Question 1

The Government of Indiaunder its ambitious project called Digital Village aims to

Accepted Answer

A) enable healthcare service in every village 
B) provide internet connectivity for mass use 
C) provide telecommunication services in every village 
D) provide fertilizers to all farmers 
A) enable healthcare service in every village 
B) provide internet connectivity for mass use 
C) provide telecommunication services in every village 
D) provide fertilizers to all farmers B

Question 2

Rural markets remain untapped because of three Ds - Distance, Diversity and ___________________.

Accepted Answer

A) Density 
B) Dispersion 
C) Dissemination 
D) None of the above 
A) Density 
B) Dispersion 
C) Dissemination 
D) None of the above B

Question 3

One of the main objective of Start Up India is

Accepted Answer

A) Provide financial support to the farmers 
B) Enhance livelihood security in rural areas 
C) Build a strong ecosystem for promoting innovation 
D) None of the above 
A) Provide financial support to the farmers 
B) Enhance livelihood security in rural areas 
C) Build a strong ecosystem for promoting innovation 
D) None of the above C

Question 4

The objective of National Food Security Mission is:

Accepted Answer

A) Increase production through area expansion and productivity 
B) Improve the nutritional status of school-age children nationwide 
C) Prevent and control communicable and non-communicable diseases 
D) None of the above 
A) Increase production through area expansion and productivity 
B) Improve the nutritional status of school-age children nationwide 
C) Prevent and control communicable and non-communicable diseases 
D) None of the above

Question 5

Making small unit packages of products is only one of the options for the rural market and it should be

Accepted Answer

A) generalised across all product categories 
B) generalised across product categories with caution 
C) generalised only for fast moving consumer goods 
D) none of the above 
A) generalised across all product categories 
B) generalised across product categories with caution 
C) generalised only for fast moving consumer goods 
D) none of the above

Question 6

One of the main objective ofthe National Rural Health Mission is

Accepted Answer

A) Provide nutritional support to children 
B) Decrease the infant mortality rate 
C) To make healthy relationships with worldwide nations 
D) None of the above 
A) Provide nutritional support to children 
B) Decrease the infant mortality rate 
C) To make healthy relationships with worldwide nations 
D) None of the above

Question 7

One of the 4 As of rural marketing is:

Accepted Answer

A) Accommodate 
B) Accelerate 
C) Availability 
D) Accountability 
A) Accommodate 
B) Accelerate 
C) Availability 
D) Accountability

Question 8

Joint distribution by non-competing companies to rural areas is practices to:

Accepted Answer

A) save time in reaching the villages 
B) share cost of distribution 
C) establish direct contact with customers 
D) none of the above 
A) save time in reaching the villages 
B) share cost of distribution 
C) establish direct contact with customers 
D) none of the above

Question 9

Which of the following is not included under Bharat Nirman?

Accepted Answer

A) Irrigation 
B) Rural roads 
C) Rural telecommunication 
D) Education 
A) Irrigation 
B) Rural roads 
C) Rural telecommunication 
D) Education

Question 10

Instead of high-priced value-added products, the rural consumers prefer

Accepted Answer

A) functional products 
B) low cost products 
C) small unit packaging 
D) all of the above 
A) functional products 
B) low cost products 
C) small unit packaging 
D) all of the above

Question 11

______________are the weekly markets from where rural people buy the items of daily necessities, garments, farm inputs etc

Accepted Answer

A) Melas 
B) Haats 
C) Dashavtars 
D) none of the above 
A) Melas 
B) Haats 
C) Dashavtars 
D) none of the above

Question 12

One of the main objective of Bharat Nirman is

Accepted Answer

A) Provide housing facilities to the rural areas 
B) Improving the nutritional status of children 
C) e-governance 
D) None of the above 
A) Provide housing facilities to the rural areas 
B) Improving the nutritional status of children 
C) e-governance 
D) None of the above

Question 13

For the rural market, the _______________ of the product should be enhanced instead of appearance.

Accepted Answer

A) description 
B) promotion 
C) functional utility 
D) none of the above 
A) description 
B) promotion 
C) functional utility 
D) none of the above

Question 14

Rural markets imply complex logistical challenges that show up as

Accepted Answer

A) opportunity for retailing 
B) good prospect for wholesalers 
C) high distribution costs 
D) none of the above 
A) opportunity for retailing 
B) good prospect for wholesalers 
C) high distribution costs 
D) none of the above

Question 15

One of the various transformations the rural markets are witnessing in the changingmarketing scenario:

Accepted Answer

A) Rising mass media 
B) Improved literacy 
C) Improved marketing efforts 
D) All of the above 
A) Rising mass media 
B) Improved literacy 
C) Improved marketing efforts 
D) All of the above

Question 16

One of the main objective of the Make in India scheme is:

Accepted Answer

A) Enhance skill development 
B) Provide broadband highways 
C) Provide housing facilities 
D) None of the above 
A) Enhance skill development 
B) Provide broadband highways 
C) Provide housing facilities 
D) None of the above

Question 17

The manufacturer has to ensure price compliance in rural markets either

Accepted Answer

A) through promotional campaigns 
B) by ensuring the availability of products 
C) by timely distribution 
D) all of the above 
A) through promotional campaigns 
B) by ensuring the availability of products 
C) by timely distribution 
D) all of the above

Question 18

Self Help Groups bank linkage programme was first launched by

Accepted Answer

A) SBI 
B) RBI 
C) NABARD 
D) IDBI 
A) SBI 
B) RBI 
C) NABARD 
D) IDBI

Question 19

The objective of Sarva Shiksha Abhiyan is

Accepted Answer

A) Encourage poor children, belonging to disadvantaged sections, to attend school 
B) Provide quality elementary education with community involvement 
C) Provide nutritional support to children 
D) None of the above 
A) Encourage poor children, belonging to disadvantaged sections, to attend school 
B) Provide quality elementary education with community involvement 
C) Provide nutritional support to children 
D) None of the above

Question 20

The pattern of income generation in rural areas based on agriculture is

Accepted Answer

A) seasonal 
B) reliable 
C) fixed 
D) regular 
A) seasonal 
B) reliable 
C) fixed 
D) regular

The Government of Indiaunder its ambitious project called Digital Village aims to

Rural markets remain untapped because of three Ds - Distance, Diversity and ___________________.

One of the main objective of Start Up India is

The objective of National Food Security Mission is:

Making small unit packages of products is only one of the options for the rural market and it should be

One of the main objective ofthe National Rural Health Mission is

One of the 4 As of rural marketing is:

Joint distribution by non-competing companies to rural areas is practices to:

Which of the following is not included under Bharat Nirman?

Instead of high-priced value-added products, the rural consumers prefer

______________are the weekly markets from where rural people buy the items of daily necessities, garments, farm inputs etc

One of the main objective of Bharat Nirman is

For the rural market, the _______________ of the product should be enhanced instead of appearance.

Rural markets imply complex logistical challenges that show up as

One of the various transformations the rural markets are witnessing in the changingmarketing scenario:

One of the main objective of the Make in India scheme is:

The manufacturer has to ensure price compliance in rural markets either

Self Help Groups bank linkage programme was first launched by

The objective of Sarva Shiksha Abhiyan is

The pattern of income generation in rural areas based on agriculture is

Indian Agricultural Marketing and Policies

Agriculture and Rural Marketing

Rural Market and Consumer Behavior in India

Scheme Objectives and Rural Market Segmentation

Market Segmentation and Rural Marketing

Rural Marketing and Distribution

Marketing Channels and Strategies for Rural Markets

Filters

Exam 4: Rural Marketing Strategies and Government Initiatives in India

The Government of Indiaunder its ambitious project called Digital Village aims to

Rural markets remain untapped because of three Ds - Distance, Diversity and ___________________.

One of the main objective of Start Up India is

The objective of National Food Security Mission is:

Making small unit packages of products is only one of the options for the rural market and it should be

One of the main objective ofthe National Rural Health Mission is

One of the 4 As of rural marketing is:

Joint distribution by non-competing companies to rural areas is practices to:

Which of the following is not included under Bharat Nirman?

Instead of high-priced value-added products, the rural consumers prefer

______________are the weekly markets from where rural people buy the items of daily necessities, garments, farm inputs etc

One of the main objective of Bharat Nirman is

For the rural market, the _______________ of the product should be enhanced instead of appearance.

Rural markets imply complex logistical challenges that show up as

One of the various transformations the rural markets are witnessing in the changingmarketing scenario:

One of the main objective of the Make in India scheme is:

The manufacturer has to ensure price compliance in rural markets either

Self Help Groups bank linkage programme was first launched by

The objective of Sarva Shiksha Abhiyan is

The pattern of income generation in rural areas based on agriculture is

Indian Agricultural Marketing and Policies

Agriculture and Rural Marketing

Rural Market and Consumer Behavior in India

Scheme Objectives and Rural Market Segmentation

Market Segmentation and Rural Marketing

Rural Marketing and Distribution

Marketing Channels and Strategies for Rural Markets

Filters