Exam 1: Strategic Communication, Sport Communication, Strategic Sport Communication

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Why do the authors state that communication regarding sports differs from the communication norms regarding other topics?

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The authors might state that communication regarding sports differs from the communication norms regarding other topics for several reasons:

1. **Specialized Language**: Sports communication often involves a specialized vocabulary or jargon that is unique to each sport. This includes technical terms, slang, and abbreviations that may not be understood by those outside the sports community.

2. **Emotional Investment**: Sports can evoke strong emotions and passion, leading to communication that is more intense or fervent than discussions about other topics. Fans often have a deep emotional connection to their teams or favorite athletes, which can influence the way they talk about sports.

3. **Cultural Significance**: Sports often hold a significant place in culture and society, serving as more than just games or entertainment. They can be tied to regional pride, historical events, or societal issues, which can add layers of meaning to sports communication.

4. **Ritual and Tradition**: Communication about sports is often intertwined with rituals and traditions, such as pre-game analyses, post-game discussions, and the sharing of memorable sports moments. These traditions create a framework for how sports are discussed and can differ from the norms of other topics.

5. **Community and Identity**: Sports communication can be a way for individuals to express their identity and find a sense of belonging within a community of like-minded fans. This can lead to a sense of camaraderie and a unique style of communication that reinforces group identity.

6. **Competitive Nature**: The competitive aspect of sports can influence communication, with discussions often focusing on strategies, performance, and rankings. This can lead to a more analytical or critical style of communication compared to other topics.

7. **Media Representation**: Sports are heavily covered by the media, with dedicated channels, programs, and online platforms. The way sports are presented and discussed in the media can shape the norms of sports communication, making it distinct from other forms of communication.

8. **Fan Engagement**: Sports communication often involves a high level of fan engagement, including debates, predictions, and sharing of personal experiences related to sports. This interactive aspect can make sports communication more dynamic and varied than other topics.

In summary, the authors may argue that sports communication is distinct due to its specialized language, emotional intensity, cultural significance, traditions, community aspects, competitive nature, media representation, and fan engagement. These factors combine to create a unique set of norms for how sports are discussed and communicated about.

Communication is used to persuade and to present representations of sport through mass media. From which two main perspectives do these forms of communication spring: _________________________________ and _______________________________________.

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These forms of communication spring from the perspectives of marketing and journalism. From a marketing perspective, communication is used to persuade and promote sports through advertising and sponsorship. From a journalism perspective, communication is used to present representations of sports through news reporting, analysis, and storytelling. Both perspectives play a crucial role in shaping the public's perception and consumption of sports through mass media.

Which three types of critical cultural studies are applied in researching sport communication? 1.) __________________________ 2.) __________________________ 3.) __________________________

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critical race theory, feminist theories, rhetorical studies

Sports bring communities together.

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Strategic communication includes:

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List at least five of the 10 topical areas of sport communication: ______________________________, ______________________, ______________________, _________________________, ________________________.

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Talking about sports is as easy as talking about

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Rivalry is____________________________________.

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List the four Ps of marketing: 1.) __________________________ 2.) __________________________ 3.) __________________________ 4.) __________________________

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Explain what social evaluation is and why it is an important goal for sport organizations:

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Media studies includes:

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Explain how sport offers a platform for discussions about social justice:_____________________________ ______________________________________________________________________________________________

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