Exam 3: Rural Market and Consumer Behavior in India

Consider the following statements: i. A rural customer does not care about brands ii. Rural literacy has now improved iii. Many lifestyle changes have been witnessed in rural areas iv. Decision is no longer centralized in the male head of a rural familyWhich state is incorrect?

Rural market is

In India, most of the population resides in

Rural literacy level that was 25% before independence has now improved to:

What is the role Haats in villages?

In many products, rural consumption now accounts for a larger share then urban, especially for:

To increase awareness of products and services among rural consumers, there needs to be an increase in

Rural consumers tend to favour no-frills functional products over

In line with United Nations Sustainable Development Goals, the Government of India aims to provide tap water regularly to every household by:

The unpredictable income makes the rural consumer

______________ developments in agriculture results in overall rural development

For fast moving consumer goods, rural consumption accounts for __________ share than urban.

Educating farmers about the best methods, timings and seasons, technology, tools, prices and best markets for selling their farming products is known as:

Which product feature can be used to attract rural consumers?

Rural is a distinct type of market and

Mobility of rural population to urban areas, metro cities and foreign countries intensifies incomes and, hence,

The following factors provide opportunities for marketers and favour the growth of rural marketing: i. Improved Rural Infrastructure ii. Improved Literacy Rate iii. Agriculture Prosperity iv. High cost per contactWhich statement is incorrect?

The unpredictable income makes the rural consumer highly conservative and

Marketing to urban and rural markets may differ in all of the following ways except which?

Agro-products includes all of the following except