Exam 20: Strategic Marketing Planning

The exact content of an organization's annual marketing plan is determined by:

For the Clorox Corporation, Clorox bleach generates more cash than it needs to maintain its market share. The company uses the extra cash to support its other divisions--Kingsford Charcoal, Prime Choice steak sauce, Cooking Ease Spray Lubricant for frying foods, and Match Charcoal Lighter. Clorox bleach has 60 percent of a slow-growth market. According to the BCG matrix, Clorox bleach is a:

Nike is offering 82 new products for the committed golfer. Nike's expansion into golf products will be done through, Nike Golf, a separate company division with its own unique logo. Nike will implement a strategy of:

Who would be responsible for preparing the annual marketing plan for Kool menthol cigarettes, a product that is prepared and distributed by Brown & Williamson?

Amer Group is the world's leading manufacturer of tennis racquets, golf clubs, and Alpine skis with its Wilson brand tennis racquets and golf clubs as well as its Atomic brand ski. It also produces and sells cigarettes in Finland where it has a 75 percent share of the market. (It is licensed by Phillip Morris to produce the Phillip Morris brands in Finland.) In addition Amer Group owns Precor, a leading supplier of fitness equipment to gyms, health clubs, and private customers in the United States. A healthy cash flow from its tobacco unit allowed the conglomerate to specialize in sporting equipment. In 2002, it decided to get out of the tobacco business because it did not fit with the image of a sporting equipment supplier. -In terms of a SWOT assessment, the recognition of a sociocultural trend toward a healthy lifestyle would be categorized as a(n):

According to the GE business screen, Weyerhaeuser, the paper manufacturer, would have used a _____ strategy when it sold Paragon Trade Brands, a company that manufactures store-brand disposable baby diapers.

Which of the following is the BEST example of a product-oriented mission statement?

The stationery products division of the Gillette Company is the world's largest marketer of writing instruments, and the market is growing rapidly. According to the BCG, Gillette's stationery products division would be classified as a _____.

When General Mills introduced Honey Nut Cheerios to sell to its regular Cheerios customers, it was using a market development strategy.

The first step in strategic company planning is to perform a situation analysis.

Amer Group is the world's leading manufacturer of tennis racquets, golf clubs, and Alpine skis with its Wilson brand tennis racquets and golf clubs as well as its Atomic brand ski. It also produces and sells cigarettes in Finland where it has a 75 percent share of the market. (It is licensed by Phillip Morris to produce the Phillip Morris brands in Finland.) In addition Amer Group owns Precor, a leading supplier of fitness equipment to gyms, health clubs, and private customers in the United States. A healthy cash flow from its tobacco unit allowed the conglomerate to specialize in sporting equipment. In 2002, it decided to get out of the tobacco business because it did not fit with the image of a sporting equipment supplier. -In terms of the SWOT assessment, the fact the company has 75 percent of the Finnish market for cigarettes could have potentially have tarnished Amer Group's image and should have been perceived as a potential:

If the strategy for the State of Florida Department of Citrus is to encourage people to cook with orange juice, which of the following would be the most effective tactic to support this strategy?

Harry Potter is a fictional wizard who attends Hogwarts, a school for training future wizards. Like most schools, the _____ is the parents of the wizards-in-training who attend the school.

The Sandwich Depot is the only restaurant that stays open after midnight within a 25-mile area. Its late hours give the restaurant a _____ _____ over all the other restaurants in its vicinity.

Johnson & Johnson's leadership in the medical equipment field illustrates product leadership in terms of the value disciplines.

Only the most superior hotels receive Mobil's coveted five-star rating. Fewer than 25 hotels in the U.S. have ever been called five-star. The Biltmore Resort in Phoenix, Arizona, has consistently won that designation. The five-star rating gives the resort a _____ over other resort hotels.

Amer Group is the world's leading manufacturer of tennis racquets, golf clubs, and Alpine skis with its Wilson brand tennis racquets and golf clubs as well as its Atomic brand ski. It also produces and sells cigarettes in Finland where it has a 75 percent share of the market. (It is licensed by Phillip Morris to produce the Phillip Morris brands in Finland.) In addition Amer Group owns Precor, a leading supplier of fitness equipment to gyms, health clubs, and private customers in the United States. A healthy cash flow from its tobacco unit allowed the conglomerate to specialize in sporting equipment. In 2002, it decided to get out of the tobacco business because it did not fit with the image of a sporting equipment supplier. -In terms of the product-market growth matrix, the addition of a cigarette division would have been an example of:

Textile rental companies, laundromats, consumer laundries, and car washes are the _____ for a water reclamation system that economically turns wastewater into clean, reusable plant water.

Red Kap Industries is a manufacturer of corporate uniforms such as those worn by FedEx drivers and other delivery personnel. The addition of a pleated casual slacks line made of 100 percent wrinkle-free cotton to be sold as an alternative to the currently used line of slacks, is an example of a:

Seagram, the Canadian-based producers of wine and spirits, has pursued a product-market growth strategy of _____ by buying Tropicana beverages and acquiring a significant share of Time Warner, the media company.