Question 1

An initiative that has resulted in increase in rural woman entrepreneurs:

Accepted Answer

A) PDS 
B) Youth Entrepreneurship Model 
C) Self Help Groups 
D) Cooperative Societies 
A) PDS 
B) Youth Entrepreneurship Model 
C) Self Help Groups 
D) Cooperative Societies C

Question 2

The urban marketing strategy that does not work in rural markets is

Accepted Answer

A) deep and intensive retailing 
B) heavy advertisements 
C) customer-pull through promotion 
D) all of the above 
A) deep and intensive retailing 
B) heavy advertisements 
C) customer-pull through promotion 
D) all of the above D

Question 3

Consider the following statements regarding retailers:
i. Retailers provide credit to the consumers
ii. Retailers understands needs and buying habits of consumers
iii. Retailers buy large carload lots and break the bulk into smaller units
iv. Retailers make the products available to the ultimate consumersWhich statement is incorrect?

Accepted Answer

A) i 
B) ii 
C) iii 
D) iv 
A) i 
B) ii 
C) iii 
D) iv C

Question 4

When a company decides to sell its products and services in a rural market, one of the most important decisions it will make is

Accepted Answer

A) the number of products to launch 
B) the design of its distribution network 
C) the number of sales force required 
D) the pricing of products 
A) the number of products to launch 
B) the design of its distribution network 
C) the number of sales force required 
D) the pricing of products

Question 5

Consider the following statements regarding wholesalers:
i. Wholesalers do not grant credit to its cusomers
ii. Wholesalers absorb some risk by taking title
iii. Wholesalers supply information to suppliers and customers
iv. Wholesalers can often provide quicker delivery to buyersWhich statement is incorrect?

Accepted Answer

A) i 
B) ii 
C) iii 
D) iv 
A) i 
B) ii 
C) iii 
D) iv

Question 6

The biggest challenge in reaching rural markets is

Accepted Answer

A) physical distribution of products 
B) educating the rural consumers 
C) pricing products for rural consumers 
D) hesitation of rural consumers to accept new products 
A) physical distribution of products 
B) educating the rural consumers 
C) pricing products for rural consumers 
D) hesitation of rural consumers to accept new products

Question 7

Consumer product channels tend to be ______ industrial product channels.

Accepted Answer

A) longer than 
B) identical to 
C) shorter than 
D) the same length as 
A) longer than 
B) identical to 
C) shorter than 
D) the same length as

Question 8

Low population density of villages leads to

Accepted Answer

A) escalating inventory holding 
B) low inventory holding 
C) less number of retailers 
D) lower number of intermediaries 
A) escalating inventory holding 
B) low inventory holding 
C) less number of retailers 
D) lower number of intermediaries

Question 9

Large number of villages remain untapped as

Accepted Answer

A) they have low education level 
B) they are not aware of products 
C) it is economically not viable 
D) none of the above 
A) they have low education level 
B) they are not aware of products 
C) it is economically not viable 
D) none of the above

Question 10

An intermediary who helps the ultimate rural consumer in identification and selection of brands:

Accepted Answer

A) CFA 
B) Redistribution stockists 
C) Wholesaler 
D) Retailer 
A) CFA 
B) Redistribution stockists 
C) Wholesaler 
D) Retailer

Question 11

In which type of market would a rural consumer usually buy products like cloth or cosmetics?

Accepted Answer

A) shandies 
B) feeder towns 
C) district headquarters 
D) city markets 
A) shandies 
B) feeder towns 
C) district headquarters 
D) city markets

Question 12

A rural marketer needs to understand:

Accepted Answer

A) where rural consumers buy 
B) what retail behaviour is 
C) stocking pattern of retailers 
D) all of the above 
A) where rural consumers buy 
B) what retail behaviour is 
C) stocking pattern of retailers 
D) all of the above

Question 13

Rural retailers practise

Accepted Answer

A) Social marketing 
B) Relationship marketing 
C) Scarcity marketing 
D) Cause marketing 
A) Social marketing 
B) Relationship marketing 
C) Scarcity marketing 
D) Cause marketing

Question 14

According to studies, the following trends are seen in rural markets

Accepted Answer

A) acceptability among consumers have grown 
B) availability of products have increased 
C) infrastructural development have risen 
D) all of the above 
A) acceptability among consumers have grown 
B) availability of products have increased 
C) infrastructural development have risen 
D) all of the above

Question 15

_________________ help the company to promote, sell, and distribute its goods to final buyers.

Accepted Answer

A) Marketing intermediaries 
B) Competitor networks 
C) Suppliers 
D) Service representatives 
A) Marketing intermediaries 
B) Competitor networks 
C) Suppliers 
D) Service representatives

Question 16

The benefits of marketing channels are

Accepted Answer

A) Cost saving 
B) Time saving 
C) Financial support given 
D) All of above 
A) Cost saving 
B) Time saving 
C) Financial support given 
D) All of above

An initiative that has resulted in increase in rural woman entrepreneurs:

The urban marketing strategy that does not work in rural markets is

When a company decides to sell its products and services in a rural market, one of the most important decisions it will make is

The biggest challenge in reaching rural markets is

Consumer product channels tend to be ______ industrial product channels.

Low population density of villages leads to

Large number of villages remain untapped as

An intermediary who helps the ultimate rural consumer in identification and selection of brands:

In which type of market would a rural consumer usually buy products like cloth or cosmetics?

A rural marketer needs to understand:

Rural retailers practise

According to studies, the following trends are seen in rural markets

_________________ help the company to promote, sell, and distribute its goods to final buyers.

The benefits of marketing channels are

Indian Agricultural Marketing and Policies

Agriculture and Rural Marketing

Rural Market and Consumer Behavior in India

Rural Marketing Strategies and Government Initiatives in India

Scheme Objectives and Rural Market Segmentation

Market Segmentation and Rural Marketing

Rural Marketing and Distribution

Filters

Exam 8: Marketing Channels and Strategies for Rural Markets

An initiative that has resulted in increase in rural woman entrepreneurs:

The urban marketing strategy that does not work in rural markets is

When a company decides to sell its products and services in a rural market, one of the most important decisions it will make is

The biggest challenge in reaching rural markets is

Consumer product channels tend to be ______ industrial product channels.

Low population density of villages leads to

Large number of villages remain untapped as

An intermediary who helps the ultimate rural consumer in identification and selection of brands:

In which type of market would a rural consumer usually buy products like cloth or cosmetics?

A rural marketer needs to understand:

Rural retailers practise

According to studies, the following trends are seen in rural markets

_________________ help the company to promote, sell, and distribute its goods to final buyers.

The benefits of marketing channels are

Indian Agricultural Marketing and Policies

Agriculture and Rural Marketing

Rural Market and Consumer Behavior in India

Rural Marketing Strategies and Government Initiatives in India

Scheme Objectives and Rural Market Segmentation

Market Segmentation and Rural Marketing

Rural Marketing and Distribution

Filters