Exam 15: Marketing Channels and Supply-Chain Management

Greg is a physical distribution manager.He is currently developing and maintaining assortments of products that are adequate for customer demand.In which stage in the physical distribution system is Greg currently involved?

Nathan is trying to decide which shipping company to use to transport his custom-made furniture to customers.Nathan is facing a decision about

When Amazon.com introduced its Kindle FireHD,it was available through Amazon.com,Staples office supplies store,and a few other retailers.The Kindle FireHD was most likely distributed through the _____ of distribution.

Fragile products that require special handling are more likely to be distributed through

Goodyear allows companies like Sears and Discount Tire to distribute and discount its tires.This action significantly increases the possibility of channel ____ with independent Goodyear dealers.

Scenario 15.2 Use the following to answer the questions. Star Supplies,Inc.manufactures commercial-grade floor cleaners,such as vacuums and floor polishers.The firm has recently begun manufacturing other janitorial-related product lines,such as paper products and chemical cleaners.Star Supplies distributes its products in two ways.It sells its vacuum,floor polisher,and janitorial supply products to an independent business that takes title to the products and then sells them to various small businesses throughout the region.Also,Star has a list of large businesses that it distributes to directly,on an as-needed basis.These businesses keep very little inventory and purchase janitorial supplies in small quantities.Recently,Star has decided to add new two new service product lines-paper shredding and a uniform rental service.Clint Rodriguez,the marketing manager,is conducting a meeting to discuss the ways in which Star can strategically manage these new businesses.Star has the choice of marketing the paper shredding service to their large business clients,by picking up the paper as they drop off the other janitorial supplies,or they can buy a small paper shredding business and market to both large and small business customers.With regard to the uniform rental service,Star can either pick up and deliver the uniforms to the small businesses themselves,or contract that out to a third party. -Refer to Scenario 15.2.Star Supplies,Inc.is most likely using which of the following to market its vacuum,floor polisher,and janitorial supplies to its small business customers?

Scenario 15.2 Use the following to answer the questions. Star Supplies,Inc.manufactures commercial-grade floor cleaners,such as vacuums and floor polishers.The firm has recently begun manufacturing other janitorial-related product lines,such as paper products and chemical cleaners.Star Supplies distributes its products in two ways.It sells its vacuum,floor polisher,and janitorial supply products to an independent business that takes title to the products and then sells them to various small businesses throughout the region.Also,Star has a list of large businesses that it distributes to directly,on an as-needed basis.These businesses keep very little inventory and purchase janitorial supplies in small quantities.Recently,Star has decided to add new two new service product lines-paper shredding and a uniform rental service.Clint Rodriguez,the marketing manager,is conducting a meeting to discuss the ways in which Star can strategically manage these new businesses.Star has the choice of marketing the paper shredding service to their large business clients,by picking up the paper as they drop off the other janitorial supplies,or they can buy a small paper shredding business and market to both large and small business customers.With regard to the uniform rental service,Star can either pick up and deliver the uniforms to the small businesses themselves,or contract that out to a third party. -Refer to Scenario 15.2.Currently,Star is using the ____ approach to distributing its janitorial supplies to its large customers.

Jeff Wood's company buys machine tools from large producers and sells them to several Midwestern manufacturing companies.The company Jeff works for carries inventories of the tools,which reduces capital requirements for the producers.Jeff's company is an example of a(n)____ in a distribution channel.

Warner Bros.sells cookie jars,puzzles,photo albums,and other items featuring its popular cartoon characters directly through its own retail outlets.This is an example of

If a firm decides to contract its physical distribution functions to third parties that have no managerial authority within the marketing channel,it is using

Redlands Distributing wants to carry Tide detergent products,made by Procter & Gamble.P&G agrees,but only if the supplier also purchases P&G's entire line of detergents such as Gain,Dreft,and Cheer.If this were to occur,Procter & Gamble would be engaging in which of the following channel management practices?

A channel of distribution is defined as a group of individuals and organizations that

Long-term partnerships among channel members working together to reduce inefficiencies,costs,and redundancies in the entire marketing channel is called

How do marketing channels increase efficiency in exchange situations?

Magnetic Springs wants to ship its bottled water with the most flexible schedules and routes of all transportation modes.Magnetic Springs should use ____ as its transportation mode.

Kawasaki places several motorcycles in "pods" in order to load them efficiently using forklifts.This system of materials handling is called

Discuss how the customer demand for "green products" impacts the strategy for supply-chain management.

When Zappos,Inc. ,an online marketer of shoes,accessories,and clothing,contracts out the physical distribution task to third parties such as UPS,this arrangement is called ____.This is due to the fact that UPS does not have managerial authority within the Zappos marketing channel.

Tying agreements occur when a

Using only some of the available outlets to distribute a product is called