Exam 4: Scanning and Monitoring

Social listening adds value by providing ____________.

____________ represents the odds a certain opportunity or threat will emerge.

Strengths and weaknesses are your ___________ and _________.

Social listening is an example of _______________.

Explain the differences between scanning and monitoring and how each contributes to the strategic communication process.

What are the two deliverables you should produce from scanning and monitoring?

Managers can use __________ to leverage opportunities.

___________ is the potential negative effect of a threat or positive effect of an opportunity on an organization.

Opportunities and threats are __________ to an organization.

The use of AI should be couple with the use of __________

What the two steps in the interpretation process?

____________________ is when you watch something.

Identify three of the common stakeholders an organization might have.

Social listening typically involves managing big data.

The digital environment makes scanning _________ and ____________.

PEST involves ______________________.

A threat can also be an opportunity.

_____________ is a systematic search of the environment.

Scanning is a

One use of monitor is to look for shifts in the _______________ of a situation.