Exam 15: Marketing Channels and Supply-Chain Management

Discuss the advantages and disadvantages of channel integration.Who benefits from channel integration?

The notion of physical distribution is

Subway sells its food items through company-owned stores and through franchises.Subway uses ____ as a channel strategy.

ClearChem is a producer of chemicals used in car detailing and painting.Because of the volatility of their chemical products when exposed to dirt and heat,ClearChem operates its own facilities for storing and shipping its products.ClearChem's facilities are most likely known as

In an administered vertical marketing system (VMS),interorganizational relationships are

What advantages do industrial distributors offer? What are some of the disadvantages of using industrial distributors?

Paper towels and trash-can bags are most likely to be distributed through ____ and ____.

Suppose that Jackson Distributing has been told that it cannot carry the beers made by Anheuser-Busch because it also carries the products of the competitor,Miller Brewing.Jackson is then told that it must drop the Miller brands in order to carry the Anheuser-Busch products.If this were true,Anheuser-Busch would be engaging in which of the following channel management practices?

Vertical channel integration

Select Comfort,a producer of adjustable air mattresses,sells most of its products through direct mail sales and on its website.This channel would be classified as

Cassie and Julian both are buying new iPhones this week.Cassie goes to the Apple store because she wants to actually see the phone before she makes a final decision.Julian knows that he does not need to see the phone,because he just wants to update from his older version.Cassie is purchasing her phone through_____,while Julian is purchasing his through ___.

Assuming everything else equal,the most cost-efficient way for British Petroleum to transport crude oil from remote oil drilling sites in central Alaska to shipping terminals on the Alaskan coast would be

Which of the following is the most commonly used channel for distributing business products?

Managers and consultants at Colgate-Palmolive are meeting to discuss better ways to package its products to reduce damage and make loading more efficient.The primary function they are trying to improve is

After direct-marketing,the next slightly longer marketing channel adds a(n)

Walmart is working with its suppliers,using tools such as electronic billing,purchase order verification,and bar code technology,to integrate data used to improve overall performance.This is an example of

Identify and describe the criteria used for selecting transportation modes.

If Ralston Purina forced Kroger's grocery chain to place all of its products in the stores' most favorable locations,it would be

Which of the following physical distribution functions involves design and operation of facilities for storing goods?

Physical distribution activities may be performed by a producer,wholesaler,retailer or