Exam 5: Business Markets and Buying Behavior

Which of the following statements about vertical business markets is True?

Which of the following organizations is part of the "nonbusiness" business market?

Since the demand for rubber is in part based on the demand for new automobiles, the demand for rubber is derived.

When Dr. James Greene staff began complaining about how slow his autoclave is when they use it to sterilize dental equipment, he made a couple of phone calls, gathered information on possible autoclaves and then ordered the new Vela autoclave because it is the fastest and safest on the market. Dr. Greene has engaged in:

Why would a cable television network lease a new satellite communications system rather than buy one?

A(n) _____ is a market factor that is related to income generation and expenditures. It is one way to measure the purchasing power of business customers.

In which of the following industries is reciprocity traditionally used?

Unlike a buyer in the consumer market, an industrial buyer:

Which of the following products will probably reach a horizontal business market rather than a vertical business market?

Usoa Stone has operated a daycare center since 1989. When she purchases diapers, baby formula, and graham crackers, you can be sure that she is making a _____ purchase.

Norske Skog is a global supplier of publication paper with mills and sales offices on five continents. The Norwegian company's core business is newsprint and magazine paper for its 2,300 customers worldwide. It has a partnership with many of its customers and develops special paper grades in co-operation with its customers. Sarah DeJohn, its chief executive, announced the company would be downsizing in 2003 due to falling demand for paper. (Demand for publication paper is affected by economic activity in the market and printed media advertising revenue.) -Since sales of consumer magazines have declined, sales of Norske Skog's publication papers have also declined. Demand for publication paper is:

Which of the following is an example of a potential business user?

Jason serves as the assistant to the president of a publishing company that publishes works by New England authors. In terms of the roles within a buying center, Jason probably assumed the roles of _____ when a larger hard disk was installed in his computer.

Norske Skog is a global supplier of publication paper with mills and sales offices on five continents. The Norwegian company's core business is newsprint and magazine paper for its 2,300 customers worldwide. It has a partnership with many of its customers and develops special paper grades in co-operation with its customers. Sarah DeJohn, its chief executive, announced the company would be downsizing in 2003 due to falling demand for paper. (Demand for publication paper is affected by economic activity in the market and printed media advertising revenue.) -A newspaper publishing company trying to reduce the costs of newsprint would most likely engage in a _____ purchase.

The North American Industry Classification System (NAICS):

An oil-drilling company purchased a Dyna-Drill that allowed it to bore both vertically and horizontally to reach into narrow pockets of crude oil. This new drill replaced its less sophisticated drill, which could drill only in a vertical path. This purchase was an example of a _____ purchase.

Which of the following statements about the government market is True?

Eighty percent of the metals in an airplane are aluminum. This would indicate that airplanes if the price of aluminum increased by 200 percent, airplane manufacturers would either look for another lightweight metal with which to build or increase their prices to the airlines. The demand for aluminum with which to make airplanes is:

United States Surgical manufacturers laparoscopic instruments allow surgeons to perform surgical procedures without having to make large incisions. Since only hospitals that do surgery can use its product, this company has a(n) _____ business market.

A product is said to have a horizontal business market if: