Question 1

The main reason a manufacturer will prohibit intermediaries from selling its products outside designated sales territories is to

Accepted Answer

A) tighten its control over distribution of its products. 
B) discourage competition from other manufacturers. 
C) incorporate selective distribution. 
D) contain distribution costs. 
E) punish intermediaries for past behavior. 
A) tighten its control over distribution of its products. 
B) discourage competition from other manufacturers. 
C) incorporate selective distribution. 
D) contain distribution costs. 
E) punish intermediaries for past behavior.

Question 2

____ adds time and place utility to a product by moving it from where it is made to where it is purchased and used.

Accepted Answer

A) Warehousing 
B) Containerization 
C) Distribution 
D) Materials handling 
E) Transportation 
A) Warehousing 
B) Containerization 
C) Distribution 
D) Materials handling 
E) Transportation

Question 3

The main objective of physical distribution should be to

Accepted Answer

A) decrease costs while increasing market coverage. 
B) increase service and market coverage. 
C) decrease costs while increasing service. 
D) increase market coverage and channel power. 
E) balance costs and market coverage. 
A) decrease costs while increasing market coverage. 
B) increase service and market coverage. 
C) decrease costs while increasing service. 
D) increase market coverage and channel power. 
E) balance costs and market coverage.

Question 4

Under what circumstances is selective distribution a desirable level of market coverage?

Accepted Answer

The answer of Under what circumstances is selective distribution a...

Question 5

When produce companies such as Dole Bananas bypass wholesalers and sell directly to retailers,it is likely to _____

Accepted Answer

A) create channel conflict between Dole and these wholesalers. 
B) increase cooperation between Dole and the wholesalers. 
C) show that Dole is integrating its channel intermediaries. 
D) create horizontal integration between channel members. 
E) increase the vertical integration of the channel intermediaries. 
A) create channel conflict between Dole and these wholesalers. 
B) increase cooperation between Dole and the wholesalers. 
C) show that Dole is integrating its channel intermediaries. 
D) create horizontal integration between channel members. 
E) increase the vertical integration of the channel intermediaries.

Question 6

Wholesalers are often criticized for being inefficient and for causing consumers to pay higher prices than they would if there were no wholesalers.Discuss.

Accepted Answer

The answer of Wholesalers are often criticized for being inefficient...

Question 7

Rovio,the parent company of the popular Angry Birds app,recently made several marketing mix decisions that were considered to be part of its distribution.Which of the following was not a decision that relates to distribution?

Accepted Answer

A) downloads of the game Angry Birds 
B) the sale of t-shirts and stuffed birds and pigs through its website 
C) the sale of halloween costumes through Amazon 
D) the opening of retail stores in Finland and China 
E) the licensing of the Angry BirdsTM to producers of t-shirts and costumes 
A) downloads of the game Angry Birds 
B) the sale of t-shirts and stuffed birds and pigs through its website 
C) the sale of halloween costumes through Amazon 
D) the opening of retail stores in Finland and China 
E) the licensing of the Angry BirdsTM to producers of t-shirts and costumes

Question 8

The United States Postal Service works hard to get priority mail from the sender to the recipient as quickly as possible in order to compete with companies such as UPS and FedEx.The postal service is competing with UPS and FedEx in terms of ___.

Accepted Answer

A) cycle time. 
B) order processing. 
C) turn-around time. 
D) shipping time. 
E) transportation. 
A) cycle time. 
B) order processing. 
C) turn-around time. 
D) shipping time. 
E) transportation.

Question 9

Expensive,high-quality products that are purchased infrequently often reach consumers through

Accepted Answer

A) selective distribution. 
B) highly-selective distribution. 
C) sole-source retailers. 
D) complex marketing channels. 
E) exclusive distribution. 
A) selective distribution. 
B) highly-selective distribution. 
C) sole-source retailers. 
D) complex marketing channels. 
E) exclusive distribution.

Question 10

Compare and contrast the three major levels of market coverage.

Accepted Answer

The three major levels of market coverag

Question 11

Discuss channel cooperation and conflict.How might each one affect distribution channel functions?

Accepted Answer

The answer of Discuss channel cooperation and conflict.How might each...

Question 12

In a simple economy of five producers and five consumers,there would be ____ transactions possible without an intermediary and ____ transactions possible with one intermediary.

Accepted Answer

A) ten;twenty-five 
B) thirty;ten 
C) twenty-five;fifteen 
D) sixteen;eight 
E) twenty-five;ten 
A) ten;twenty-five 
B) thirty;ten 
C) twenty-five;fifteen 
D) sixteen;eight 
E) twenty-five;ten

Question 13

Durable goods such as television sets and appliances generally reach their target markets through ____;goods such as car batteries and tires generally reach their target markets through _____.

Accepted Answer

A) intensive distribution;intensive distribution 
B) exclusive distribution;intensive distribution 
C) selective distribution;exclusive distribution 
D) selective distribution;intensive distribution 
E) selective distribution;selective distribution 
A) intensive distribution;intensive distribution 
B) exclusive distribution;intensive distribution 
C) selective distribution;exclusive distribution 
D) selective distribution;intensive distribution 
E) selective distribution;selective distribution

Question 14

The best way to reduce overall distribution costs is to

Accepted Answer

A) use a total-cost approach to analyze and evaluate the entire system. 
B) minimize the costs associated with materials handling and transportation. 
C) reduce the number of distribution functions that are necessary. 
D) find the cheapest price for each function and use them to create the system. 
E) lower the service standards that the company has. 
A) use a total-cost approach to analyze and evaluate the entire system. 
B) minimize the costs associated with materials handling and transportation. 
C) reduce the number of distribution functions that are necessary. 
D) find the cheapest price for each function and use them to create the system. 
E) lower the service standards that the company has.

Question 15

When channel members are linked by legal agreements that specify each member's rights and responsibilities,____ exists.

Accepted Answer

A) horizontal channel integration 
B) an administered VMS 
C) a corporate VMS 
D) a channel captain 
E) a contractual VMS 
A) horizontal channel integration 
B) an administered VMS 
C) a corporate VMS 
D) a channel captain 
E) a contractual VMS

Question 16

When considering the best channel to use,all of the following are true with regard to larger firms except they

Accepted Answer

A) can use an extensive product mix as a competitive tool. 
B) may be better able to negotiate better deals with vendors or other channel members. 
C) may have more distribution centers. 
D) may have the resources to develop their own sales force. 
E) may be better suited to serve customers in a particular region. 
A) can use an extensive product mix as a competitive tool. 
B) may be better able to negotiate better deals with vendors or other channel members. 
C) may have more distribution centers. 
D) may have the resources to develop their own sales force. 
E) may be better suited to serve customers in a particular region.

Question 17

Johnson Controls hires a consultant to assess its materials handling procedures.The consultant recommends the implementation of ____ if they want easier movement of items between internal destinations in the warehouse.

Accepted Answer

A) unit loading 
B) piggybacking 
C) containerization 
D) inventory management 
E) priority transportation 
A) unit loading 
B) piggybacking 
C) containerization 
D) inventory management 
E) priority transportation

Question 18

Order processing is defined as

Accepted Answer

A) the receipt and transmission of sales order information. 
B) the second stage in a physical distribution system. 
C) the four main tasks. 
D) the same as order handling. 
E) electronic processing of information. 
A) the receipt and transmission of sales order information. 
B) the second stage in a physical distribution system. 
C) the four main tasks. 
D) the same as order handling. 
E) electronic processing of information.

Question 19

The order-processing task that involves verifying product availability,checking prices and customer credit ratings,and filling orders is

Accepted Answer

A) warehousing. 
B) order handling. 
C) information processing. 
D) materials handling. 
E) order entry. 
A) warehousing. 
B) order handling. 
C) information processing. 
D) materials handling. 
E) order entry.

Question 20

Morgan Steel Company leases a warehouse in Jacksonville,Alabama to serve Deep South markets that were large enough and stable enough to make a long-term commitment to fixed facilities.This is a

Accepted Answer

A) flexible warehouse. 
B) dispatching center. 
C) distribution center. 
D) private warehouse. 
E) public warehouse. 
A) flexible warehouse. 
B) dispatching center. 
C) distribution center. 
D) private warehouse. 
E) public warehouse.

Exam 15: Marketing Channels and Supply-Chain Management

The main reason a manufacturer will prohibit intermediaries from selling its products outside designated sales territories is to

____ adds time and place utility to a product by moving it from where it is made to where it is purchased and used.

The main objective of physical distribution should be to

Under what circumstances is selective distribution a desirable level of market coverage?

When produce companies such as Dole Bananas bypass wholesalers and sell directly to retailers,it is likely to _____

Wholesalers are often criticized for being inefficient and for causing consumers to pay higher prices than they would if there were no wholesalers.Discuss.

Rovio,the parent company of the popular Angry Birds app,recently made several marketing mix decisions that were considered to be part of its distribution.Which of the following was not a decision that relates to distribution?

The United States Postal Service works hard to get priority mail from the sender to the recipient as quickly as possible in order to compete with companies such as UPS and FedEx.The postal service is competing with UPS and FedEx in terms of ___.

Expensive,high-quality products that are purchased infrequently often reach consumers through

Compare and contrast the three major levels of market coverage.

Discuss channel cooperation and conflict.How might each one affect distribution channel functions?

In a simple economy of five producers and five consumers,there would be ____ transactions possible without an intermediary and ____ transactions possible with one intermediary.

Durable goods such as television sets and appliances generally reach their target markets through ____;goods such as car batteries and tires generally reach their target markets through _____.

The best way to reduce overall distribution costs is to

When channel members are linked by legal agreements that specify each member's rights and responsibilities,____ exists.

When considering the best channel to use,all of the following are true with regard to larger firms except they

Johnson Controls hires a consultant to assess its materials handling procedures.The consultant recommends the implementation of ____ if they want easier movement of items between internal destinations in the warehouse.

Order processing is defined as

The order-processing task that involves verifying product availability,checking prices and customer credit ratings,and filling orders is

Morgan Steel Company leases a warehouse in Jacksonville,Alabama to serve Deep South markets that were large enough and stable enough to make a long-term commitment to fixed facilities.This is a

An Overview of Strategic Marketing

Planning, Implementing, and Evaluating Marketing Strategies

The Marketing Environment

Social Responsibility and Ethics in Marketing

Marketing Research and Information Systems

Target Markets: Segmentation and Evaluation

Consumer Buying Behavior

Business Markets and Buying Behavior

Reaching Global Markets

Digital Marketing and Social Networking

Product Concepts

Developing and Managing Products

Services Marketing

Branding and Packaging

Retailing, direct Marketing, and Wholesaling

Integrated Marketing Communications

Advertising and Public Relations

Personal Selling and Sales Promotion

Pricing Concepts

Setting Prices

Filters

In a simple economy of five producers and five consumers,there would be transactions possible without an intermediary and transactions possible with one intermediary.

Durable goods such as television sets and appliances generally reach their target markets through ;goods such as car batteries and tires generally reach their target markets through _.