Exam 15: Marketing Channels and Supply-Chain Management

Consumers receive the benefits of place utility when

Overall channel goals and individual channel member goals cannot be achieved together without

What is the primary determinant in deciding how materials will be handled?

A goal of physical distribution is to reduce ____ or how long it takes to complete a process.

Freight transportation companies that offer several different shipment methods are called

What function of physical distribution enables companies to compensate for dissimilar production and consumption rates and stabilize prices and availability of seasonal items?

In which of the following situations is dual distribution likely to be determined illegal?

The marketing channel of producer-retailer-consumer is most likely to be used by producers of which of the following products?

Compare and contrast horizontal and vertical channel integration.

According to the text,physical distribution cost tradeoffs enable firms to

All of the following are concepts used in a just-in-time inventory management system except

Discuss how the strategic importance of physical distribution is evident in each element of the marketing mix.

Josh is a vice-president for 20th Century Fox,a movie production company.He has the responsibility for managing the firm's marketing channels and its relationships with its marketing intermediaries.As a manager of its marketing intermediaries,part of Josh's role is to

Dell Computers is a nationally recognized manufacturer of computers for the small business and home markets.If Dell were to order one of its wholesalers not to carry any computer products other than those made by Dell,this arrangement would be called

Scenario 15.2 Use the following to answer the questions. Star Supplies,Inc.manufactures commercial-grade floor cleaners,such as vacuums and floor polishers.The firm has recently begun manufacturing other janitorial-related product lines,such as paper products and chemical cleaners.Star Supplies distributes its products in two ways.It sells its vacuum,floor polisher,and janitorial supply products to an independent business that takes title to the products and then sells them to various small businesses throughout the region.Also,Star has a list of large businesses that it distributes to directly,on an as-needed basis.These businesses keep very little inventory and purchase janitorial supplies in small quantities.Recently,Star has decided to add new two new service product lines-paper shredding and a uniform rental service.Clint Rodriguez,the marketing manager,is conducting a meeting to discuss the ways in which Star can strategically manage these new businesses.Star has the choice of marketing the paper shredding service to their large business clients,by picking up the paper as they drop off the other janitorial supplies,or they can buy a small paper shredding business and market to both large and small business customers.With regard to the uniform rental service,Star can either pick up and deliver the uniforms to the small businesses themselves,or contract that out to a third party. -Refer to Scenario 15.2.When Clint suggested that Star consider purchasing a paper shredding business and then offer the service to its large and small business customers,he was suggesting a method called ____,where Star would be the ____.

What are the three primary tasks of order processing?

Sales are most likely to have a direct relationship to product availability for products that use ____ distribution.

The Diamond Salt Company needs to transport 20 tons of salt from Baton Rouge,Louisiana,to Cincinnati.Which of the following methods would be the cheapest for transporting this cargo?

Luke is a transportation coordinator for Volkswagen of North America.In order to move a large order of vehicles from a plant in Germany to Chicago,he is planning to use both waterways and railroads.The combining and coordinating of these two modes of transportation in order to take advantage of benefits offered by each of the different types of carriers is called

Manufacturers of convenience products such as chewing gum reach customers through thousands of retailers.What marketing channel are these manufacturers most likely to use?