Exam 5: Researching and Refining Opportunities and Threats

What is a visual picture of a social network called?

In social network analysis, connections are called ties. These ties can be operationalized as 1.)_______________________________, 2.)___________________________, or 3.)_____________________________.

Which of the following can be examined using the content analysis method (circle all that apply):

A sampling plan is not necessary for a quantitative content analysis.

Validity is the degree to which the researcher actually measures what they set out to measure.

Qualitative data analysis results are reported as:

Match the method with the process (draw a line to connect the answers): -content is surveyed to examine the presence or absence of certain material.

What is an acceptable level of intercoder reliability:

Sampling frames are (circle all that apply):

Which (circle all that apply):

Explain the difference between inductive and deductive qualitative data analysis: ______________________________________________________________________

Sampling strategies are based upon _____________________ or _______________________.

Match the method with the process (draw a line to connect the answers): -researchers ask respondents a series of specific questions and bound the possible answers by offering the respondent a choice of specific responses

Explain why centrality in a network is an important measurement

Share an example of a research question

Qualitative Methods includes which methods (circle all that apply):

Explain the process of a focus group:

Quantitative researchers must either conduct a ___________________ or ___________________ the population of interest.

Secondary research is research that has already been conducted by others and helps shape your own primary research by shaping goals and objectives. Secondary research can help strategic communicators identify:

The two types of data sources are: 1.)_______________________________ and 2.)___________________________.