gelatins. The first Jell-O recipe book appeared in 1904. In the 1920s, Jell-O recipe booklets contained recipes that reflected the flamboyance of the decade like Jellied Manhattan Salad and Egg Slices en Gelée. In the 1940s, Jell-O published war-related recipe booklets showing how the use of Jell-O could help make the most of every bit of fruit, egg or cream. In the 1950s, Jell-O was no longer promoted as a food-stretcher; instead; it was as a treat and a festive dessert to be served with pride. Jell-O is a continually evolving product. Recently, it introducedX-treme Jell-O in wild berry, green apple, and watermelon flavors to reach the tweens market.The company describes the X-treme Jell-O brand gelatin as "Jell-O with an attitude." -In the 1940s, Jell-O was marketed using ________segmentation.

Jell-O is a brand name recognized by 99 percent of all Americans and found regularly in the homes of 72 percent of all Americans. Jell-O began in 1897, when Pearl B. Wait, a carpenter and cough medicine manufacturer, developed strawberry, raspberry, orange and lemon flavored gelatins. The first Jell-O recipe book appeared in 1904. In the 1920s, Jell-O recipe booklets contained recipes that reflected the flamboyance of the decade like Jellied Manhattan Salad and Egg Slices en Gelée. In the 1940s, Jell-O published war-related recipe booklets showing how the use of Jell-O could help make the most of every bit of fruit, egg or cream. In the 1950s, Jell-O was no longer promoted as a food-stretcher; instead; it was as a treat and a festive dessert to be served with pride. Jell-O is a continually evolving product. Recently, it introducedX-treme Jell-O in wild berry, green apple, and watermelon flavors to reach the tweens market.The company describes the X-treme Jell-O brand gelatin as "Jell-O with an attitude." -What segmentation base did Jell-O use during the 1920s?

The two methods used for translating market-factor behavior into demand forecasts are correlation analysis and:

The market aggregation strategy is sometimes referred to as a "shotgun" approach to marketing because it uses one marketing mix to reach the total market.

When Xerox first started selling its copying machines, it concentrated its sales efforts on firms. with high-volume copying requirements by offering a high-priced, sophisticated copier. At that time, Xerox used a________ strategy.

________is the strategy by which one firm attempts to distinguish its product from competitive brands offered to the same aggregate market.

. Which of the following activities could be used to identify which benefits a manufacturer of cake Decorating kits should target?

While other real estate agents advertise in The Yellow Pages, Maryland Christian Real Estate advertises in The Shepherd's Guide, a Christian business phone directory. Its owner Philip DeLizio has actually discouraged young couples from buying a home when he believed they couldn't comfortably afford it. By emphasizing honesty and empathy above concerns about making the sale, Maryland Christian Real Estate has implemented a ________strategy.

The number of people in the Dallas-Fort Worth area who are planning to take a vacation outside the continental U.S. this year is an example of a ________for the airlines serving that airport that make international flights.

From a customer-oriented perspective, the ideal method for segmenting a market is on the basis of:

Many people have been known to hit the snooze alarm on their alarm clock and keep on hitting it. A new kind of alarm clock has been invented. The clock is covered in shag carpeting. It rolls away and hides after its owner hits the snooze alarm the first time. That way, the owner has to get up and find it the second time the alarm goes off. This eliminates many problems associated with oversleeping. The manufacturer of this alarm clock would use________ segmentation to reach oversleepers.