Question 1

Anon-government initiative that provides different services like agro input service, farm equipment leasing, agronomy services and a few other allied services:

Accepted Answer

A) TATA Kisan Kendra 
B) E-Choupal 
C) HariyaliKisaanBaazaar (HK
B)  
D) Contract farming 
A) TATA Kisan Kendra 
B) E-Choupal 
C) HariyaliKisaanBaazaar (HK
B)  
D) Contract farming A

Question 2

Value for money products means:

Accepted Answer

A) low-priced products with low unit packaging 
B) no-frills functional products at a low cost 
C) large volume products 
D) high-priced products 
A) low-priced products with low unit packaging 
B) no-frills functional products at a low cost 
C) large volume products 
D) high-priced products B

Question 3

The Ministry of Agriculture and Farmers Welfare provides improved access to irrigation and enhanced water efficiency through:

Accepted Answer

A) Pradhanmantri Gram SinchaiYojana 
B) ParamparagatKrishiVikasYojana 
C) PradhanMantriFasalBimaYojana 
D) None of the above 
A) Pradhanmantri Gram SinchaiYojana 
B) ParamparagatKrishiVikasYojana 
C) PradhanMantriFasalBimaYojana 
D) None of the above A

Question 4

Which of the following is not an agricultural input:

Accepted Answer

A) Seed 
B) Tractor 
C) Pesticides 
D) None of the above 
A) Seed 
B) Tractor 
C) Pesticides 
D) None of the above

Question 5

The 3 broad areas of scope for the Ministry of Agriculture and Farmers Welfare are

Accepted Answer

A) agriculture, food processing and transportation 
B) agriculture, food processing and inspection 
C) agriculture, food processing and co-operation 
D) none of the above 
A) agriculture, food processing and transportation 
B) agriculture, food processing and inspection 
C) agriculture, food processing and co-operation 
D) none of the above

Question 6

The pattern of income stream in rural areas is seasonal unlike the fixed monthly income in the urban areas which creates a difference in:

Accepted Answer

A) educational level 
B) consumption pattern 
C) road connectivity 
D) none of the above 
A) educational level 
B) consumption pattern 
C) road connectivity 
D) none of the above

Question 7

The Census of India defines rural as any habitation

Accepted Answer

A) where at least 55% of the male working population is engaged in agriculture 
B) where at least 65% of the male working population is engaged in agriculture 
C) where at least 75% of the male working population is engaged in agriculture 
D) none of the above 
A) where at least 55% of the male working population is engaged in agriculture 
B) where at least 65% of the male working population is engaged in agriculture 
C) where at least 75% of the male working population is engaged in agriculture 
D) none of the above

Question 8

Agriculture sector contributes about _____________ in the total GDP.

Accepted Answer

A) 10 
B) 17 
C) 25 
D) 40 
A) 10 
B) 17 
C) 25 
D) 40

Question 9

Which entity does not belong in the product marketing sub-system?

Accepted Answer

A) Farmers 
B) Village/primary traders 
C) Input manufacturers 
D) Retailers. 
A) Farmers 
B) Village/primary traders 
C) Input manufacturers 
D) Retailers.

Question 10

The following service area has great potential in rural markets:

Accepted Answer

A) Agricultural consultancy 
B) Event managements 
C) Telecom services 
D) All of the above 
A) Agricultural consultancy 
B) Event managements 
C) Telecom services 
D) All of the above

Question 11

NABARD was set up by an act of Parliament in 1982

Accepted Answer

A) to facilitate credit for agriculture only 
B) to promote rural development and infrastructure 
C) both a&b 
D) None of the above 
A) to facilitate credit for agriculture only 
B) to promote rural development and infrastructure 
C) both a&b 
D) None of the above

Question 12

Agricultural technology is hard to adopt because:

Accepted Answer

A) It has to be adopted to local conditions 
B) Rural people are hesitant to adopt it 
C) Farmers are afraid of failure 
D) All of the above 
A) It has to be adopted to local conditions 
B) Rural people are hesitant to adopt it 
C) Farmers are afraid of failure 
D) All of the above

Question 13

Under the agricultural marketing system, the input sub-system includes:

Accepted Answer

A) Input manufacturers and distributors, related 
B) Importers 
C) Exporters 
D) All of the above 
A) Input manufacturers and distributors, related 
B) Importers 
C) Exporters 
D) All of the above

Question 14

Overall efficiency in rural marketing is required to pass on benefits to:

Accepted Answer

A) retailers 
B) wholesalers 
C) consumers 
D) marketers 
A) retailers 
B) wholesalers 
C) consumers 
D) marketers

Question 15

The major factor differentiating the rural and urban markets is:

Accepted Answer

A) Price sensitiveness 
B) Lifestyle 
C) Income stream 
D) All of the above 
A) Price sensitiveness 
B) Lifestyle 
C) Income stream 
D) All of the above

Question 16

Consider the following statements about the characteristics of agricultural products:
i. Products are perishable in nature
ii. Products are seasonal
iii. Small size land holdings
iv. Regular supply of agricultural productsWhich statement is incorrect?

Accepted Answer

A) i 
B) ii 
C) iii 
D) iv 
A) i 
B) ii 
C) iii 
D) iv

Question 17

Which of the following factors influence the prices of agricultural commodities:

Accepted Answer

A) Inadequate storage facility 
B) Uncertainty of supply 
C) Superfluous middlemen 
D) all of the above 
A) Inadequate storage facility 
B) Uncertainty of supply 
C) Superfluous middlemen 
D) all of the above

Question 18

The identification of rural areas as defined by the Census is:

Accepted Answer

A) a minimum population of 2,000 
B) at least 75 per cent of male working population engaged in agricultural activities 
C) a population density of over 400 per sq. km. 
D) where a municipality exists 
A) a minimum population of 2,000 
B) at least 75 per cent of male working population engaged in agricultural activities 
C) a population density of over 400 per sq. km. 
D) where a municipality exists

Question 19

Rural marketing means:

Accepted Answer

A) Movement of goods from urban to rural 
B) Movement of goods from rural to urban 
C) Exchange between rural and urban 
D) Exchange between rural areas 
A) Movement of goods from urban to rural 
B) Movement of goods from rural to urban 
C) Exchange between rural and urban 
D) Exchange between rural areas

Question 20

Contract farming entails

Accepted Answer

A) planting contractor?s crop on farmer?s land 
B) contractor providing superior seeds 
C) credit for farmer at lower interest rates 
D) all of the above 
A) planting contractor?s crop on farmer?s land 
B) contractor providing superior seeds 
C) credit for farmer at lower interest rates 
D) all of the above

Anon-government initiative that provides different services like agro input service, farm equipment leasing, agronomy services and a few other allied services:

Value for money products means:

The Ministry of Agriculture and Farmers Welfare provides improved access to irrigation and enhanced water efficiency through:

Which of the following is not an agricultural input:

The 3 broad areas of scope for the Ministry of Agriculture and Farmers Welfare are

The pattern of income stream in rural areas is seasonal unlike the fixed monthly income in the urban areas which creates a difference in:

The Census of India defines rural as any habitation

Agriculture sector contributes about _____________ in the total GDP.

Which entity does not belong in the product marketing sub-system?

The following service area has great potential in rural markets:

NABARD was set up by an act of Parliament in 1982

Agricultural technology is hard to adopt because:

Under the agricultural marketing system, the input sub-system includes:

Overall efficiency in rural marketing is required to pass on benefits to:

The major factor differentiating the rural and urban markets is:

Consider the following statements about the characteristics of agricultural products: i. Products are perishable in nature ii. Products are seasonal iii. Small size land holdings iv. Regular supply of agricultural productsWhich statement is incorrect?

Which of the following factors influence the prices of agricultural commodities:

The identification of rural areas as defined by the Census is:

Rural marketing means:

Contract farming entails

Indian Agricultural Marketing and Policies

Rural Market and Consumer Behavior in India

Rural Marketing Strategies and Government Initiatives in India

Scheme Objectives and Rural Market Segmentation

Market Segmentation and Rural Marketing

Rural Marketing and Distribution

Marketing Channels and Strategies for Rural Markets

Filters

Exam 2: Agriculture and Rural Marketing

Anon-government initiative that provides different services like agro input service, farm equipment leasing, agronomy services and a few other allied services:

Value for money products means:

The Ministry of Agriculture and Farmers Welfare provides improved access to irrigation and enhanced water efficiency through:

Which of the following is not an agricultural input:

The 3 broad areas of scope for the Ministry of Agriculture and Farmers Welfare are

The pattern of income stream in rural areas is seasonal unlike the fixed monthly income in the urban areas which creates a difference in:

The Census of India defines rural as any habitation

Agriculture sector contributes about _____________ in the total GDP.

Which entity does not belong in the product marketing sub-system?

The following service area has great potential in rural markets:

NABARD was set up by an act of Parliament in 1982

Agricultural technology is hard to adopt because:

Under the agricultural marketing system, the input sub-system includes:

Overall efficiency in rural marketing is required to pass on benefits to:

The major factor differentiating the rural and urban markets is:

Consider the following statements about the characteristics of agricultural products: i. Products are perishable in nature ii. Products are seasonal iii. Small size land holdings iv. Regular supply of agricultural productsWhich statement is incorrect?

Which of the following factors influence the prices of agricultural commodities:

The identification of rural areas as defined by the Census is:

Rural marketing means:

Contract farming entails

Indian Agricultural Marketing and Policies

Rural Market and Consumer Behavior in India

Rural Marketing Strategies and Government Initiatives in India

Scheme Objectives and Rural Market Segmentation

Market Segmentation and Rural Marketing

Rural Marketing and Distribution

Marketing Channels and Strategies for Rural Markets

Filters