Exam 7: Rural Marketing and Distribution

Consider the following statements regarding rural markets: i. Dispersed population and trade ii. Inadequate power supply iii. High visibility of product on rural shelves iv. Poor communication of offers and schemesWhich statement is incorrect?

Carrying and Forwarding Agents (CFAs) are the_________ link with the company depot for supplying products to channel members

Associated groups to which a consumer belongs as a memberin which the interaction is formal and less regular:

Many rural purchase require

Which emerging method of distribution uses the channels from main distributors to sub-distributors to retailers to consumers?

Rural consumers being conservative in their outlook

e-Distribution represents application of Internet based technologies as a tool, to facilitate efficient and effective exchange with and from:

Segmentation on the basis of size of landholding, area of land under cultivation, crop mix and irrigation method is an example of:

Which of the following is an activity of physical distribution?

Wholesalers perform several functions except

Rural lifestyle changes with village size due to variation in

Under the Hub and Spokes method of distribution, the manufacturer appoints main distributors in:

A system where essential commodities are distributed through a network of fair price shops:

Language, dress, food habits and location are affected by

Redistribution Stockists are responsible for supplying stocks to:

Distribution that involves no intermediaries to make products available to final buyers is classified as

Consider the following statements regarding rural markets: i. Small number of small markets ii. Poor availability of suitable dealers iii. Low density of shops per village and high variation in their concentration iv. Inadequate bank and credit facilities to rural retailersWhich statement is incorrect?

Rural marketing problem is essentially a

Joint family translates to

________________launched „GaonChalo?, a rural distribution initiative where villagers were roped in to sell products to other people in the village.