Exam 5: Researching and Refining Opportunities and Threats

Researchers measure 1.)_________________, 2.)_, 3.)_ and 4.)____________ when conducting quantitative research.

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(Short Answer)

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Question 1

Correct Answer:

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beliefs, attitudes, intentions, behavior

Is social network analysis the same as a social networking site? Circle one:

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(True/False)

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Question 2

Correct Answer:

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False

Match the method with the process (draw a line to connect the answers): -reveals interrelation, connection, or co-occurrence A. surveys B. social network analysis C. content analysis

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(Essay)

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Question 3

Correct Answer:

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surveys
B : social network analysis
C : content analysis

The method that reveals interrelation, connection, or co-occurrence is social network analysis.

B. Social Network Analysis
Social Network Analysis (SNA) is the method used to investigate social structures through the use of networks and graph theory. It characterizes networked structures in terms of nodes (individual actors, people, or things within the network) and the ties, edges, or links (relationships or interactions) that connect them. SNA provides both a visual and a mathematical analysis of human relationships, and it is particularly useful in revealing the patterns of interrelation, connection, or co-occurrence within a network.

The two main types of data that researchers collect for primary social science research are: 1.)_____ and 2.)_.

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Question 4

An ___ network is the network of one and a _ network is a network made up of every possible connection within a defined population.

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Question 5

List the four (4) Probability Sampling Techniques: 1.)_________________, 2.)_, 3.)_ and 4.)____________.

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Question 6

A content analysis can help a researcher evaluate public _ regarding a sport entity's _________.

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Question 7

A content analysis examines the content of an artifact of interest to examine (circle all the apply):

(Multiple Choice)

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Question 8

Give an example of a dichotomous survey question:

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Question 9

When conducting in-depth interviews, a research has collected enough data when ____________________ is achieved.

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Question 10

Explain why the snowball technique is effective for distribution of a survey via social media:

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Question 11

Define "research" :_ ________________

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Question 12

Observational research is conducted by and __.

(Short Answer)

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Question 13

A variable that is assessed or analyzed with how it changes alongside other variables is called a(n):______________________ variable.

(Short Answer)

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Question 14

Reliability is the degree to which a measurement provides consistent data.

(True/False)

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Question 15

A variable that remains the same and is not manipulated when assessed or analyzed alongside another variable is called a(n):______________________ variable.

(Short Answer)

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Question 16

Quantitative Methods includes which methods (circle all that apply):

(Multiple Choice)

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Question 17

Explain why a strategic communicator would research what critics or rivals would have to say about their client

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Question 18

List the two major social science perspectives that should be considered when conducting communication research: 1.)_____ and 2.)_.

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Question 19

Share an example of a hypothesis:

(Short Answer)

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Question 20

Researchers measure 1.)_________________, 2.)_, 3.)_ and 4.)____________ when conducting quantitative research.

Is social network analysis the same as a social networking site? Circle one:

Match the method with the process (draw a line to connect the answers): -reveals interrelation, connection, or co-occurrence A. surveys B. social network analysis C. content analysis

The two main types of data that researchers collect for primary social science research are: 1.)_____ and 2.)_.

An ___ network is the network of one and a _ network is a network made up of every possible connection within a defined population.

List the four (4) Probability Sampling Techniques: 1.)_________________, 2.)_, 3.)_ and 4.)____________.

A content analysis can help a researcher evaluate public _ regarding a sport entity's _________.

A content analysis examines the content of an artifact of interest to examine (circle all the apply):

Give an example of a dichotomous survey question:

When conducting in-depth interviews, a research has collected enough data when ____________________ is achieved.

Explain why the snowball technique is effective for distribution of a survey via social media:

Define "research" :_ ________________

Observational research is conducted by and __.

A variable that is assessed or analyzed with how it changes alongside other variables is called a(n):______________________ variable.

Reliability is the degree to which a measurement provides consistent data.

A variable that remains the same and is not manipulated when assessed or analyzed alongside another variable is called a(n):______________________ variable.

Quantitative Methods includes which methods (circle all that apply):

Explain why a strategic communicator would research what critics or rivals would have to say about their client

List the two major social science perspectives that should be considered when conducting communication research: 1.)_____ and 2.)_.

Share an example of a hypothesis:

Strategic Communication, Sport Communication, Strategic Sport Communication

Sport As an Industry

Sports Fans

Scanning and Monitoring

Planning

Communicating

Evaluating

A Transmedia Narrative Transportation Approach to Strategi Communication

Culture and Sport

Athlete Health and Safety

Crisis Communication and Reputation Management in Sports

Filters

Exam 5: Researching and Refining Opportunities and Threats

Researchers measure 1.)_______________________________, 2.)___________________________, 3.)_____________________________ and 4.)____________________________ when conducting quantitative research.

Is social network analysis the same as a social networking site? Circle one:

Match the method with the process (draw a line to connect the answers): -reveals interrelation, connection, or co-occurrence A. surveys B. social network analysis C. content analysis

The two main types of data that researchers collect for primary social science research are: 1.)_______________________________ and 2.)___________________________.

An _______________________ network is the network of one and a _____________________ network is a network made up of every possible connection within a defined population.

List the four (4) Probability Sampling Techniques: 1.)_______________________________, 2.)___________________________, 3.)_____________________________ and 4.)____________________________.

A content analysis can help a researcher evaluate public _________________ regarding a sport entity's _________________________.

A content analysis examines the content of an artifact of interest to examine (circle all the apply):

Give an example of a dichotomous survey question:

When conducting in-depth interviews, a research has collected enough data when ____________________ is achieved.

Explain why the snowball technique is effective for distribution of a survey via social media:

Define "research" :_______________________________________________________ ______________________________________________________________________ ______________________________________________________________________ ______________________________________________________________________

Observational research is conducted by ______________________ and ________________________.

A variable that is assessed or analyzed with how it changes alongside other variables is called a(n):______________________ variable.

Reliability is the degree to which a measurement provides consistent data.

A variable that remains the same and is not manipulated when assessed or analyzed alongside another variable is called a(n):______________________ variable.

Quantitative Methods includes which methods (circle all that apply):

Explain why a strategic communicator would research what critics or rivals would have to say about their client

List the two major social science perspectives that should be considered when conducting communication research: 1.)_______________________________ and 2.)___________________________.

Share an example of a hypothesis:

Strategic Communication, Sport Communication, Strategic Sport Communication

Sport As an Industry

Sports Fans

Scanning and Monitoring

Planning

Communicating

Evaluating

A Transmedia Narrative Transportation Approach to Strategi Communication

Culture and Sport

Athlete Health and Safety

Crisis Communication and Reputation Management in Sports

Filters

Researchers measure 1.)_________________, 2.)_, 3.)_ and 4.)____________ when conducting quantitative research.

The two main types of data that researchers collect for primary social science research are: 1.)_____ and 2.)_.

An ___ network is the network of one and a _ network is a network made up of every possible connection within a defined population.

List the four (4) Probability Sampling Techniques: 1.)_________________, 2.)_, 3.)_ and 4.)____________.

A content analysis can help a researcher evaluate public _ regarding a sport entity's _________.

Define "research" :_ ________________

Observational research is conducted by and __.

List the two major social science perspectives that should be considered when conducting communication research: 1.)_____ and 2.)_.