Question 1

An example of a segmented market would be:

Accepted Answer

A) Phillips marketing its product to whole of India with one marketing mix based on the concept 'Sense and Sensibility'. 
B) high-income and low-income consumers being treated the same at departmental stores 
C) a garden nursery seeing residents of urban areas and rural areas as one market needing trees. 
D) Hyundai separating its potential customers into economy car buyers and luxury car buyers. 
A) Phillips marketing its product to whole of India with one marketing mix based on the concept 'Sense and Sensibility'. 
B) high-income and low-income consumers being treated the same at departmental stores 
C) a garden nursery seeing residents of urban areas and rural areas as one market needing trees. 
D) Hyundai separating its potential customers into economy car buyers and luxury car buyers. D

Question 2

_____________ groupsare the groups to which a consumer belongs as a memberin which the interaction is formal and less regular.

Accepted Answer

A) primary 
B) secondary 
C) tertiary 
D) none of the above 
A) primary 
B) secondary 
C) tertiary 
D) none of the above B

Question 3

An important factor in rural marketing is ........................, as the rural market is scattered and consists of different groups and socio economic class.

Accepted Answer

A) segmentation 
B) standardisation 
C) regulation 
D) none of the above 
A) segmentation 
B) standardisation 
C) regulation 
D) none of the above A

Question 4

Status refers to

Accepted Answer

A) the place given to the individual because of his or her position or achievements 
B) the behaviours expected of the individual as a member of the group 
C) both a&b 
D) none of the above 
A) the place given to the individual because of his or her position or achievements 
B) the behaviours expected of the individual as a member of the group 
C) both a&b 
D) none of the above

Question 5

When companies market products on the basis of what the product?s attributes will do for a given segment of consumers, they are using a form of behavioural segmentation known as:

Accepted Answer

A) occasion segmentation. 
B) benefit segmentation. 
C) user status segmentation. 
D) usage rate segmentation. 
A) occasion segmentation. 
B) benefit segmentation. 
C) user status segmentation. 
D) usage rate segmentation.

Question 6

To be useful, market segments must be:

Accepted Answer

A) Measurable and Accessible 
B) Substantial and Differentiable 
C) Actionable 
D) All of the above 
A) Measurable and Accessible 
B) Substantial and Differentiable 
C) Actionable 
D) All of the above

Question 7

The major segmentation variables for rural markets refers to which of the following?

Accepted Answer

A) Geographic, density, psychographic, behavioural 
B) Gender, demographic, psychographic, lifestyle 
C) Geographic, demographic, psychographic, behavioural 
D) None of the above 
A) Geographic, density, psychographic, behavioural 
B) Gender, demographic, psychographic, lifestyle 
C) Geographic, demographic, psychographic, behavioural 
D) None of the above

Question 8

Geographic segmentation is about:

Accepted Answer

A) Dividing consumer groups based on lifestyles. 
B) Dividing markets based on location. 
C) Understanding the benefit the product has to offer. 
D) Dividing consumer groups based on social status. 
A) Dividing consumer groups based on lifestyles. 
B) Dividing markets based on location. 
C) Understanding the benefit the product has to offer. 
D) Dividing consumer groups based on social status.

Question 9

All of the following would be ways to segment within the category of behavioural variable segmentation except:

Accepted Answer

A) occasions. 
B) user status. 
C) loyalty status. 
D) lifestyle. 
A) occasions. 
B) user status. 
C) loyalty status. 
D) lifestyle.

Question 10

Segmentation by benefits sought is a type of product-related segmentation:

Accepted Answer

A) to determine the marketer's effectiveness in satisfying the consumer. 
B) used to create a psychographic profile of the benefit of having the product as a common alternative. 
C) as a post-consumption evaluation tool. 
D) that focuses on the attributes that people seek in a product. 
A) to determine the marketer's effectiveness in satisfying the consumer. 
B) used to create a psychographic profile of the benefit of having the product as a common alternative. 
C) as a post-consumption evaluation tool. 
D) that focuses on the attributes that people seek in a product.

Question 11

Readiness stage and attitude towards product are major segmentation variable in which category?

Accepted Answer

A) Geographic 
B) Behavioural 
C) Demographic 
D) Psychographic 
A) Geographic 
B) Behavioural 
C) Demographic 
D) Psychographic

Question 12

Lifestyle segmentation is about:

Accepted Answer

A) Understanding how people live and developing products/services that match that way of life. 
B) Dividing the market into distinct groups of buyers 
C) Understanding what consumers like or dislike about their life. 
D) Developing stylish products for that segment. 
A) Understanding how people live and developing products/services that match that way of life. 
B) Dividing the market into distinct groups of buyers 
C) Understanding what consumers like or dislike about their life. 
D) Developing stylish products for that segment.

Question 13

"Juice in the morning" is an attempt to segment according to which of the following?

Accepted Answer

A) gender segmentation 
B) psychographic segmentation 
C) benefit segmentation 
D) occasion segmentation 
A) gender segmentation 
B) psychographic segmentation 
C) benefit segmentation 
D) occasion segmentation

Question 14

Industry observers are increasingly realising that at times, purchase of durables has nothing to do with income, but has more to do with ______________

Accepted Answer

A) the opinion of the community 
B) the size of the family 
C) the availability of durables 
D) the price of durables 
A) the opinion of the community 
B) the size of the family 
C) the availability of durables 
D) the price of durables

Question 15

One of the basic cultural values in rural India is: 25

Accepted Answer

A) decision making is individualistic 
B) decision making is collective 
C) decision making is swift 
D) none of the above 
A) decision making is individualistic 
B) decision making is collective 
C) decision making is swift 
D) none of the above

Question 16

Lifestyle is an example of which type of segmentation variable?

Accepted Answer

A) psychographics 
B) demographics 
C) usage 
D) behavioural 
A) psychographics 
B) demographics 
C) usage 
D) behavioural

Question 17

Loyalty status is an example of which type of segmentation variable?

Accepted Answer

A) psychographics 
B) demographics 
C) usage 
D) behavioural 
A) psychographics 
B) demographics 
C) usage 
D) behavioural

Question 18

Heterogeneity in rural lifestyles is mainly on account of the geography, varied income levels and _______________ of the consumers.

Accepted Answer

A) occupation 
B) awareness 
C) cultural differences 
D) consumption 
A) occupation 
B) awareness 
C) cultural differences 
D) consumption

Question 19

A commonly used basis for segmenting consumer markets is:

Accepted Answer

A) organizational size. 
B) demographics. 
C) product type. 
D) price. 
A) organizational size. 
B) demographics. 
C) product type. 
D) price.

An example of a segmented market would be:

_____________ groupsare the groups to which a consumer belongs as a memberin which the interaction is formal and less regular.

An important factor in rural marketing is ........................, as the rural market is scattered and consists of different groups and socio economic class.

Status refers to

When companies market products on the basis of what the product?s attributes will do for a given segment of consumers, they are using a form of behavioural segmentation known as:

To be useful, market segments must be:

The major segmentation variables for rural markets refers to which of the following?

Geographic segmentation is about:

All of the following would be ways to segment within the category of behavioural variable segmentation except:

Segmentation by benefits sought is a type of product-related segmentation:

Readiness stage and attitude towards product are major segmentation variable in which category?

Lifestyle segmentation is about:

"Juice in the morning" is an attempt to segment according to which of the following?

Industry observers are increasingly realising that at times, purchase of durables has nothing to do with income, but has more to do with ______________

One of the basic cultural values in rural India is: 25

Lifestyle is an example of which type of segmentation variable?

Loyalty status is an example of which type of segmentation variable?

Heterogeneity in rural lifestyles is mainly on account of the geography, varied income levels and _______________ of the consumers.

A commonly used basis for segmenting consumer markets is:

Indian Agricultural Marketing and Policies

Agriculture and Rural Marketing

Rural Market and Consumer Behavior in India

Rural Marketing Strategies and Government Initiatives in India

Scheme Objectives and Rural Market Segmentation

Rural Marketing and Distribution

Marketing Channels and Strategies for Rural Markets

Filters

Exam 6: Market Segmentation and Rural Marketing

An example of a segmented market would be:

_____________ groupsare the groups to which a consumer belongs as a memberin which the interaction is formal and less regular.

An important factor in rural marketing is ........................, as the rural market is scattered and consists of different groups and socio economic class.

Status refers to

When companies market products on the basis of what the product?s attributes will do for a given segment of consumers, they are using a form of behavioural segmentation known as:

To be useful, market segments must be:

The major segmentation variables for rural markets refers to which of the following?

Geographic segmentation is about:

All of the following would be ways to segment within the category of behavioural variable segmentation except:

Segmentation by benefits sought is a type of product-related segmentation:

Readiness stage and attitude towards product are major segmentation variable in which category?

Lifestyle segmentation is about:

"Juice in the morning" is an attempt to segment according to which of the following?

Industry observers are increasingly realising that at times, purchase of durables has nothing to do with income, but has more to do with ______________

One of the basic cultural values in rural India is: 25

Lifestyle is an example of which type of segmentation variable?

Loyalty status is an example of which type of segmentation variable?

Heterogeneity in rural lifestyles is mainly on account of the geography, varied income levels and _______________ of the consumers.

A commonly used basis for segmenting consumer markets is:

Indian Agricultural Marketing and Policies

Agriculture and Rural Marketing

Rural Market and Consumer Behavior in India

Rural Marketing Strategies and Government Initiatives in India

Scheme Objectives and Rural Market Segmentation

Rural Marketing and Distribution

Marketing Channels and Strategies for Rural Markets

Filters