Question 1

You can use the ____________ objective to determine if you completed all the task you identified in your planning schedule.

Accepted Answer

A)  output 
B)  outreach 
C)  outcome 
D)  organizational 
A)  output 
B)  outreach 
C)  outcome 
D)  organizational A

Question 2

The ___________ objective assesses the success or failure of a strategic communication effort.

Accepted Answer

A)  output 
B)  outreach 
C)  outcome 
D)  organizational 
A)  output 
B)  outreach 
C)  outcome 
D)  organizational C

Question 3

Give an example of how to assess if your strategic communication effort has affected social evaluations.

Accepted Answer

One example of assessing the impact of strategic communication on social evaluations is to conduct surveys or focus groups before and after implementing the communication effort. This can help measure changes in public perception, attitudes, and opinions towards the organization or issue being communicated about. Additionally, monitoring social media engagement, sentiment analysis, and tracking media coverage can provide insights into how the communication effort has influenced public opinion and social evaluations. By comparing these metrics before and after the strategic communication effort, organizations can gauge the effectiveness of their communication strategy in shaping social evaluations.

Question 4

Awareness change is often a final outcome for a strategic communication effort.

Accepted Answer

A) True 
 B)False

Question 5

If your objective involves a percent change, you must ___________

Accepted Answer

A)  have a clear goal 
B)  have pre- and post-efforts assessments 
C)  utilize social media data 
D)  express it in dollar amounts 
A)  have a clear goal 
B)  have pre- and post-efforts assessments 
C)  utilize social media data 
D)  express it in dollar amounts

Question 6

You might evaluate a __________ objective by determining how gatekeepers used your message.

Accepted Answer

A)  output 
B)  outreach 
C)  outcome 
D)  organizational 
A)  output 
B)  outreach 
C)  outcome 
D)  organizational

Question 7

How might you show a link between messages on Instagram and team revenue?

Accepted Answer

To show a link between messages on Insta

Question 8

Evaluation is not possible without _____________.

Accepted Answer

A)  budgets 
B)  tasks 
C)  objectives 
D)  goals 
A)  budgets 
B)  tasks 
C)  objectives 
D)  goals

Question 9

Evaluation is about _____________ and ____________.

Accepted Answer

The answer of Evaluation is about _____________ and ____________....

Question 10

Social evaluations are a form of _______________ .

Accepted Answer

A)  attitude 
B)  behavior 
C)  policy 
D)  belief 
A)  attitude 
B)  behavior 
C)  policy 
D)  belief

Question 11

Outcome objective might seek to hit a target amount or ______________.

Accepted Answer

A)  create new awareness 
B)  reach a gatekeeper 
C)  a specific change 
D)  refine a view 
A)  create new awareness 
B)  reach a gatekeeper 
C)  a specific change 
D)  refine a view

Question 12

Evaluating can help to improve future strategic communication efforts.

Accepted Answer

A) True 
 B)False

Question 13

ROI answers the question: ______________________________.

Accepted Answer

The answer of ROI answers the question: ______________________________....

Question 14

Data can speak for itself in reports.

Accepted Answer

A) True 
 B)False

Question 15

The ultimate goal of strategic communication is ___________________.

Accepted Answer

The answer of The ultimate goal of strategic communication is...

You can use the ____________ objective to determine if you completed all the task you identified in your planning schedule.

The ___________ objective assesses the success or failure of a strategic communication effort.

Give an example of how to assess if your strategic communication effort has affected social evaluations.

Awareness change is often a final outcome for a strategic communication effort.

If your objective involves a percent change, you must ___________

You might evaluate a __________ objective by determining how gatekeepers used your message.

How might you show a link between messages on Instagram and team revenue?

Evaluation is not possible without _____________.

Evaluation is about _ and .

Social evaluations are a form of _______________ .

Outcome objective might seek to hit a target amount or ______________.

Evaluating can help to improve future strategic communication efforts.

ROI answers the question: ______________________________.

Data can speak for itself in reports.

The ultimate goal of strategic communication is ___________________.

Strategic Communication, Sport Communication, Strategic Sport Communication

Sport As an Industry

Sports Fans

Scanning and Monitoring

Researching and Refining Opportunities and Threats

Planning

Communicating

A Transmedia Narrative Transportation Approach to Strategi Communication

Culture and Sport

Athlete Health and Safety

Crisis Communication and Reputation Management in Sports

Filters

Exam 8: Evaluating

You can use the ____________ objective to determine if you completed all the task you identified in your planning schedule.

The ___________ objective assesses the success or failure of a strategic communication effort.

Give an example of how to assess if your strategic communication effort has affected social evaluations.

Awareness change is often a final outcome for a strategic communication effort.

If your objective involves a percent change, you must ___________

You might evaluate a __________ objective by determining how gatekeepers used your message.

How might you show a link between messages on Instagram and team revenue?

Evaluation is not possible without _____________.

Evaluation is about _____________ and ____________.

Social evaluations are a form of _______________ .

Outcome objective might seek to hit a target amount or ______________.

Evaluating can help to improve future strategic communication efforts.

ROI answers the question: ______________________________.

Data can speak for itself in reports.

The ultimate goal of strategic communication is ___________________.

Strategic Communication, Sport Communication, Strategic Sport Communication

Sport As an Industry

Sports Fans

Scanning and Monitoring

Researching and Refining Opportunities and Threats

Planning

Communicating

A Transmedia Narrative Transportation Approach to Strategi Communication

Culture and Sport

Athlete Health and Safety

Crisis Communication and Reputation Management in Sports

Filters

Evaluation is about _ and .