Exam 15: Marketing Channels and Supply-Chain Management

Explain the legal ramifications of attempts to control distribution functions.

Garcia Wholesale Plumbing has seen its sales in the Southeast triple in the past two years.Materials handling director Barb Peterson announces plans to the board for an Atlanta facility that will combine shipments received from Garcia's 25 suppliers for nearly immediate shipment to plumbing stores and contractors in the region.This new facility would be best classified as which of the following?

In the distribution channel for Domino's Pizza,channel members are linked by legal agreements that spell out the obligations and rights of each member.This is an example of a(n)____ vertical marketing system.

Channel decisions are important to marketers mostly because

Kolder Inc.is using a new just-in-time inventory management system that requires ordering smaller quantities of parts more frequently.The success of its business depends significantly on receiving these parts very quickly,so like many other companies using just-in-time,Kolder Inc.is relying more on the ____ mode of transportation despite its expense.

Del Monte markets ketchup for household use to supermarkets through grocery wholesalers.It markets ketchup for institutional use through industrial distributors and food brokers.Del Monte is using

A commonly used computerized means of integrating order processing with production,inventory,accounting,and transportation is

To expand the number of its retail outlets in the Washington,D.C.area,Whole Foods bought out a small chain of organic food stores in northern Virginia.This type of integration is called

The supply chain includes

All of the following products are likely to use the producer-retailer-consumer marketing channel except for _____

When Sophie buys organic produce for her household using a channel with only one intermediary,that intermediary is classified as a

Scenario 15.1 Use the following to answer the questions. Liz Claiborne,Inc.markets several different brands,under their own Claiborne name label,as well as others.Their primary brands,such as Liz Claiborne,Liz & Co,and DKNY,are sold to wholesalers.These brands are then available through retail department stores such as Kohl's and Macy's.Their wholesale-based brands division is positioned as customer-focused and cost-efficient.Their premium brands division includes labels such as Kate Spade,Juicy Couture,and Mexx.These premium brands are sold through stores that the Claiborne company owns. -Refer to Scenario 15.1.If Liz Claiborne were to distribute their Kate Spade brand through its company-owned stores and through wholesalers,to major department stores,then Liz Claiborne would be using ____ distribution.

Which mode of transportation hauls more freight than any other?

Why is the choice of warehouse facilities an important strategic consideration?

IMA Wholesalers is a distributor of car repair parts and supplies,selling to both retailers and auto repair service businesses.Recently,IMA has been promoting the Pennzoil brand of oil over the Quaker State brand of oil by offering larger discounts to the channel members.If IMA continues to do this,____ is likely to result.

A manufacturer has decided to improve its inventory management by maintaining low inventory levels and waiting to purchase materials until right before they are needed in production.This inventory management technique is called

If a microchip in a computer at the Pentagon failed,which method of transportation would be most appropriate to use to replace the chip immediately if one could get the new chip only from New York City?

Netflix sells its movie services using its website while Red Box sells its movie services using vending machines.From a customer's point of view,Netflix is using ____ and Red Box is using ___.

What is the reorder point if the usage rate is 10 units per day,the order lead time is five days,and the safety stock is 30?

Which of the following describes a disadvantage of using industrial distributors?